business intelligence & marketing services to build and develop your it channel in europe. last...
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Business Intelligence & Marketing Services to build and develop your IT Channel in Europe.
Last update Jan. 2007
By Julien LampidisUK sales Consultant, compuBase
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Created in 1989 European HQ Paris,
France 35 persons from 10
different countries 10 outsourced call
centres EMEA coverage:
20 countries 12 languages used 120.000 profiles Services oriented
compuBase?
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Our Business
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We transform information into value
Data collectionData collection OrganisationOrganisation ValorisationValorisation
• Data
• Access solutions
• Business Intelligence
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Technical skill index vertical speciality
Knowledge of offer Services, product
compuBase Activity index
Contacts Profiling
Company Profiling
Database management matching, merging…
One Universe: ICT industryOne Expertise: Channel Partners
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We cover the 4 Worlds of ICT industry…
…Complete partner population
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The challenges
Indirect channel follows life cycles.
• Un grossistes
• Plusieurs grossistes
• Plusieurs canaux
Optimisation des canaux
Rachat d’unconcurrent
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Temps
• Nombreux partenaires
• Quelques partenairesclefs
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Nombre de revendeurs
Optimisation des canaux
• First distributors
•Many distributors
•New distribution channel
Optimisation
Acquisition
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Time
• Many Key partners
• Some key partners
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N° of partners
Optimisation
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Solutions for Indirect Channel developments
We provide solutions to develop effectively and efficiently your indirect channel within Europe (EMEA or Local).
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• First distributors
• Many distributors
• New distribution channel
Optimisation
Acquisition
Time
• Many Key partners
• Some key partners
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50000
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N° of partners
Optimisation
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Your channel BI needs
“Vendors” who enter a market need to go fast, in order to find
the right partners, but also build up
and secure the basis for a long
term growth with their indirect
partners.
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The strategic issues
We provide specific solutions for vendors who already have a channel (Local or EMEA).
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• First distributors
• Many distributors
• New distribution channel
Optimisation
Acquisition
Time
• Many Key partners
• Some key partners
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50000
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N° of partners
Optimisation
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Your channel BI needs
The vendors who have
reached these cycles need
BI solutions on their channel
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The database
The content
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The Data
The largest ICT partner database in Europe 120 000 companies profiled in Europe
All in the ICT industry Resale: 61 000 companies IT Services & Integration: 84 000 companies ISV: 28 000 companies Manufacturers: 8900 companies 226 000 contact names 60 % with direct email address 20 countries covered today for Channel: A, B, CH, CZ, D,
DK, E, H, F, FIN, I, IRL, L, N, NL, S, P, PL, UK, RU. Countries to come in 2007 SLO, SVO, RSA, Maghreb….
5 500 distributors in EMEA 60 countries
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Content by type of information
Companies informationId compubase (unique per record) / Country Code: indicates the country / Name of the group the company is attached to / Country group key: For subsidiaries indicates # record of the main establishment of the company in the country, or indicates for Franchise the head of franchise / Main language of the company /Company name / Extension of company name / Short company name / Part of Address before street / Street with number / Part of address after street like business area / Further information concerning the address / Post code / City / Name of the county UK or state USA / Code of the county or state / Post box / Post code of the post box if different of post code of the city (not useful except for CH and B) / City of the post box if different of city in the company address (not useful except for CH and B) / Local phone number / Local fax number / Address Web site / Email company / Official National id for the company / Type of establishment / Number of companies in group / Number of employees in the company / Number of employees in the country / Number of sales people in the companyNumber of tech people in the company Last known revenue / Year of last known revenue / Source of last know revenue / Expected turnover for current exercise but still not official / Official turnover for last finished exercise ( N = current year minus 1) / Turnover for exercise N-1 / Turnover for exercise N-2 / Turnover for exercise N-3 / Turnover for exercise N-4 / Percentage of revenue at export /Currency used for the turnover fields / Year of creation of the company (in real and not the database) / Legal status of the company / NACE code / Dun's number / Indicates the selling area (local, regional, national, international) / For store granted to IT products in m²Where is the worldwide HQ / Activity text / Detailed activityProduct information (Software Publisher)Products catalogue / Product detailContact InformationCtc id code / company attachment / Position label / Family name of the contact / First name of the contact / Title of the contact / Academic and other titles / Direct phone number of the contact /Direct fax