business email writing tips #2: how to create trust between you and your readers

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Quick Tips for Busy Executives #2

How to Build Great Rapport and Successful Relationships

Through Your Emails



In a face-to-face scenario, it’s easy to build personal rapport because a real person can be seen and heard.





Over the telephone, you can hear the tone of the voice used without having to see the person at the other end of the conversation.




On email, you don’t have either of those advantages, so it’s important to learn writing techniques that can help you create rapport with your customers, clients and colleagues.



Technique #1Use positive affirmations to engage your reader. Be warm and friendly in your opening:

“Thanks for calling me today. It was niceof you to clarify this issue with me personally”





“Thank you for taking the time to meet up with us earlier this afternoon. It gave us a good opportunity to learn more about the new project. ”





“I’m so happy to hear this good news from you! You’ve worked really hard the past few months and I think you deserved to win the award. Congratulations!”




Technique #2Be personal. Write with emotion and empathy:

“What are some of your concerns? I’ll be most happy to help you out.”





“I understand your concerns. I’m always here to help. Just give me a call.”





“Rest assured. I’ll help you solve this problem as soon as I possibly can.”




For more great tips on how to improve your business writing skills, visit






Hope you learnt something useful from my presentation and

thank you for watching!



business email writing tips #2: how to create trust between you and your readers

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