business culture biz cul business culture by tran minh hoang, mr phd candidate, ueb - vnu

Business Culture

BizCul

BUSINESS CULTURE

By Tran Minh Hoang, MrPhD Candidate, UEB - VNU

Business Culture

BizCul

>> Learning Business Culture (Business Culture) to:

- Raise awareness about roles of Culture in Business activities.

- Improve understanding about human behavior across culture and

predict course of action in a different culture

- Build up necessary skills to apply Culture factors into the economic

and business activities.

- Be able to adapt to international cultural difference or culture shock

SUBJECT INTRODUCTIONBUSINESS CULTURE

Business Culture

BizCul

SUBJECT STRUCTURE

Chapter 1: General view of Business Culture

Chapter 2: Expressions / Factors of Business Culture

Chapter 3: Vietnamese Business Culture

Chapter 4: International Business Culture

Chapter 5: Business Culture cases

Business Culture

BizCul

CHAPTER 1 GENERAL VIEW OF BUSINESS CULTURE

Chapter goals:

Understanding general and basic knowledge of Culture and Business Culture;

forming the overview about Culture and Business Culture which is the key to

study next chapters.

Chapter structureChapter structure

1. BASIC OF CULTURE

1.1 Culture concept

1.2 Culture factors

1.3 Roles and Function of Culture

2. BASIC OF BUSINESS CULTURE

2.1 Business Culture concept

2.2 Characteristics of Business Culture

2.3 Influencing factors of Business Culture

2.4 Roles of Business Culture.

2.5 The necessity of “Business Culture” subject

Business Culture

BizCul

Vietnam 2006 Area: 331.690km² Popularity: 84,1558 million GDP: 61 billion USD

Germany 2006 Area: 356.975 km² Popularity: 82,03 million GDP: 2.872 billion USD

FUN FACTS

Why is there such a big gap between Vietnam and Germany’s GDP?

Business Culture

BizCul

Time is ticking, everything can be lost

“Culture is what remains when everything else has forgotten, what is still missing when all has learned"

- E.Herriot -

GENERAL VIEW OF BUSINESS CULTURE

CULTURE CONCEPT

Business Culture

BizCul


CULTURE CONCEPT

For survival as well as purposes of life, mankind created and invented language, writing, ethics, law, science, religion, literature, art, tools for daily activities related to clothes, food, shelter and means and working methods.

Ho Chi Minh

=> All those creativities and inventions are culture.

Business Culture

BizCul

+ Broad sense: Culture is an complex overall includes knowledge, belief, art, morals,

law, customs and all abilities, habits and practices that people achieve as a member of a society.

Culture is an organic system of material and spirit values that human created and accumulated over the course of practical activity, in human interaction with the natural environment and their society.


CULTURE CONCEPT

Business Culture

BizCul

Cultural Heritage

different from

Natural Heritage

at what point?


CULTURE CONCEPT

Business Culture

BizCul

>> Culture includes all of human creative values that was expressed, crystallized in the material wealth created by man.

>> Culture includes mental products that individuals or communities created in the history.


CULTURE CONCEPT

Business Culture

BizCul


CULTURE CHARACTERISTICS

• Customary

• Communal

• Ethnic

• Subjective

• Objective

• Inherited

• Learnable

• EvolutionaryApproach to business activities are diverse and plentiful.

Business Culture

BizCul

Lan-guages

Religion and

beliefs

Values and

attitudes

CustomsHabits

and behavior

s

Aes-thetics

Edu-cation

Material aspects


CULTURE FACTORS

Business Culture

BizCul

Habits and

behaviorsMat

eria

l as

pect

s

Values and attitudes

Customs

Languages

Regions and

beliefs

Aes-thetics

Education


CULTURE FACTORS

Business Culture

BizCul

Culture value priority ofUSA- JAPAN – ARAB SAUDI

No. USA Japan Arab Saudi

1 Liberty Duty with owner/work Safety in family

2 Independence Group harmony Family harmony

3 Autonomy Collectiveness Parental orientation

4 Equality Ranking/age/level order Age

5 Personality Group unanimity Power

6 Competitiveness Cooperation Compromise

7 Efficiency Quality Dedication

8 Time Patient Patient

9Straightforward

nessMediation Mediation

10 Openness Negotiation Friendliness

Business Culture

BizCul


Why do we need Culture?

Business Culture

BizCul

GENERAL VIEW OF BUSINESS CULTURERoles and functions of Culture

toward Social Development

Business Culture

BizCul

• Business culture is a system of values , norms, perceptions and behaviors created by business entities during business process, are expressed in their behaviors with social, natural in a community or region.

Business Culture:•Is the use of cultural factors in business•Is doing business culturally•Is mentioning about the Profit, the True, the Good with the Fair.

Business Culture = Profit + (True + Good + Fair)


BUSINESS CULTURE CONCEPT

Business Culture

BizCul

Business CultureBusiness Culture

Business philosophy

thoughts that guide business

operations.

