business intelligence

Pouria Ghaternabi 7050754

A presentation forElectronic Business Strategies

What is Business Intelligence?Raw data

What is Business Intelligence?Meaningful and useful information

What is Business Intelligence?To make better decisions

Who Make the Decisions?

Data = Right Decision? • What about if you have too much data?

Will you be able to find the right answer

For questions such as• How are my sales?• How much will I sell next year?• Are my customer satisfied with my services?• Which other products are my customers

interested in?• Which parts of the business are not profitable?

How About Those Bad Decisions?

How About Those Bad Decisions?In 2000$50 million

= $900 million


In 1986$5 Million


20 years later$7.4 Billion


Steven Sasson

1975

How to Make the Right Decisions?• You need an insight into the data

Business Intelligence 1.01980s

Business Intelligence/ Data Warehouse/ Data Mining

Business Intelligence 2.0

What is Decision Support System?• Interactive computer-based information

system that supports decision-making activities.

• It is a an application of BI

What is Expert Systems?• A computer program that simulates the judgment

and behavior of a human or an organization that has expert knowledge and experience in a particular field

Data Visualization?Goal is to communicate information clearly and efficiently to users via the information graphics selected, such as tables and charts

Data Visualization?

Business Intelligence 3.0

Big Data?

Big Data“Big data can be defined as datasets that are beyond the ability of common databases softwares to store, manage, capture and analyze”

Ref: Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., & Byers, A. H., 2011

wikibon.org/bigdata

Big Data creates value in several ways• Making data more readily accessible to relevant stakeholders at the

right time creates enormous value of data

• Enabales experimentaion

• Improve decision making, minimize risk and unearth valuable insights

• Segment the population in order to customize products and services to meet the segment needs

• Innovate new business models, products and services to not only satisfy customers but to capture new opportunities and create new markets.

Use of Big data as competitive advantage

• Find hidden patterns• Identify new growth opportunities• Precise prediction of consumer behavior• Increases productivity• New sources of value• Catalyst for trend shifting in industries

Crunch of Big Data

“We’ve never had greater, better analyzed, more pervasive, or increasingly connected computing power and information at a cheaper price in the history of the world”

Ref: McKinsey & Company

Insight and Recommendation

“Managers are making bad decisions because of bad data”

Professor Nour El-Kadri

Telfer School of Management

Is BI and Big Data Analytics are the Solution for Bad Decision Making?

Let’s Challenge This Idea!

What Might Be Wrong?

Causation

Bias

Boston Street Bump

Accelerometer

Does Good Data Guarantee Good Decisions?

Peoplewho make the decisions

Processesof decision making

Why BI May not Enhance Decision Making?

High Concentration of

Analytics Skills

Shifting BI from Conventional Uses to

More Critical Applications

Low Strategic Priority of Data

Accessibility Issues

Analytic Skills are Concentrated on Too Few Employees

eBusiness Executives Don’t Manage Data as Good as They Manage Talent, Capital, and

Brand

ThankYou

Very

Much!

References• Anderson, C. (2008, June 23). The End of Theory: The Data Deluge Makes the Scientific Method Obsolete. Retrieved November 14, 2014, from

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http://bit.ly/1bHgypq

business intelligence

Data & Analytics