business intelligence strategie @ unilever...business intelligence strategie @ unilever ronald...
TRANSCRIPT
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Business Intelligence Strategie Business Intelligence Strategie @ @ UnileverUnilever
Ronald StoppelenburgRonald Stoppelenburg, ,
Director IT ArchitectureDirector IT Architecture, , UnileverUnilever &&
Maurice MeijersMaurice Meijers,, AssociateAssociate, , Tensor Tensor
CIO Day NoordwijkerhoutCIO Day Noordwijkerhout, , 25 25 November November 20082008
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AgendaAgenda
• Unilever
• Strategische prioriteiten
• Tensor BI Framework
• Hoe staan we er nu voor?
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The Vitality MissionThe Vitality Mission
“We meet everyday needs for nutrition, hygiene and
personal care with brands that help people feel good, look good and get more out of
life.”
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Adding Vitality to LifeAdding Vitality to Life
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AgendaAgenda
� Unilever
• Strategische prioriteiten
• Tensor BI Framework
• Hoe staan we er nu voor?
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……leidt tot strategische leidt tot strategische prioriteitenprioriteiten::
• Grow superior brands
• Win with customers
• Fit to compete
• Deliver Vitality
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AgendaAgenda
� Unilever
� Strategische prioriteiten
• Tensor BI Framework
• Hoe staan we er nu voor?
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BI FrameworkBI Framework
Business Strategy
BI Delivery
1. Make Strategic
Decisions
Compose Strategy Roadmap
2.
3. Execute Strategy
4.
5.
6. Collect Data
Analyze Information
Exchange
Knowledge
BU
SIN
ES
S T
EC
HN
OLO
GY
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Performance
Revenue Growth
Cost Optimization
Asset Optimization
Expected Performance
Volume Focus Price Realization
Supporting Services (SG&A)
Cost of Goods Sold
(COGS) Income Taxes
Capital Goods (PP&E) Inventory Receivables
& Payables Strengths,
Opportunities Image, Risks
Product & Service
Innovation
Marketing & Sales
Product & Service
Innovation
Retention
Account Mgt
Cross-Sell/ Up-Sell
Cash / Asset Mgt
Demand & Supply
Mgt
Price Optimization
IT, Telecom & Networking
Real Estate
Human Resources
Procurement
(Excl. Prod. Mat. & Merchandise)
Business Management
Financial Management
Finished Goods
WIP & Raw
Materials
Operational Excellence
Partnership & Collaboration
Relationship Strength
Strategic Assets
Accounts, Notes & Interest
Receivable
Accounts, Notes & Interest Payable
Equipment & Systems
Real Estate & Infrastructure
Agility& Flexibility
Business Planning
Governance
Program Delivery
Business Performance
Mgt.
Logistics & Distribution
Mer- chandising
Service Delivery
Improve Development &
Production Efficiency
Product Development
Materials
Production
Income Tax Mgt.
Improve Corporate/
Shared Service Efficiency
Marketing & Advertising
Sales
Customer Service & Support
Order Fulfillment &
Billing
Retain and Grow Current
Customers Strengthen
Pricing
Leverage Income-
Generating Assets
Improve Inventory Efficiency
Improve Execution
Capabilities
Improve Income Tax Efficiency
Improve Managerial & Governance Effectiveness
Improve PP&E
Efficiency
Improve Logistics &
Service Provision Efficiency
Improve Receivables &
Payables Efficiency
Improve Customer Interaction Efficiency
Acquire New Customers
Aligning Business Priorities to ObjectivesAligning Business Priorities to Objectives
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Linking Drivers to KPILinking Drivers to KPI’’ss; ; Dashboard StructuresDashboard Structures
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BI FrameworkBI Framework
Business Strategy
BI Delivery
1. Make Strategic
Decisions
Compose Strategy Roadmap
2.
3. Execute Strategy
4.
5.
6. Collect Data
Analyze Information
Exchange
Knowledge
BU
SIN
ES
S T
EC
HN
OLO
GY
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Kritische factoren voor BI implementatieKritische factoren voor BI implementatie
• Executive sponsorship en Governance
– BI onderdeel van een business project
– Gerespecteerde zwaargewichten
• Architectuur
– Organisatiestructuur is bepalend
• Master Data
– Flexibiliteit en schaalbaarheid
– 1% corrupte data
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Kritische factoren voor BI implementatieKritische factoren voor BI implementatie
• Programma Aanpak
– Business Case
– Multi-disciplinaire teams
– Stapsgewijs invoeren
• Delivery
– Ambassadeurs
– Gebruikersvriendelijkheid
– Pricing model
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ArchitectureArchitecture
Vs
Masterdata
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AgendaAgenda
� Unilever
� Strategische prioriteiten
� Tensor BI Framework
• Hoe staan we er nu voor?
![Page 22: Business Intelligence Strategie @ Unilever...Business Intelligence Strategie @ Unilever Ronald Stoppelenburg , Director IT Architecture , Unilever & Maurice Meijers , Associate , Tensor](https://reader033.vdocuments.net/reader033/viewer/2022050306/5f6ecb68856058742d26f994/html5/thumbnails/22.jpg)
Hoe kan ons informatie landschap eruit zien?
On Site Offline
Remote
Device
Personalization
Source ERP CRM Mktg ……. Ext Ext
GMI-1
Trusted Sources
Externe Data SAP BW
Portal Personalised Dashboard/ Scorecards
Info Services
Consumerization
Info
Asset Register
Search
Alerts, Standard & Exception Reports
Links, Reports
Reports, PDF, PPT, Word, Outlook
PUSH/ PULL
Trusted Sources
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Information Delivery (aanbod)
Business Change (vraag)
• role-based informatie behoeften • gepersonaliseerd dashboard via de portal
• mogelijkheid tot drill downs • Gebruikers ontvangen standaard reporten, mogelijkheid om exceptie rapporten en
alerts op te zetten • Support for ingewikkelde/multi source informatie mogelijk via een helpdesk
• Mentaliteitsverandering • Managers dienen zich verantwoordelijk
te voelen voor hun gegevens • Self service
• Gebruikers voorbereiden om te werken met standaard informatie
I N F O R M A T I O N S E R V I C E S
Information Services – van push naar pull
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Gebruiker in controle - Push to Pull
Wat is ConsumerisationWat is Consumerisation? ?
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Thank you