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Business Ethics in

Liquor Industry

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Group Members

Sailee

Patil

Utkarsh

Achrekar

Mahesh

Jadale

Prasad

!arker

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Backround "riin o# $liquor$ and its close relati%e $liquid$

&as the Latin %erb liquere' meanin $to be (uid)

Earliest re#erence to alcohol * Somras + Sura,traced to year -...B/0

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INDUSTRY OVERVIEW

Indian Liquor Industry with

market value of INR 8500 Crs.

against INR 900 Crs. in 999 !is growing at "#5$ %.& over

last " years.

'he Indian liquor industry

(om)rises of #I*+L, Indian *ade +oreign

Liquor, and

#Country *ade Liquor

I*+L-s total usiness in marketINR /50 Crs.

Country *ade Liquor-s usiness

INR "50 Crs.

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Backround

1irst Indian bre&ery set up *23.4, in5anpur IM1L by 0are& + 0o/Ltd/

E6cise 0ommittee *27.4, to controlrise in consumption

Alcohol Ad%ertisement

8Surroati%e ads Industry #aced criticism #or taretin

youn people

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Status "# Alcohol Industry InIndia

Generates 9s/2:'... crore per annum

Alcohol sales proceeds account #or;4