Business philosophy

thoughts that guide business

operations.

Business ethic

the principles and standards that

adjust, evaluate, guild and control

business behavior.

Business ethic

the principles and standards that

adjust, evaluate, guild and control

business behavior.

Entrepreneurial culture

The values , norms, perceptions and

behaviors of entrepreneurs in the

process of leadership and business management.

Entrepreneurial culture

The values , norms, perceptions and

behaviors of entrepreneurs in the

process of leadership and business management.

Corporate Culture

The values , norms, perceptions and behaviors of the

enterprise, dominant the operation of all

members in the enterprise and create

an identity for the enterprise

Corporate Culture

The values , norms, perceptions and behaviors of the

enterprise, dominant the operation of all

members in the enterprise and create

an identity for the enterprise

Behaving Culture

The responses, behaviors that is

expressed by attitude, actions, gestures,

words with customers, partners, superiors,

subordinates, colleagues and the

public

Behaving Culture

The responses, behaviors that is

expressed by attitude, actions, gestures,

words with customers, partners, superiors,

subordinates, colleagues and the

public


BUSINESS CULTURE FACTORS

Business Culture

BizCul

Behaving cultureBehaving culture

Corporate cultureCorporate culture

Entrepreneurial cultureEntrepreneurial culture

Business ethicsBusiness ethics

Business philosophyBusiness philosophy



Business Culture

BizCul

1

2

3

45



Business Culture

BizCul

Customary Cultural Integration Communal Cultural Adaptation Ethnic Cultural difference Subjective Cultural difference Objective Cultural Acceptance Inherited Cultural Enrichment Learnable Cultural Study Evolutionary Cultural Exchange

Integration


CHARACTERISTIC OF BUSINESS CULTURE

Business Culture

BizCul

Example When doing business in Thailand, you should

avoid wearing purple clothes, because it is the color of royalty and Thai revered the tyranny monarchy, so wearing the colors of the Royal is a disrespect.

When Chinese partners invite you come home for dinner, you should avoid dropping chopsticks because Chinese think that dropped chopsticks is bad luck. In addition, you should not place chopsticks parallel on the bowl when you finished it. About the munching, as in Japan and South Korea, it is the expression that you enjoyed that meal. In addition, the Chinese also like to try alcohol tolerance of others. Therefore, in China, if you are a bit drunk, it is okay. In Chinese business people often do what they said


CHARACTERISTIC OF BUSINESS CULTURE

Business Culture

BizCul

External factors

1. Sociocultural

2. Social institutions

3. The difference and the cultural exchange

4. The process of globalization

5. Customers

Enterprises internal factors

1. Exemplary, Compliance, Enterprise Leaders' Communications

2. The individual Values of the employees

3. The history and tradition of the company

4. Field lines

5. The learned values


INFLUENCING FACTORS OF BUSINESS CULTURE

Business Culture

BizCul

4 aspects of Social Culture

1. Individualism/socialism

2. Power distance

3. Masculinity/Femininity

4. Uncertainty Avoidance


INFLUENCING FACTORS OF BUSINESS CULTURE

Business Culture

BizCul

By empirical methods , survey , meticulously quantitative analysis ( with over 116,000 questionnaires were obtained from 53 different countries ) GeertHofstede , a Dutch researcher has drawn 5 cultural aspects / 5 " variable " key exists in all ethnic cultures to explain the similarities and differences between national cultures in the world .

- Power distance (PDI)- Individualism (IDV)- Masculinity (MAS)- Uncertainty Avoidance (UAI)Long -term orientation / direction to the future (LTO) After Professor Hofstede introduce four culture dimensions above , Michael Harris Bond and his colleagues in Hong Kong found that , if only based on 4 -way above , it is difficult to assess the cultural differences between Europe and Asia . They suggest the fifth dimension, initially called the "Confucius motivation“ dimension ( Confucian dynamism ) . Professor Hofstede later added this dimension in his original study as The future dimension:


GEERT HOFSTEDE APPROACH

Business Culture

BizCul

Culture five dimensions score of some countries included Vietnam

NationPower

distanceIndividualism Masculinity

Uncertainty avoidance

Long-term Orientation

Vietnam 70 20 40 30 80

China 80 20 66 30 118

Japan 54 46 95 92 80

Thailand 64 20 34 64 56

USA 40 91 62 46 29

Denmark 18 74 16 23 Unavailable

(source: http://www.geert-hofstede.com/)

Business Culture

BizCul

What is the motivation for entrepreneurs to developing Business Culture?


ROLES OF BUSINESS CULTURE

Business Culture

BizCul


ROLES OF BUSINESS CULTURE

Business Culture

BizCul

VIETNAMESE CULTURE

Business Culture

BizCul

JAPANESE CULTURE

30

Business Culture

BizCul

USA CULTURE

business culture biz cul business culture by tran minh hoang, mr phd candidate, ueb - vnu

Documents