CHAPTER 1: BUSINESS CONCEPT

1.1 Introduction

A military style of eating, Boodle Fight is a symbol of brotherhood and equality among

Filipino military by sharing the same food without regard to rank. This way of eating

does not represent authentic Philippine culture where food is served and spread on top

of the banana leaves.

For some people they may find this very unhygienic but sometimes you cannot be too

choosy, especially when you want to survive in the middle of nowhere. In this fight you

have to eat fast to get your fill. Just enjoy and have fun.

Many plants then are not yet proven to reduce or to increase the blood sugar

level. It might even surpass the capacity of the other drugs in reducing or increasing the

blood glucose level. Thus, this leads to a study for the researchers to test the feasibility

of an abundant plant such as Beta vulgaris known as “Sugar beet” in affecting the

health conscious of dietary supplement.

One of the classical operations of non-sucrose compounds separation is their

sedimentation by calcium oxide and carbon dioxide, added to the sugar solution.

Nowadays many businesses came up with less healthy kind of product especially when

it comes to beverages. Filipinos being fond to drinking sweet drinks resulted to

businesses producing this kind of product.

Every business intends to be on the long run to form a main purpose of

generating profits. Therefore, businessmen tend to look for all possible ways to boost

earnings from period to period. But we take entails responsibilities.

A good business does not only consider the profitability of the venture while

disregarding the external factors surrounding them. Filipinos are very sensitive about

the positive effects of their food balance. In this, the business owners should be very

careful in providing good quality product.

1.2 Overview of the Business Concept

The proposed partnership is a limited partnership composed of 1 general and 2 limited

partner having an intended initial capital of P150, 000.

The partnership aims to provide high quality product that will surely suit the

nutritional needs and taste of every customers and offer it at a fair price.

The proposed product aims to target the group of people ranging 18 above the time

when people are most active and are more prone to chronic diseases.

Vision

To provide health Conscious and attaining better health outcomes, competitive

and responsive health care system, and equitable health financing.

Mission

To create strong relationship with its customers

To provide the general public high quality products

Beetroot was first cultivated by the Romans. By the 19th century it held great

commercial value when it was discovered that beets could be converted into sugar. 

Belonging to the same family as chard and spinach, both the leaves and root can be

eaten. - the leaves have a bitter taste whereas the round root is sweet. Demographic

changes the increase in nutrition-related diseases, as well as changing lifestyles and

circumstances are some of the central social and scientific challenges of our times. The

development of consumer-oriented product and process innovations for healthy, high-

quality, affordable and safe beverages is supported by DOH. Beets contain an antioxi-

dant known as alpha-lipoid acid, which has been shown to lower glucose levels, in-

crease insulin sensitivity and prevent oxidative stress-induced changes in patients with

diabetes.

Business Name and offering

“Sweet Beets” - Its main product should be called a concentrated beetroot juice that is

packed with nutrients and essential benefits.

Delicacies will produce high quality, healthy and use fresh ingredients in creating

every product. The secret is the combination of products, to innovate it. Beets are high

in dietary nitrate, which is believed to be the reason why many of the potential health

benefits of beetroot are being studied.Sweet beet will serve a balance sweet beverage

mixed with flavour of different varieties of fruits according to customer’s choice, and

honey bee. That serve a full nutrients to ensure the quality of ingredients chosen and

purchased from local plantation in the country; hence it has a nutritional value.

Beets are high in dietary nitrate, which is believed to be the reason why many of the

potential health benefits of beetroot are being studied.

Sweet beet will serve a balance sweet beverage mixed with flavour of different varieties

of fruits according to customer’s choice, and honey bee. That serve a full nutrients to

ensure the quality of ingredients chosen and purchased from local plantation in the

country; hence it has a nutritional value.

Product and Services

Sweet beet might possibly encounter some obstacle that will affect the operation of

the whole business, such problems like advertising, customer loyalty, control of

resources, economy of scale, inconsistent of demand, network effect, research and

development, supplier agreement and switching barriers.

Although Sweet beet is opening up a new in the industry, there is no doubt that we are

competing with a variety of similar businesses

• We need to compete against the ideas that delicacies are something that only

follows a special; we want every day to be a reason to celebrate.

