business environment analysis (swot analysis) of worldlink communications pvt. ltd
TRANSCRIPT
COMPANY PROFILE OFWORLDLINK
COMMUNICAITONS PVT. LTD.Roshan Dhital
146
INTRODUCTION
• Founded in September 1995
• Largest Internet Service Provider (ISP) in Nepal
• In March 1997, WorldLink started providing full Internet access over a dedicated leased-line
• From September 1999 till June 2008, WorldLink has been connecting to the Internet over a
direct satellite uplink through its own VSAT terminal
• Over the past 18 years, WorldLink has grown from a small business to a strong and stable
corporation
• Positioned itself as a complete IT service provider rather than just an ISP
LOCATION
WorldLink Communications P. Ltd.
Jawalakhel, Lalitpur
P.O.Box 8207
Kathmandu, Nepal
Fax: +977-1-5529403
Telephone: +977-9801523050,
01-5523050
OWNERSHIP
Partnership Owners:
Deelip AgrawalManoj AgrawalBijay Jalan
STRUCTURE: ORGANIZATIONAL CHART
BOD
CEO
Marketing Finance Technology Customer care
structur
e
STRUCTURE : MISSION AND VISON
• MISSION -“TO DELIVER HIGH-QUALITY INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) SERVICES AT A REASONABLE PRICE“
• VISION - “TO CONNECT EVERYONE, ANYWHERE, ALL THE TIME”
SUBSIDIARIES
•Colleges
• Finance companies, etc
SERVICES
Internet
Fiber zoom
Cable zoom
Cable unlimited
Wi-zoooMe
Leased line
Telephony
Worldcall Card
D2D Hotline
Other
Data networking
Web services
Software development
DataSafe online backup
ICT consultancy
Structure : Values
• Excellence
• Teamwork
• Innovation & Efficiency
• Ethics
• Customer Satisfaction
• Celebration
• Community
• Focus
RAW MATERIALS
•Bandwidth: Purchased from UK, Singapore and Chennai
• Technological Materials: Imported from China
• Wire
• Routers
• Rj-45
• Ubnt, Canopy (wireless device)
5 YEAR DATA OF COMPANY’S SUBSCRIBER’S
Year Number of subscribers
2007 8550
2008 8914
2009 11852
2010 10250
2011 10488
BAR DIAGRAM REPRESENTATION
2007 2008 2009 2010 20110
2000
4000
6000
8000
10000
12000
5 YEAR DATA OF COMPANY’S SUBSCRIBER’S
SALES TURNOVER TREND
• Very smooth
• Increasing at 20% to 30 % per year
DISTRIBUTION
• Coverage : 50 districts
EXPORT
• No export
TECHNOLOGY
•Cable internet
•Wireless internet
•Fiber zoom- Best in word
•High tech in Nepal
SPECIAL FEATURES
• High speed- 25 Mbps- cable zoom- fiber zoom
• Best customer service
• Quality control department
• Online payment
BANKING PARTNERS
• Laxmi Bank
• Nepal Investment Bank
MEMBERSHIPS
• Confederation of Nepalese Industries (CNI)
• Federation of Nepalese Chambers of Commerce and Industry (FNCCI)
• Computer Association of Nepal (CAN)
• lifetime institutional member of CAN
• Internet Service Provider Association of Nepal (ISPAN)
• Asia Pacific Network Information Center (APNIC)
CREDENTIALS
SOCIAL RESPONSIBILITY
• Flood relief programs
• Clothes for people in winter
• Donations and sponsorship for many events
BUSINESS STRATEGY
• Aggressive marketing
• Ahead in introducing high tech technology
• Reliable customer service
ENVIRONMENTAL ANALYSIS OF WORLDLINK COMMUNICATIONS PVT.
LTD
SWOT ANALYSIS
STRENGTHS
• Good Brand Image
• Best support service
• Highly skilled employees
• Advance Technology
• Fastest Speed
• Power Backup
WEAKNESSES
• Tariff
• Few number of branches
• Payment facility
• Coverage only in Core city areas
OPPORTUNITIES
Increasing internet users
Increase market share by introducing Low tariff
Expansion of coverage outside core city areas
THREATS
• New Entrants
• Increasing competition in price
• Load shedding on customer’s places
• Continuously changing technology
THANK YOU