Icon Consultancy © All Rights Reserved 2016

Business consulting is the profession of discerning the status and general

operating procedures associated with a given corporation, As part of this

discernment process, the consultant will seek to identify ways to enhance the

overall business operating model, and help the business to make better use of

existing resources. This service industry also includes the process of projecting

possible avenues of future growth and how to go about preparing to initiate that

growth, its mainly the provision to businesses of objective advice and assistance

relating to the strategy, structure, management and operations of an

organization in pursuit of its long-term purposes and objectives. Such assistance

may include the identification of options with recommendations; the provision of

additional resources; and/or the implementation of solutions.

A business consultant is a person that provides support and information to assist in the running or future strategy of a business,

he is an individual with vast knowledge and experience in a specific professional field, A professionals who provide services as

a business consultants are actually highly knowledgeable people who posses both broad and specialized skill sets that allow

them to assist business owners in a variety of industries and settings, Business consultants are not only good at helping those

who own and operate established businesses, but can also provide valuable information to those looking to start a new business from the ground and moreover asses in evaluating the current businesses and potential investment opportunities.

Dubai has changed dramatically over the last three decades, becoming a

major business centre with a more dynamic and diversified economy. Dubai

enjoys a strategic location being between the Far East and Europe on the East-

West axis and Africa on the north-south axis turning Dubai to be a great

Gateway to a Large - well established trading links exist with the greater than 1.5 billion people in the neighboring region and serves as the biggest re-exporting

centre in the Middle East.

Dubai’s success story as regional leader in enterprise and innovation has earned

the city international accolades and established it as a leading commercial,

finance, and trading & tourism hub.

Dubai’s deliberate policy of investing heavily in transport, telecommunications, energy and industrial infrastructure has enabled it to have one of the best

infrastructure facilities in the world, it also contributed significantly both to its

ongoing prosperity and attractiveness to international business.

Dubai became known for its’ well defined, sound legal framework for business

and a clear set of ownership rules, Foreigners are permitted ownership rights of

up to 49% for limited liability companies established within the Emirate of Dubai

and up to 100% for professional companies, branches and representative offices

of foreign companies and free zones enterprises. All of these factors reflect

positively in Dubai’s being assigned an investment grade rating for fixed income

investment by Moody’s Investors Service.

Icon Consultancy is a Dubai, UAE based company specializing in management & Investment consultancy, strategic planning,

real estate projects & consultancy, risk management and analysis, accountancy and advisory services.

With an accumulative professional experiences of 12+ years on the business management, Accounts & Internal control, Private

equity and Finance, We became eager to expand our professional boundaries to support all kinds of Business Needs with

guaranteed results, We are well positioned to provide an extensive expertise, state of the art facilities, comprehensive bespoke

solutions, analysis and advices at the business and the financial segments by a mean of actionable, objective and results-

oriented Accounting, Finance Management, Business Consultancy services and Quality Management Systems.

Our Success story is built upon our sympathetic aptitude of clients’ needs and necessities, challenges and apprehensions, We

counsel our clients on their key strategic issues, Our excellence derives from the quality of our research which provides

accurate and transparent analysis, Our know-how leveraging our deep industry expertise, functional skills, extensive

experience and resources allows us to successfully diagnose and recommend upon those challenges, using analytical rigor to

help them make informed decisions more quickly and solve their toughest and most critical business problems.

With our ability to maximize operational efficiencies, unlock growth potential, and empower transformative change, Icon

Consultancy partners with clients to reduce overall operating costs and invest in business growth. We have a unique blend of

industry and consulting experience, which provides pragmatic solutions to complex issues while leveraging industry best

practices.

Our prime endeavor to appreciate clients’ added values, maximizing their returns, controlling opportunity cost, and

recommending viable alternatives, our spectrum of interests are limitless to investments, commercial and industrial activities,

real estate and non-real estate projects, small & Medium size enterprises, corporate bodies and governmental agencies.

Our Core Competencies include:

•Accounting

•Financial Control & Analysis

•Feasibility Studies

•Valuations & Liquidations

•Operational Reports •Variances Analysis

•MIS Financial Reporting

•Budgeting & Business Planning

•Financial Statements - IFRS & IAS

•Finance & Funding advisory

•Business Consultancy &

Recommendations

•Opportunity Finder •Negotiations & Finalizations

•Private Equity & Fund Management

•Real Estate Projects

•Cost Control

•Cash Flow & Treasury Management

•Internal Auditing & fraud Investigations

•People Management

•Strategic Planning •New Initiatives

•Company Formations

Best practices across industries and functions Icon Consultancy have the rare privilege of:

•Serving multiple clients in the same sector (Real Estate, Investments, Enterprises,

etc…)

•Serving multiple clients facing similar problems across different sectors.