• While price may be a factor when competing against other, these same

consumers who are willing to pay but already conscious of a better quality

product, we believe they will be equally as willing to spend a little extra for an

extraordinary in a warm and friendly setting. 

• The comfort factor also plays an important role in consumer decisions about

sweets. Both the atmosphere and staff of sweet beet excel at warm & friendly.

We will use the highest quality product and we will always present our delicacy in

an unintimidating manner.

Location

SweetBeet Co. is strategically located along wherein commercial establishments, school

premises and residence are located. DOH research in Philippines response that 37% of

the diabetic people diesis and 14% of the heart attack is in Quezon City.

Production Site/Outlet:#30 Marcusin St. Gulod Novaliches Quezon City

Chapter 2: SITUATIONAL ANALYSIS

2.1 Related Studies

A healthy diet presupposes a corresponding availability of beverages. In the area

of agricultural production, efforts are underway to optimise the quality of plant products.

The objective is to secure and further develop the health effects, quality and safety of

concentrated juice for all consumers.

Demographic changes the increase in nutrition-related diseases, as well as

changing lifestyles and circumstances are some of the central social and scientific chal-

lenges of our times. The development of consumer-oriented product and process inno-

vations for healthy, high-quality, affordable and safe beverages is supported by DOH.

Beets contain an antioxidant known as alpha-lipoid acid, which has been shown to

lower glucose levels, increase insulin sensitivity and prevent oxidative stress-induced

changes in patients with diabetes.

Studies on alpha-lipoid acid have also shown decreases in peripheral neuropathy

and/or autonomic neuropathy in diabetics.

According to recent studies, the 8th leading cause of mortality in the Philippines

within 5 years average is Diabetes Mellitus rated at about 22,345. It is the total diet or

overall eating pattern that is most important in disease prevention and achieving good

health. It is better to eat a diet with variety than to concentrate on individual foods as the

key to good health.

Statement of the problem

1. In what ways can we promote the healthy dietary consumption, as to;

1.1 Organic product

1.2 Food enhancer

2 What are the experiences of the consumers to the sweet beet as to:

2.1 Taste

2.2 Concentrated juice

Scope and Delimitation

This study is limited to the health concerns of consumers of selected area of the

market. The food industry baked goods, beverage, cereal, confection and dairy uses

sugar to make their sugar-containing food products. Sugar beet pulp and molasses

products are used as animal feed ingredients, while sugar cane molasses is used for

human consumption. This study also assesses the practice of healthy living as to the

consuming of health friendly beverages. The experiences of consumers of the product

will be studied as well.

Definition of Terms

 The terms in this study are conceptually and operationally defined for better

understanding of the readers.

Alpha-lipoid acid - seems to help prevent certain kinds of cell damage in the body, and

also restores vitamin levels such as vitamin E and vitamin C.

Antioxidant - Is a molecule that inhibits the oxidation of other molecules. Oxidation is a

chemical reaction that transfers electrons or hydrogen from a substance to an oxidizing

agent.

Concentrate juice - also known as fruit juice concentrate or concentrated juice, con-

tains far less water than normal, or not-from-concentrate forms of juice.

Diabetes mellitus - is a group of metabolic diseases in which there are high blood

sugar levels over a prolonged period.

Diet - In nutrition, diet is the sum of food consumed by a person or other organism. Di-

etary habits are the habitual decisions an individual or culture makes when choosing

what foods to eat.

DOH – (Kagawaran ng Kalusugan) is the executive department of the Philippine gov-

ernment responsible for ensuring access to basic pusblic health services by all Filipinos

Herbs - are any plants used for food, flavoring, medicine, or perfume. Culinary use

typically distinguishes herbs as referring to the leafy green parts of a plant.

Nutrition - is the science that interprets the interaction of nutrients and other

substances in food.

Sucrose - commonly named table sugar or sugar, is cane and beet sugar. Saccharose

is an obsolete name for sugars in general, especially sucrose.

2.2 INDUSTRY REVIEW

Consuming fruits and vegetables of all kinds has long been associated with a re-

duced risk of many lifestyle-related health conditions. Many studies have suggested that

increasing consumption of plant foods like beetroot decreases the risk of obesity and

overall mortality, diabetes, heart disease and promote overall lower weight.

