business insight media pack

MEDIA INFORMATION 2014In Association with Tech Advisor Distribution Partner

Every business needs insight

published by flip flop media

02

In Association with Tech Partner Distribution Partner

Driven by passion and a need to succeed, Yogesh Me-

hta established Petrochem Middle East in 1995 with

friend and business partner David Lubbock. Yogesh

graduated with a Bachelor of Science in Chemistry

from National College Bandra in Mumbai, India, and

his first job was at his father’s chemical manufactur-

ing factory in western India, where he honed his in-

nate leadership skills and gained valuable hands-on

business experience. Yogesh then went on to open his

own chemical trading business, which enjoyed fair suc-

cess. In a bold move, he relocated to Dubai in 1990.

Within five years, he managed to establish a business

by opening a state-of-the-art storage terminal for bulk

and drum chemicals. Petrochem Middle East has since

grown from strength-to-strength to become one of the

largest independent petrochemical distributors in the

Middle East. Yogesh became a Harvard Business School

Alumnus when he obtained his Executive MBA in 2003;

his success story has been widely documented, and in

2010 he was ranked seventh in the Arabian Business

Indian Power List.

Yogesh Mehta

Managing Director, Petrochem

Ravi Bhusari

Managing Director & Co-Founder, DUPLAYS

John Brash

Founder & Chief Executive, Brash Brands

expert panel

Prior to starting DUPLAYS, Ravi was employed as

Development Advisory Manager at Colliers Interna-

tional’s Dubai office, as a consultant at Investment

Boutique LLC, and as a Project Engineer at Hallibur-

ton in Canada.

Ravi’s passion has always been for sports. He

was awarded the Greater Montreal Athletic Asso-

ciation’s medal for Sportsmanship and was twice

selected to Montreal’s All-Star Football team rep-

resenting Lower Canada College, one of Canada’s

most prestigious preparatory schools for boys. Ravi

holds a Bachelor of Applied Science in Mechanical

Engineering from Queen’s University and an MBA

from the University of Toronto’s Rotman School of

Management.

When John Brash is not in a boardroom, he’s likely in

the air. Since its inception in 2007, his eponymous

branding agency has expanded so fast that today

he’s asked to advise C-suite executives all over the

world. From luxury marques to energy giants, media

and tech to aviation and banking, John has made

sure Brash packs an outsized punch, including devel-

oping some destination brands that are changing

the way countries are perceived.

03


An organization supporting technology ventures at

startups and large companies across MENA.

AstroLabs runs scaling workshops for the leading

online and mobile startups in the region, engages in

ecommerce advisory with Fortune 100 companies

and conglomerates, and is launching several tech-

startup focused ventures in Dubai.

Before starting AstroLabs, Louis co-founded

Namshi, an e-commerce portal for the Middle East,

where he led the marketing, onsite experience,

and human resources teams. Before Namshi, Louis

was a consultant at the Dubai office of McKinsey

& Company, focusing on growth strategy projects.

Previously, Louis was part of the general manage-

ment development program at a US Fortune 200

multinational. He is passionate about economic

development, social enterprise, technology, and see-

ing people succeed beyond their expectations. Louis

studied for his electrical engineering degree at North

Carolina State University and received his MBA from

Harvard Business School.

Muhammed caught the entrepreneurial bug while

studying for his MBA at Stanford University and working

with the founding team of a Silicon Valley tech startup.

After relocating to Dubai, Muhammed co-founded

Namshi in 2011 and served as Managing Director

until 2013. During this time, he helped grow the com-

pany from 1 to 150 employees, raise over $20 million in

venture capital, and establish a seasoned senior man-

agement team. He developed domain expertise in e-

commerce operations, directly managing the logistics,

production, and service teams.

In addition to his current role as founding partner of

AstroLabs, Muhammed advises many entrepreneurs

in the region and sits on the advisory board of Silicon

Valley startups.

Muhammed is a former McKinsey consultant with cli-

ents across the GCC, and was featured in Gulf Business

among Arabia’s most powerful “30 Under 30.” He stud-

ied economics at the Wharton School at the University

of Pennsylvania and is a Fulbright Scholar.