number of the contact / Mobil phone number of the contact / Contact email / Indicates code of position of the contactOther important business informationModule informationCompany information module: legal status + cpy register nb. + year of establishment + nb.sites + group name + sales zone + buying methods + client types + situation of WW HQTechnical skills and targeted markets module: System skills module: applications, systems, development environments, language used.Hardware systems module: Types and brand names of systems sold, PC, server, workstation, light client.Hardware telecommunication module: Types and brand names of telecom / network resold products (modems, boards, hub, switch, router, SAD, PABX, network admin.software, network OS, firewall, e-mailing….)Peripherals and office automation module: Types and brand names of resold products (printers, scanners, monitors, plotters, storage, back-up; video projector, digital camera, RAM, other peripherals)Software module: Types and brand names of resold software (management software - ERP, CRM, CAD, Office automation, game software)Services module: Types of resold services and operator telecom partnersMobility module: Type and brand for PDA, Laptop, mobile Phone, wifiHome Numeric: Large screen, Numeric camera and video, Wifi, DVD and Home Cinema, Sounds systems (mp3 readers, hifi…) (delivery mid 2004)Suppliers and Accreditation module: distributors, agreements, telecom providerInformation on company revenues, % and revenue by activity, by product family, by client target, by market, by distribution model, by OS platforms. Volume of PC, Printer, Servers sold
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Content by activity
Manufacturer 7197Software publisher 5417Publisher of software for a specific activity 5983Publisher of software for a specific process of companies 4193Software solutions integrator (developed by third parties) 2215IT services, Software development (hosting, maintenance, training, bespoke software development....) 35733Telecom services (Telecom operator, ISP...) 3675Telecom & network infrastructure integrator 2590IT infrastructure integrator 2089Consulting 4588Reselling to individuals 14016Reselling to enterprises (hardware, software & services &
assemblers) 19822Wholesaler (resale of IT products to resellers) 4956Large Assembling company 155Other ICT connected activities 3456Total 117 624compuBase Presentation
European Partner database : The content
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Austria 1308Belgium 2963Switzerland 2187Germany 19993Spain 7714Portugal 1218France 23364UK 15891Ireland 1062Luxembourg 89Netherlands 5055Italy 9542
Denmark 2436Finland 2926Norway 1805Sweden 4271Poland 4410Russia 4300Czech
Republic 1511Hungaria
(New) 1500
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compuBase objective: 85 % of business / 65 % of location
Distributor Database EMEA: Content
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Europe and Middle East & Africa Distributors (New) 5500
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Data Value Chain
Address
Targeted add.
Company profiled
Businessopportunity
LeadProspect
Client
Regular client
Targeted contact
Value
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Data Value Chain
Address
Targeted add.
Company profiled
Businessopportunity
LeadProspect
Client
Regular client
Targeted contact
ServicesData
Value
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Our Offer
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ServicesData Solutions
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• One use• Contact Credits• Multiple uses
• Data Cleansing• Channel Mapping• Channel Ranking• Channel Scoring• Ad hoc Survey
• Online access to data Data Export Link with your data / profile Link with your CRM
• Web Services e-directory, Partner Locator
• Datawharehouse Point Of Sale consolidation (Sell Out distributor report management)
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Data to Business Intelligence
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On line tools
The main tool to use compubase data is the compubase online solution.
Web based interface This tool is an ideal solution when you want to
Find a company profileCount targets with 250 criteria availableExport files for marketing operationExport data for analysis or data integrationShare information between users located in different placesAvailable in 5 languages4 types of license availableTry it at http://www.compubaseonline.com
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Access to 120.000 ICT partners profiles in one clic!
Find a company120,000 ICT
profilesSmart Search
SystemSearch by
Company name Group name Phone Fax National ID Contact name Product name Email …compuBase Presentation
Detailed profile
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Company full
address
Main and sub
activities
Full catalogue
Company demographic
s
Contacts with email and direct
tel
Business information
Revenue background
Revenue split by activity, product,
OS…Technical
skills, vertical market
adressed…
Resale: Brands and type of product for 25
diferent categories
Company full
address
Main and sub
activities
For ISVProduct’s calalogueCompany
demographics
Contacts with email and direct
tel
Business information
Revenue background
Revenue split by activity, product,
OS…Technical
skills, vertical market
adressed…
Resale: Product’s type and brands for 25
different categories
Company full
address
Main and sub
activities
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Select the best partners for your market!
Counts & target 250 criteria All information are
criteria of selection Activity Product / Brand Revenue / Size Geographical Vertical market Technical Skills Platforms …
Instant counts Instant export Instant statistics
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Get Intelligence for your Channel Strategy or CRM
ExportsDelivered into
your email box in 5 min
Excel files Export Marketing
files. Export Data files
for analysis.Export
relationnal databases for your CRM.
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Our clients in EMEA (extract)
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