Herbs-Treat and Taste is about herbs and spices and their uses in medicine and

cookery. We give recipes and information which enable people to have a healthier diet

which can prevent certain illnesses there is information on different herbs, their history,

what other people think or thought about them and what we think.

Consuming fruits and vegetables of all kinds has long been associated with a

reduced risk of many lifestyle-related health conditions. Many studies have suggested

that increasing consumption of plant foods like beetroot decreases the risk of obesity

and overall mortality, diabetes, heart disease and promote overall lower weight.

The sugar beet as we know it today is derived from many years of breeding the

domesticated beet (Beta vulgaris ). It is said to get its name from the Greek, “beta”

means leaf for diseases However, the oldest known beet least 2000 B.C, and was

grown by both the Greeks and Romans. Was originally used medicinally herb much like

family of spinach or some of the Chinese leaf vegetables are used today.

A 2008 study published in Hypertension examined the effects of ingesting

500mls of beetroot juice in healthy volunteers and found that blood pressure was signifi -

cantly lowered after ingestion. Researchers hypothesized this was likely due to the high

nitrate levels contained in beet juice and that the high nitrate vegetables could prove to

be a low cost and effective way to treat conditions and blood pressure.

First, sugar is sugar. Independent Scientifics analyses have shown there is no

difference between sugar from Roundup Ready sugar beets or conventionally improved

sugar crops. All that’s changed is the growing process and how growers manage weeds

in the field.

Consumer attitudes regarding ingredients from biotechnology-enhanced plants

have remained consistent over the past several years. A 2007 study of consumer trends

conducted by the International Food Information Council (IFIC) reported that awareness

and perception of plant biotechnology are stable, with few consumer concerns about us-

age in food. According to consumer research, 73 percent of individuals surveyed be-

lieve sugar from biotechnology-enhanced sugar beet plants used as a food ingredient

was acceptable (Reid, April 2002). In a previous survey, 69 percent of individuals sur-

veyed felt it was acceptable to use biotechnology to enhance sugar (Axiom, 1999)

Types of sugar

Sucrose - Dietary sucrose does not increase glycaemia more than is caloric amounts of

starch (Diabetes Care 25:148 –198, 2002)

Fructose - produces a lower postprandial glucose response when it replaces sucrose or

starch but fructose may adversely affect plasma lipids (Diabetes Care 25:148 –198,

2002) takes above 25% of total energy consumed will cause gastrointestinal symptoms

(Position of the American Dietetic Association: use of nutritive and non-nutritive

Sweeteners. J Am Diet Assoc 2004, 104:255-275.)

Key findings determined that:

• 73 percent of individuals surveyed believe sugar from biotechnology-

enhanced sugar beet plants

• 500mls of beetroot juice in healthy volunteers and found that blood

pressure

• Diabetes Mellitus is 8th of cause of morality

Sustainability.

Business planning is usually conducted when starting a new organization or a

new major venture, for example, new product, service or program. Essentially, a busi-

ness plan is a combination of a marketing plan, strategic plan, operational/management

plan and a financial plan. Far more important than the plan document is the planning

process itself."

Scientific management and productive planning will be a big help to our produc-

tion of sugar beet. The effective procedures and policies for the management itself and

personal welfare will be set for the attainment of goals.

The efficient planning, directing and supervising by the management is another

success of this business industry.

2.3SWOT ANALYSIS

Swot Analysis is a sample framework for generating strategic alternative for the

analysis of business situation. It can be applied to corporate level as well as the

level of individual business.

STRENGTHS WEAKNESSES

OP-POR-TUNI-TIES

THREATS

Good client relationship and high customer satisfaction result.

Start-up company; flexible orga-nization structure.

Uniqueness of the product; or-ganic and promote health con-scious product.

Limited business advisory ca-pabilities.

Challenge regarding the prod-uct; taste and packaging

Opportunities for emerging tech-niques and new service.

Newness of the product; estab-lish customer relationship, create commitment

Positive developments of trends toward healthy drinks in target market.

start-up reputation Impression of insustry incom-

petence. High of demand in healthier

product competitor.