Business  DNA  Model      Comprehensively  Visualize,  Organize,  and  Understand  the  Logic  of  a  Business  Model  (Yacht)  

 #1APEX.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

Enterprise  Engine:  Value  CreaAon  (Supply  Infra’)  

Customer  Growth  Engine:  Value  Delivery  (Demand  Infra’)  

Value  Engine:  Value  Capture  

BUSINESS  MODEL  (Value  Prop.)  

PRODUCT  (Solu:on)  

MARKET  (Problem)  

FINANCE  (Value)  

Cost  (Structure)  

Product-­‐Market    Fit  

D:  Design   N:  Needs  

A:  AspiraJons  

Strategy  Revenue  (Streams);  

DifferenAaAon  

       

 #PMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

Business  Model  Big  Hairy  Audacious  Goal  (BHAG):  ………………………………………………………………..………………….………………………….  

RED  OCE

AN   BLU

E  OCEAN

 

COST                            (Pain)  

BENEFIT                      (Delight;  Revenue)  

VALUE  (Un/Happiness;  PROFIT)  

Processes/  AcJviJes  

Internal  Resources  

Inputs/  Partners    

Channels  &  RelaJon-­‐  ships  

Product/                    Service  

Customer  Segments  

Present  (Done):  Reality/Problem  

Future  (To  Do):  Scenario/SoluAon  

-­‐   +  

(Habits/Tasks)                            

ENVIRON-­‐MENT  

A:  AspiraJons  

Business  DNA  Model      4  Perspec3ves  of  the  Balanced  Scorecard  and  Strategy  Map  

 #1APEX.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

q  Learning  and  Growth  Perspec:ve  

q  Process  Perspec:ve  

q  Customer  Perspec:ve  

q  Financial  Perspec:ve  

BUSINESS  MODEL  (Value  Prop.)  

D:  Design   N:  Needs  

A:  AspiraJons  

Strategy