Ludmila Yamalova is a U.S. qualified attorney, Juris

Doctor, with twelve years of legal experience. Lud-

mila has been practicing law in U.A.E. for six years

in a law firm, which she has founded and continues

to manage. She provides general corporate advisory

and all forms of dispute resolution services, relying

on in-depth experience in U.A.E. legal market and ad-

vocating practical solutions. Ludmila hosts a weekly

live radio show on legal matters, for last six years.

She is a regular legal commentator to international

and local media. Ludmila regularly conducts pres-

entations and workshops on legal issues for business

and government. Prior to moving to U.A.E., Ludmila

was Associate General Counsel for NASDAQ traded

company in California. She began her legal career

practicing with DLA Piper in San Francisco.

Louis Lebbos

Founding Partner, Astro Labs

Muhammed Mekki

Founding Partner, Astro Labs

Ludmila Yamalova

Managing Partner, HPL Yamalova & Plewka JLT

expert panel

04


Business Insight is a platform combining a monthly

publication with a community based integrated information,

education and knowledge sharing platform aimed at

entrepreneurs, business owners, managers, and decision makers of

startup businesses, and SMEs.

The platform provides access to professional advice, expert knowl-

edge and guidance and useful updates across a broad range of

sectors. It is delivered in the form of networking events, workshops,

round table debates, as well as through magazine interviews, edito-

rials and special reports from our professional business partners. It

is designed as a business enabler and facilitator of growth, develop-

ment and success.

Addressing real issues that business owners and senior managers

are likely to face and providing knowledge and information from

industry experts and professionals on how to deal with them.

With a lineup of entrepreneurs from across a broad range of busi-

ness sectors the magazine lays out practical and immediately ap-

plicable advice, tips and skills also relevant and useful to specialists,

senior executives in low to mid-level enterprises.

Due to the value derived from the knowledge and information

provided Business Insight is also made available by various Gov-

ernmental bodies to their new and existing members and clients.

Newcomers to the region can gain useful insight into how to set

up and run their business efficiently and successfully from help-

ful advice on how to write a bankable business plan and manage

your accounts to articles and tips on IT products and systems, legal

issues, employment contracts, secrets shared by those who have

succeeded, as well as guidance and professional advice and from

industry leaders.

By way of a completely fresh perspective in communicating with

businesses we do not deal in the repetitive, recession reinforcing,

advertiser generated content that is typically aimed at business

owners in the Region today.

Working closely with a strategic mix of successful, passionate, and ex-

perienced business experts, versed on the needs and interests of start-

ups and SMEs, Business Insight is able to provide a comprehensive mix

of knowledge and information that can be immediately applied and

used by professionals across all types and sizes of businesses.

aBOUt

05


FOrward FeatUres 2014 - 2015

October 2014Make Technology work for your companyUnderstanding Business IncubatorsAdopting Digital Platforms - How to effectively use Social Media7 Steps to getting started with LinkedIn adverts - A handy guide on how to create a successful on line campaignMarketing and other ways to reach your target marketGoogle as a marketing toolWhat is preventing your Brand from fulfilling its creative potential - All about Brands - How Hypnosis can help your business improvewInsurance matters – Find out the truth Extreme Success – What next Leadership – Your guide to becoming a great leader CXO – Why we need them Tax - Time Zone - Touch - What Dubai has to offer your business Entertaining your clientsGold - How to investK Series Event CXO Event

November 2014Business and TelecomsRealizing your digital potentialCommunication solutions for start ups – Where to find best packagesCRM Systems - We talk to the experts Deciding if you need an office – What Virtual has to offer Serviced Offices Exposed Finding the right office space and what to look out forWorld’s Tallest Commercial Tower – What to expect The rise of Dubai as a Tech City Best Business Hotels – Where to stay Sources of Business Funding

WE WILL COvEr THE fOLLOWIng TOPICS In OUr UPCOmIng EDITIOnS

Banks and LoansFinding the right investor – Angel Investment Crowd Funding goes Mainstream Where to host your Events & Conference Venues Travel made easy – How to book the best deals Diamonds as an Investment K Series Event CXO Event

December 2014Understanding FranchisingBig Ideas - Thinking outside the boxEffective Recruitment - Getting the right people and building a teamWhy many companies would rather buy a business than set up their own Dubai Economic outlook Where to advertise – What do you get for your money Online Trading – What’s on offer Easy Guide to Hedging - Exchange Traded Products Best Business Restaurants - Where best to impress K Series Event CXO Event

