business insider screens are proliferating
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What You Need To Know
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Thanks to the folks from the OPS conference for inviting me to speak
yesterday.
We focused on how screens are changing digital advertising. Here are the background slides I shared to kick
off the discussion.
Our BI Intelligence analysts prepared these slides. (Thanks, team!)
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3
Business Intelligence For The Digital Age
News, insights, data, analysis and forecasts with a focus on digital
Prepared by:
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SCREENS
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Screens are proliferating.
The mobile market is booming but that is just
the beginning.
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MOBILE: Almost 1 billion smartphones shipped in 2013.
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Tablets are cannibalizing PCs.
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~225 million tablets were shipped in 2013.
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~80% of smartphones run Android.
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~60% of tablets run Android.
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Mobile is enabling new forms of entertainment, communication, media,
and commerce.
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Mobile is driving all of Facebook’s revenue growth,
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Mobile drives 13% of ecommerce sales
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Starbucks did $1B in mobile transactions last year in the U.S.
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Apple did $10B in revenue last year from apps.
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But, as we know …
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Habits and technology keep changing.
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What’s Next?
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Multiple devices and screens.
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Everything’s Connected!
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Tech execs think wearables are the next big thing.
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Analysts have wildly different views. We are mildly bullish.
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Connected cars will be a huge opportunity.
$50B by
2018
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It’s huge because we spend so much ‘dead’ time in cars.
Working8.8 hours
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And in media, eyeballs are moving to digital, especially mobile.
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People use phones while watching TV.
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Digital now accounts for more than ¼ of total ad spend.
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