This enables us to recognize common attributes of effective solutions, applying lessons learned in applicable situations.

Analytical Horse Power Icon Consultancy helps solving issues and executing strategies in cases where

clients’ skill sets and knowledge are insufficient. Icon Consultancy can be of

great value given its training and capabilities with regard to:

•breadth of resources that can bring to bear on problems (e.g. data mining and

analytics, primary market research).

•specialized expertise on specific dimensions (e.g. retail pricing best practices,

financial industry benchmarks).

Varity of Options and Recommendations Everyone likes options. Icon Consultancy will help solve your problems by

providing a series of options and detailing the pros and cons of each. will

provide you with a range of options that you can quickly evaluate and choose

the best one for your situation. We will provide options that:

•Have varying costs of implementation.

•Have varying degrees of risk and reward.

•Take into account your overall business strategy and tactics.

•Integrate with other functions of your company (e.g. - marketing options that

take into account your financial strategy).

Meeting Your Needs…Guaranteed Icon Consultancy retains a broad professional network that can utilize to help

your business, Icon Consultancy can provide the best feasible structure to

overcome an existing obstacle.

Icon Consultancy can describe the best structure to propose your business

module to public, or else propose a sales / partnership opportunity to your

project.

We focus to address your need based consultation or job assignment with care and passion. Our team involves

outsourced specialists / consultants / Institutions versatile in their core competencies of intellectual participation and

meticulous project administration.

We have a rich pool of experts from functional areas such as Business Advisors, Legal advisors, Investments bankers,

CFOs, Auditors, Venture specialist, Performance Analyst, HR appraisers, quality mappers while we target to serve a broad

spectrum of industries such as Retail, Manufacturing, Trading, Services, Hospitality, Real Estate etc.

I’m Tamer El Gawish Founder and CEO of ICON CONSULTANCY – your gateway to business world, perhaps one day I can be your Business Consultant and Advisor.

I welcome you to our business profile and would like to take this opportunity to share a few

thoughts.

The management consulting industry is changing rapidly, driven by the today’s business

environment and challenging economic conditions. Across the world, clients increasingly

want to see results, not just reports. It is important for consulting firms to possess a depth of

competence in a range of services that spans the spectrum of clients’ business needs

where our commitment is to not only advice, but also implement strategies and deliver

true results.

Due Professional Care is our secret code to success, we truly adapt professional standards, integrity and business ethics in all

our dealings. Customers’ satisfaction is the foundation of our business, we listen and respond to their concerns. Acting

responsibly is a fundamental part of what we do. We want to be successful, but we aim to add a value to business world.

We’ve developed a unique structure and a flexible mechanism that permit our valuable clients the finest appliance in tailoring

their consultancy packs in the most efficient and economical behaviors to meet their diversified business needs.

Upon our first dealing, a client will straightforwardly bear out our professionalism, friendly approach, and strategic mindsets,

pay us one visit, and we promise we’ll stay behind as your preferred business partner.

Please enjoy our profile for additional information on our exceptional services, we are a step forward…Creating future.

Our understanding of market trends and drivers, along with deep industry expertise and analytical firepower,

enables us to develop actionable strategies that create measurable long-term value for organizations. We tap our

vast knowledge to uncover hidden opportunities and provide the evidence-based analysis executives need to

make informed decisions.

We also work with senior executives to establish a framework for sustained innovation and growth. This can be

anything from an incremental product enhancement to capitalize on a market opportunity, to a seismic shift in a

company’s direction and focus.

Our core capabilities include corporate strategy, business unit strategy, shareholder value management and

financial strategy, organizational strategy, the strategic planning process, sustainability strategy, innovation support,

and regulatory and policy planning.

We provide variety of management information reports and analysis, professional services and business recommendation tools analogous to budgeting and business planning, feasibility studies, Cash Flow management,

operational reports, due diligence, Accountancy and internal control, financial analysis, performance

measurements, Profitability & Cost analysis, financial statements, IAC & IFRS solutions etc…

Icon Consultancy addresses the critical questions facing senior executives and

develops blueprints for growth and increased shareholder value. We apply

demonstrated insight and expertise to achieve an organization’s business goals,

whether that involves realigning overarching corporate strategy, or identifying how individual business units can make the greatest possible contribution to the

entire organization.

