business journalism professors 2014: lesson plan - tools and resources to teach small business...
Post on 18-Oct-2014
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During Reynolds Business Journalism Week 2014, business journalism professors created sample lessons that can be implemented in new and existing journalism courses. "Tools and Resources to Teach Small Business Coverage" was presented by Melony Shemberger, assistant professor at Murray State University; Eric M. Wilson, instructor, adviser and outreach coordinator at Wichita State University; and Nerissa Young, lecturer at Ohio University in Athens. For more information on business coverage training for journalists, please visit businessjournalism.org.TRANSCRIPT
ì Tools and Resources to Teach Small Business Business Journalism Professors Fellowship, Jan. 2-‐5, 2014
National Small Business Week
h"p://www.sba.gov/nsbw/nsbw
For spring semester: Small Business Week For fall semester: Small Business Saturday
Storytelling Ideas: Emerging Social Media
ì Fotobabble (fotobabble.com): To focus Fghtly on a story, one that can be told in 60 seconds or less, use Fotobabble.
ì An audio clip with a quality photo, a different way of podcasFng – it becomes a talking photo.
ì Upload a photo and record directly through a computer’s microphone.
ì Add life to photos and can be shared via email, Facebook or TwiPer or embedded into a blog or website.
Fotobabble
Storytelling Ideas: Emerging Social Media
ì Storify (storify.com): the best of online – tweets, photos, links and posts – can be compiled about a parFcular subject and curated into a digest, or a social story.
ì Search social media networks, Web to find the latest about a topic. The selected social elements can be dragged and dropped into the Storify story, and then the student can connect the social elements with copy.
ì With an embed code, take the Storify story and post it on the Web. In addiFon, social media users can like and comment on Storify stories, fostering interacFon.
ì Examples: Sidebar as a profile story on a small business; issues facing small business.
Storify
Storytelling Ideas: Emerging Social Media
ì Infographics: Beneficial in highlighFng key concepts or explain complex ideas or relaFonships. These also are known as data visualizaFons.
ì Not just for staFsFcal presentaFons; they also provide a storytelling dimension because of the visual communicaFon aspect.
ì CreaFng infographics may appear daunFng. This is where simple Web-‐based tools such as Piktochart.com, Infogr.am or Easel.ly can help. For example, an infographic on downtown eateries.
Piktochart
Piktochart
Online Tools
ì U.S. Census Bureau (Business – Small Business): hPp://www.census.gov/econ/smallbus.html
ì NaFonal Main Street Center Inc.: hPp://www.preservaFonnaFon.org ì Don’t forget your local, state downtown associaFons.
ì CNBC (Video): hPp://www.cnbc.com (Search “small business” and videos of naFonal issues impacFng result)
ì U.S. Chamber of Commerce: hPp://www.uschamber.com/ ì Don’t forget your local chamber of commerce site.
Online Tools
ì CNN Money Small Business Channel: hPp://money.cnn.com/smallbusiness/
ì U.S. Small Business AdministraFon: www.sba.gov
ì SBA Newsroom: hPp://www.sba.gov/about-‐sba/sba_newsroom
ì BusinessUSA (targeted for small business who do business with the government): hPp://business.USA.gov
YouTube Videos
ì Alibaba.com (small business e-‐commerce that plans 2014 IPO) has a number of “Small Business Success” videos on YouTube.
ì iCracked.com: hPp://www.youtube.com/watch?v=55tzNJorN48
ì WSJ Opinion Journal (tax on health insurance): hPp://www.youtube.com/watch?v=wjC2FxLYvXk
Facilitators
ì Melony Shemberger, [email protected]
ì Eric M. Wilson, [email protected]
ì Nerissa Young, [email protected]