January 2015Credit Insurance – Make it work for you.Fleet Management Dubai - The next Silicon Valley Dubai Incubator LaunchGoogle for EntrepreneursTechshop explored 2015 Tech SolutionsK Series EventCXO Event

February 2015The Art of Delegation Understanding Risk Management Motivating Your Team 10 Things successful entrepreneurs always do Corporate Governance in the UAEWhere should you be – Middle East Free Zone Survey Free Zone Special Supplement K Series Event CXO EventBI Business Awards Dinner

March 2015Your big idea – What makes your Business Unique? How to get started and evaluating demand Business Plans – Showing you how its done

and what matters The importance of Audited Accounts All you need to know about ContractsK Series EventCXO Event

April 2015 Islamic FinanceCommodity Trade Finance When to Sell Your Business 10 New Ideas And Products That Will Change Business As Usual In 2015How to look the part - Taylor made K Series EventCXO Event

May 2015Reduce your exposure - Understanding Legislation What is driving you – What are your peers driving? Understanding Energy Where to find the best Online Banking Trade Secrets K Series EventCXO Event

June 2015What next – How to expandInnovate or perish Prosper in RamadanWork Life Balance Ten Top Technology Tips

July 2015Where to find HR SolutionsThe Business of F1 Speed networking K Series EventCXO Event

06


Magazines in this sector come and go but those that do survive do so

because they offer something that their audience want and need and

find relevant and applicable.

The idea to develop Business Insight as a magazine and knowledge based platform

came about through our meetings and discussions with hundreds of individual entre-

preneurs, investors and leaders of startup businesses and SMEs.

It was these creative minds that told us what was really missing in terms of a

publication for ‘start ups’ and ‘small and medium enterprises’. We are more than

just another publication as we are able to reach our readers by print, website, so-

cial media, newsletters, networking events, workshops (such as Knowledge series),

mentoring (Incubator advice and support), clubs and awards.

We are well connected with our audience and they usually tell us what they want

from us. We are always evolving and are embedded within the business sectors

we communicate with. We are a part of this community and are well supported

regionally to continue to grow and develop this area of news, advice, information,

and knowledge sharing.

wHy BUsiness insigHt

NetwOrkiNg eveNts

kNOwleDge series

rOuND tAbles & busiNess FOruMs

CXO MeMber busiNess breAkFAsts & eveNts

bi busiNess AwArDs DiNNer

The Knowledge series events are run monthly throughout the year and are of-

fered free of charge to all members. Each event has one or two speakers and a

panel of experts and each covers one specific topic such as employment contract

law, social media and marketing, branding, finance and accounting, technology

and a very wide range of other potential topics of use to companies setting up

and operating in the region. Each of these events attracts from 80 to 500 mem-

bers depending on the subject of interest.

All speakers are professional experts on the particular topic for the event and are

required to be able to be informative and knowledgeable. Sponsors are permitted

to put forward their own relevant and interesting topics for specific events, which

will be considered.

Organizing successful networking events, round table forums, knowledge series

platforms, and educational workshops is an art form and we have used our expe-

rience and expertise to offer a very positive and rewarding experience time and

time again.

Our events give our exclusive partners the opportunity to position and deliver

their brands to a large number of qualified potential clients. They give our part-

ners the platform to reach out to a huge number of professionals from a wide

range of business sectors.

We deliver what we set out to through a selection of round table forums offer-

ing lively debate, monthly knowledge series workshops, networking events and

through clubs and associations such as the CXO and SME Club.

netwOrking events, knOwledge series & FOrUms

07


Using the same format each month

with the following editorial sections-

Insight

Guiding readers through key business

operational processes and issues.

Success

This section provides applicable knowl-

edge and advice directly from high net

worth individuals who continue to get

things right and enjoy the sweet smell

of success.

Money

This section provides readers with all

they need to know to navigate through

the business of money and providing a

wide range of financial situations and

solutions, which will also highlight Is-

lamic Finance

Marketing

The world of Marketing and Adver-

tising, Social Media, Branding and a

whole lot more.

Insurance

What are your obligations as an

employer, what cover do you really

need, how exposed are you - advice

from experts.

Legal

Understanding legal issues has never

been more important for businesses

and having a good understanding

could keep you out of trouble and save

you a lot of money. Get all the latest

advice from setting up a company, to

protecting your brand, entering into

contracts and a lot more.