The Feasibility study / analysis will endow with a detailed P&L and Cash Flow review providing an exhaustive analysis

of the milestones and the targeted action plan as well as the compulsory financial Analysis to verify the appropriate

evaluation of the business opportunity (WACC, DCF, PE, etc…).

The Service can include an attractive presentation standards, PPT and executive summary magnetizing potential

and targeted clients and/or investors up to recommending the appropriate IM (Investments Memorandum) and

other kind of investments / JV agreements.

We propose a selected lucrative business opportunities vouched and

shortlisted pertaining to strict quality standards, sensible investment

criteria, and high yields potential returns.

Our professional services support business people with their financial

needs in order to verify the feasibility of any presumed business

opportunity thru a comprehensive review and analysis of the raw data

available whether direct or indirect, tangible or intangible checked,

investigated and verified to the best level of assurance providing an

expert business recommendation in the Go or NO GO direction.

A special attention to the Real Estate Projects being one of our most featured

expertise with a solid track records and proven added value including a wide

range of services and facilities that varies from the Conduction of the Feasibility

study and the current standing reports, A magnificent analysis of the whole development angles clarifying the factual sights and the proposed future plans

and ending results to the current Developers and/or presumed buyers or investors

drawing a lucrative entrance and exit strategies.

We Provide a professional opinion on qualifying the existing Real Estate project to

a potential finance options, Carry-on efforts to introduce, advice and recommend

upon a potential investors and/or financial institutions and/or Sales & Marketing

partners up to finalizations.

We as well Carry on negotiations collectively with the client among their financing

bodies, and finally Giving a hand and recommendations on the project

management stage at the administrative and financial levels.

Correspondingly, we propose a creative RERA Business Solutions evaporating and

resolving outstanding disputes that affects the activation of any Real Estate

Project.

Icon Consultancy propose business concept solutions, we’re associated to a diverse of

funding / investments / JV programs and alternatives fitting Real Estate and Non Real

Estate ventures, We act as advisors on financing substances introducing an appropriate

probable prospects and negotiating the paramount achievable terms and conditions.

We advice and recommend on the existing status of a particular Project and proposing

appropriate restructuring and target plans required to qualify for a funding facility or

otherwise clarify the major weaknesses that prohibits the particular client or project to

qualify for a funding facility tied with recommended correction actions and most sufficient

exit strategy.

We assist The Client with the exploration of strategic alternatives that may lead to a possible transaction, whether effected in a single transaction or a series of related

transactions to participate or dispose the Projects, advising and recommending on the

capability of qualifying the Project for raising finance (fund and Non-fund based), debt,

equity, equity warrants or other equity linked instruments from potential lenders (financial

institutions, private equity firms, investments banks, advisory banks and funding programs),

and / or advice and recommend Contractors, Sales & Marketing Partners, Investors for the

Project as a JV Partners on a best efforts basis in conformity with the relevant regulations.

We propose a selected lucrative business opportunities vouched and shortlisted pertaining

to strict quality standards, sensible investment criteria, and high yields potential returns.

Due Professional Care, it’s our commitment to deliver a crest level of quality on

each service performed, we commit to attend clients’ quires sincerely,

understand business needs cautiously, inform alternatives and action plans

evidently, execute coursework expertly, deliver as promised.

Meeting Clients’ needs… Guaranteed, It’s our commitment to exceed our clients

expectations, achieve exceptional targets and deliver quality business solutions

and financial services, we endeavor excellence, creativity, passion to success,

pragmatic philosophy and sense of business solutions.

Adding a value to the business world, we’re passionate to recognize a reliable and

tangible results to our clients, our aim is to examine a significant improvement on

clients’ environments following our recommendations, advices and services

whether at the management consultancy or the financial advisory level, we

demonstrate the quote that says “"GOOD, BETTER, BEST, Never let it rest, till your good is better and your better is best”.

.

Thank You

Best Regards, Tamer El Gawish CEO – ICON CONSULTANCY Mob: + 971 50 874 000 9 E-mail: tamer.elgawish@icon-consultancy.com www.icon-consultancy.com Info@icon-consultancy.com