business cordless telephony
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Business Cordless Telephony. Marjolijn Bouwman Product Marketing Business Cordless Telephony. Business Cordless Telephony. Total Worldwide Business Cordless Market Forecast. Business Cordless Telephony. Maturity of the Cordless PABX Market. Sources : MZA Oct 98, DataPro 97, Ericsson. - PowerPoint PPT PresentationTRANSCRIPT
Business Cordless TelephonyEN/LZD 104230 RA Business Cordless Telephony
Marjolijn BouwmanProduct Marketing
Business Cordless Telephony
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
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1997A 1998A 1999 2000 2001 2002 2003
Market Volume (klines)
EU price per line (Euro)
Total Worldwide Business Cordless Market Forecast
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
Sources : MZA Oct 98, DataPro 97, Ericsson
Cordless PABX Market Western Europe 1H1998Average SystemSize (handsets)
Handsets perBase Station
Cordless Handsets/ PABX Lines
Belgium 16.3 2.4 7%France 26.0 3.8 5%Germany 23.3 3.0 4%Italy 16.2 2.8 3%Netherlands 21.9 3.2 7%Spain 15.8 2.9 3%Sweden 45.0 5.3 30%*UK 19.0 3.0 3%Other 15.4 3.3 6%Total 22.5 3.5 6%* Ericsson Estimate
Maturity of the Cordless PABX Market
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
Business Cordless Market Today - Main Competitors
Main Market in 1998 Remains Western Europe– Sweden– Germany– France
– United Kingdom
Competition– Alcatel– Siemens– Philips– Nortel– GSM indoor
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
Alcatel22%
Ascom4%
Ericsson39%
Hagenuk4%
Nortel6%
Others5%
Siemens9%Philips
5%
Lucent1%Kirk5%
BCT Market Shares 1998 (Sold Line 1998)
Source MZA May 1999
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
Source: Dataquest (October 1997) (France, Germany, UK)
EnterpriseEfficiency
Cost
Benefits of Cordless Solutions
Business Cordless Telephony
ImprovedBusiness Efficinency
IncreasedEmployee Satisfaction
Reduced MovesAdditions and Changes Costs
ReducedCallback Costs
ReducedCabling Costs
IncreasedEmployee Productivity
Improved Serviceto Internal Staff
Improved ExternalCustomer Service
Average Ranking
Business Cordless TelephonyEN/LZD 104230 RA
MD110Integrated Cordless
BC10
MD110Integrated Cordless
BC10
Mobility Server
Mobility Server
Ericsson DECT Portfolio
Ericsson PBX Foreign PBX
DCT1800-GAPBolt-on Cordless
DCT1800-GAPBolt-on Cordless
BP250/50Integrated Cordless
BP250/50Integrated Cordless
1000 users
30 users
10 users
100 users
10,000 users
BP32Integrated Cordless
BP32Integrated Cordless
Ap
pro
x. T
arg
et
Siz
e
DCT1800-SBolt-on Cordless
DCT1800-SBolt-on Cordless
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
PBX RadioExchange(s)
BaseStations
CordlessPhones
DECTRadio
ConnectionIntegration
A Cordless Phone communicates with a Base Station and
Radio Exchange via a DECT ‘Radio Connection’
System Architecture
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
Current Cordless Phone Portfolio
DT368
- cordless phones that can be used both on Mobility Server and GAP/CAP compliant systems
DT360 EEx- intrinsically safe cordless phone
note:- DT310 sold out- DT360 will be phased out per 1st of July (special price)
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
Docking StationPouchCarrying CasesRack Charger for Cordless
PhonesCentral Charger for batteriesHeadset ComfortHeadset ProtectorSecurity clipVibrator clip
Accessories for DT3xx Series Cordless Phones
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
New System Releases
DCT1800-S- bolt-on to any PBX- maximum of 40 users (analogue interface)- expandable up to 8 base stations- simplified ordering, installation and maintenance
(Launch 1st of July 1999)
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
WebPageContact Message PackageSerial Protocol Package
New System Releases (Launch 1st of July 1999)
DCT1800-GAP R2.0- bolt-on to any PBX- SMS messaging/on-site paging functionality
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
DT288GAP compliant low end cordless phoneruggedised cordless phones (IP54):
DT400- voice only
DT410- SMS messaging
DT420- SMS messaging- one-push alarm button
DT430 (IP64)- intrinsically safe cordless phone- SMS messaging- one-push alarm button- no movement alarm
New Cordless Phones(Launch 1st of July 1999)
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA
Aggressive cost reductionsExpand product and service portfolioCo-develop operator solutions with PU
Mobility Server
Cordless phones:Match Ericsson’s modern look and feel, in
line with Cellular designEstablish a new man machine interface
similar to the cellular standardsIncrease benefit from synergies with
cellular products
Future Developments
Business Cordless Telephony
Business Cordless TelephonyEN/LZD 104230 RA Business Cordless Telephony
Marjolijn BouwmanProduct Marketing
Business Cordless Telephony
Business Cordless Telephony