Tech/Telecoms

Radical change continues to transform

the entire ICT Industry, ecosystem and

our world. IT and technological issues

can be daunting and confusing for or-

ganisations. This section keeps you up

to date and informed of all the latest

advancements and presents the best

options for your businesses.

Business Incubator

Although most incubators offer their

clients office space and shared admin-

istrative services, the heart of a true

business incubation program is the

knowledge and services it provides to

startup companies. Giving you an in-

side perspective of how it all works and

keeping you up to date with the latest

and most successful options out there.

Including exclusive insights, tips, and

expert views on where to find the best

of business intelligence.

People

Effective people management is Key

to the success of any business. This

section gives practical tips on how to

manage staff and getting the most

magazine FOrmatfrom your human resources effective-

ly. It is widely accepted that manag-

ing health is a major factor in quality,

performance and productivity. From

nutrition for superior energy and per-

formance, to effective stress manage-

ment, this section provides the tools

for an ultimately healthier business.

Property

Where should you start your business

- Comparing the best locations, rates,

parking, and all the facilities on offer.

The how to guide to buildings, offices,

shops, fit outs, and furnishing. What’s

coming up and how to benefit from it.

Travel and Hospitality

Travel advice and reviews plus best hotels

for business stays/best restaurants etc.

Knowledge Series

Keep up to date with all the latest on

the ‘Knowledge Series’ events. Catch up

with past events and find out what is still

to come across a wide range of topics.

CXO Association News

CXO offers exclusive membership to

C level executives and gives members

the opportunity to meet with peers in

a relaxed atmosphere and hear about

issues that they face everyday.

08


Business Insight is used as a monthly information and knowledge source by professionals from a wide

range of business sectors and it is available in hard copy as well as through multiple browsers and

computing tools.

Business Insight is physically distributed to an established audience across the region and continues to grow

with demand. It is also circulated to our expanding database throughout the world.

Business Insight is also available at ‘Infopods’, which are located in over 100 towers across Dubai. The

Infopods are restocked each day and are able to provide a continuous circulation of over 20,000 magazines

each month. Estimated to rise to 250 buildings by 2015.

It is also available at the DMCC Permanent Stand on the main communal section of Dubai World Trade

Centre which has a foot all of over 100,000 people per day. It is also available at all areas within the DMCC

Free Zone Client Service Centres.

reaCHReadeRship & CiRCulation Free zone companiesBusiness Owners and decisiOn Makersentrepreneurs investOrs independent subscriberssMesstart-ups Mid-size cOMpanies

e-distribution

147,000print run

39,800ReadeRship by CountRy ReadeRship pRofile

71+9+5+4+6+5+L 59+11+10+4+4+7+5+Luae 71%

Business Owners/chairMan 59%

ksa 9%

c level execs 11%

OMan 5%

GM/divisiOn head 10%

Bahrain 4%investOrs 4%

qatar 6%

Other 4%

Other 5%

seniOr/reGiOnal ManaGer 7%

fleet ManaGers 5%

19,476 distributed

8,213 distributed

12,111 subscribers

guaRanteed distRibution in oveR a 100 loCations

09


magazine spOnsOrsHip and partnering

Exclusively Branded Sections of

the Magazine with monthly

contributing articles including

expert advice, knowledge and new

technological advancements.

We offer the opportunity for certain

companies who qualify from specific

business sectors to become Business

Insight sponsors and partners.

These businesses can offer value

to our readers at the same time

as deriving value for the partner

from being put in front of a very

large number of individuals and

organizations and being associated

with a highly regarded publication.

These are limited and all inquiries

will be directed to our senior

management.

Sponsors can also take advantage

of being directly involved with

our monthly events and can also

be included as speakers and

panelists.

Sponsors can also be included in the

printed and online versions of the

magazine with the following:

Display On-Site

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Reach the entire database or specifically

identify individuals in order to reach

your exact target audience:

� Age

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mICrOSITES

Create dedicated microsites within

Businessinsight.ae Microsites branded

that reaches your corporate guidelines

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client. Literally a mini website within

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SUrvEYS (EXTrA SErvICE)

Create interactive online surveys that

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Clients modify all the questionnaires

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marketing goals. Results gathered

by Businessinsight.ae are shared

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business insight media pack

Documents

chemical trading business

petrochem middle east

business partner david

yogesh mehtamanaging

techstartup focused

executive mba

bachelor of science

louis cofounded namshi