Business Intelligence Competency Centre Strategy and Road Map

Omar Khan

Building solid Data and Technology

The fast adoption of digital technology by consumers has created an explosion of data in our industry. This data is becoming the new oil that fuels many functions performed by Media agency : Trading and media optimisation are obvious examples, and increasingly insight generation (think social, behavioural, e-commerce data), planning and business performance measurement will be impacted as well. Data and Technology Services has ability to provide Data Management services to clients (data audits, integration, storage…) and Dashboards.

Strategy Operations/ Process

Information/DataTechnology

Does Project Support Business Goals?Drive culture change through Agile/ CollaborationWhy Invest?

Creating/ Improving ProcessResource Savings

Data Policies met?What data cannot be given to client

Does this vendor technology fit into our Road Map?Are we following Architecture guidelines ( GroupM implementation / In house)

Data and Technology

What is BI Strategy

A Business Intelligence Strategy is a roadmap that enables businesses to measure their performance and seek out competitive advantages and pro actively listen to their customers using data mining and statistics. Business Intelligence remains top priority??? Who are Stake Holders???

For the Business : Insight into a Business Imperative(Goal) For Analytics & Insight : Faced with extracting information when data is

growing in both size and complexity For Users : Increased demand for anytime, anywhere access to BI for daily

decision making. Visualization Offering Mantra : Provide Dashboard with Overview and Filter

, detailed only on request through the right channel.

3

BusinessAnalytics &

Insight End

Users

Why BICC??? As BI becomes increasingly more strategic,

IT departments are looking for ways to manage and support deployments across divisions, regions, and functions.

BI competency center can provide the centralized knowledge and best practices to help make this broader BI initiative possible n its own right, establishing a successful BICC depends on the right planning.

Organizations that take a measured, well-managed approach are more likely to succeed. Those that do will gain wider support, contribute significant cost savings to the corporate balance sheet, and help take business intelligence to the next, strategic level.BICC should demonstrate how it’s helping the organization meet

established BI metrics. Many organizations conduct a rigorous ROI analysis of BI initiatives to determine their payback, and to formalize the process improvements enabled by the BICC. Through updates and communication of BICC success stories, the team continues to ensure the community is aware of what it’s doing and the wins it is generating for the business. Success breeds success!

Operate

Get more out of BI for Less

Strategic Approach• Support strategic goals• Answer Business Information

needs

Easy Access to Information

BICC

BICC Operational Components

BICC

Organization

Business

ITExtern

al

As an absolute minimum, the BICC will be comprised of the following basic roles:

• BICC Director/Manager • Business Analyst • Technical consultant

BICC Structure

50%

29%

21%

External

IT

BusinessBusiness Analyst

9%Data Analyst

4%

End Users8%

IT Infrastructure/ Database Team/

offshore 42%

Contractors 6%

Technical Specialist19%

Project Manager 10%Solution Architects

2%

Business Intelligence Competency Centre

Business Intelligence

Program

Data Stewardshi

p

Support & Training

BI Dashboard Delivery

Data Acquisitio

n

Advance Analytics

Vendor Manageme

nt

Business Intelligence Competency Centre

A Business Intelligence Competence Center (BICC) is a cross-functional organizational team that has defined tasks, responsibilities, roles and skills for supporting and promoting the effective use of Business Intelligence across an organization.

7

Tactical BI Strategic BI with BICC

Strategic BI with Matured BICC

Business Driven but project based

Business driven, Standards across IT & business , Project management register

Business and IT Share same vision for overall solution & methodologies, standardization

Decentralized, Knowledge experts, departmental KPI,s

BICC initiated, monitored, standards & focused towards best practices

Matured BICC, Full adoption of standards & Best Practices, Centralized Service

Funding Project based

Funding at project level but BICC funded as overhead budget line item

Project Level funding with BICC road map

“ Good Product” for this project

Best product for multiple projects. Working towards enhanced relationship building with developers and Business users

Best Products & Services for multiple projects and overall cost saving, resource utilization and IT/ Vendor relationship

Business intelligence competency center (BICC) is build to ensure consistent deployment across the organization and efficiency of all BI systems. 

BICC Roles, Skills & Complete Structure

BICC

RolesBICC Director Business AnalystTechnical ArchitectData Analyst

Programmer

Data Scientist SkillsBusiness

Analytical

Technical

Tasks

Corporate BI

Strategy

Data Management

Strategy

Trainings & Support

First step is to review your organization’s perception of the BICC and the maturity level of the effort.

Is a BICC a new concept to your organization? Do you already have a BICC in place and want to

improve it? What is the role you intend of the BICC? Have you considered who would be involved with the

BICC? Have you thought about its structure and form

(centralized/decentralized)? Have you considered funding and are you aware of

the options?

Step serve as a guide to developing a BICC

Asses Current State of BI Infrastructure

Identify the needs of End users

Scope of BICC including License Management, Promotions & Training

Choosing the Right People

Support & Buy in from Internal Stake Holders

Communicate the Success of BICC

Manage the Maturity of BICC by Accommodating growing's needs of organization

Please email me if you like to know more about Agile BI existence with in BICC at omar.khan83@gmail.com