business in the community -slides

8/3/2019 Business in the Community -Slides

1/19

COMPANY BACKGROUND

Sedap Rase Sdn Bhd Est. 1991 in Johor Bahru

Among the best local frozen food company

Capture 60% of halal frozen food market nationwide

100 types of product

Awarded ISO 9001 / Super brand in 2003

Currrently have 33 outlets

About 1000 employee

After 5 years enhance product variet : Karipap

: Pau: Roti Canai instant

: Kueh tradisional

Started to export to international


2/19

Recommendation

The company and the board of directorhas decided to conduct the NationalFun Run.

Based on comparison:

1) Cost

2) Image of the company


3/19

Cost

National Fun Run:

Short-term event

Cost is high but profit much higher.

Charity Donation

Long-term.

Cost a big amount of money.

Need to conduct until the condition isstable.


4/19

Image of the company

National Fun Run: Interactive throughout the country.

Event will be advertised.

Ensure the companies future.

Charity donation:

Morality event. Image will not published around the

country.


5/19

National Fun Run A national 5 KM Run event

Free of charge for student

RM 5 for adults above 18 4th April 2010

First 50 Participant will receive special goodie bag

- Voucher- Souvenir

Free T-shirt to each participant

Drinks and safety unit will be provided

Advertising can be seen on- Television - Newspaper - Radio - Main city Billboard/banner

National press conference will be held 1 month earlier


6/19

NATIONAL FUN RUN

Contribution to the Community-Enhancing Relationship

-Government Involvement

-Health Awareness

-Moral Values

-Company's Community Mutual

Contribution


7/19

DETAIL ABOUT NATIONAL FUNRUN

Venue(1) Stadium Kota Kinabalu, Sabah

(2) Stadium Likas, Shah Alam, Selangor

(3) Stadium Tan Sri Dato Haji Hassan

Yunos, Johor Bahru.

(4) Stadium Bandaraya Pulau Pinang,

Pulau Pinang


8/19

Schedule

0630 0730: Registration Session 0730 0800: Warm-up Session (conducted

by professional trainer)

0800 1030: The Fun Run Begins 1030 1100: Kiddy Show (presented by

chosen children institute)

1100 1130: Prize Ceremony

1130 1630: Company Exposition 1630 : Closing Event


9/19

Category of Participants

Student categories

- Boys / Girls

3 12 years old

13 18 years oldAdult categories

- Men / Women

18 50 years old 51 70 years old


10/19

Prize

For the student category, the prize will be asbelow:-

1st place Hamper (worth RM 100.00)

2nd

place Hamper (worth RM 80.00)3rd place Hamper (worth RM 50.00)

4th place Hamper (worth RM 30.00)

5

th

place Hamper (worth RM 20.00)


11/19

For the adult category, the prize will be asbelow:-

1st place RM 1,000.00

2nd place RM 800.00

3rd place RM 500.00

4th to 100th place RM 100.00


12/19

Goodie Bag

- Sticker Event / Company Logo Printed

- Pen

- Notebook Event Logo / CompanyPrinted

- Calendar Event / Company LogoPrinted


13/19

Fund Card


14/19

Enclosure

The National Fun Run T-shirt


15/19


16/19


17/19

Advertising Method-Newspaper -The Sun, Xin Chew(published every Monday, Friday and Sunday )

-Radio -One FM, Suria FM and My FM(8.50am, 11.50am, 2.30pm, 5.30pm and 8.30pm)

-Television -8TV

(11.00am, 3.00pm, 6.00pm and 9.00pm )

-Blog


18/19

The budget of National Fun Run


19/19

Thank YOU

business in the community -slides

Documents