business development growth · lifetime value gross margin (who pays you?) market customer...
TRANSCRIPT
BUSINESS DEVELOPMENT GROWTH:GETTING YOUR BUSINESS TO THE NEXT LEVEL
RUSS SEAGLE, PRESENTER
Your business plan simple answers• Who will sell• What to• Whom• Where• At what cost and• At what price
Key Components of Your Plan• Describe the business
you’re really in• Outline realistic
assumptions• Set realistic sales goals
• Highlight management strengths
• Understanding of your break-even point
• How you’ll reach your market
Understanding Your Break-Even Point
$$$
Units0
Fixed Costs or Overhead
Variable Costs or Cost of Goods Sold (COGS)
Sales
X Y
BEP
How to get the most out of your plan• Don’t wait until it’s
“perfect”• Review it regularly• Revise as needed• Keep it SIMPLE
