Business Leaders’ Briefing

18 April 2012

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Jamie Martin

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Chair, NewcastleGateshead Initiative

Raoul Lemmerling

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General Manager, Newcastle Gateshead Marriott Hotel MetroCentre

Jane Robinson

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Chief Executive, Gateshead Council

Jeremy Middleton

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North East LEP Board Member

Andrew Lewis

Director of Policy, Strategy & Communication, Newcastle City Council

Sarah Stewart

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Chief Executive, NewcastleGateshead Initiative

New partners

Business Winning & Inward Investment Marketing

“... NewcastleGateshead Initiative to lead on the

activity of attracting new businesses – building on

their successful track record in marketing and

promoting NewcastleGateshead for over 10 years”

Need for Business Winning System

• Closure of One North East

• UKTI has no regional targets

• PA Consulting not developing regional propositions

• LEP resources are limited

• Other major cities have resources and clear propositions

• Regional unitary authorities have clear interface

• NewcastleGateshead offer is poorly understood

A Business Winning System

• Define & articulate offer for

inward investors

• Identify and proactively

target specific sectors/firms

• Effectively manage major

enquiries

• Develop long term

relationships with investors

Targeting specific sectors/companies

• Marine & offshore

• Other low carbon sectors

• Health sciences

• Tourism & leisure

• Retail

• Cultural & creative

• Education

• Business & professional services

• Development & construction

Role of the Business Winning Team

• Small team led by Inward

Investment Director

• Working in partnership with

NewcastleGateshead Initiative

• Central hub for coordinating

inward investment activity

• “Front door” for enquiries

• Build collaborative partnerships

Current activities

• Appointment of Director and Team

• Research and information gathering

• Developing website

• Partnerships with key influencers

• Identifying additional funding sources

Working in partnership

• UKTI

• PA Consulting

• North Eastern LEP

• BIS Local

• Universities & colleges

• NHS Trust

• Newcastle Science City

• Northern Design Centre

• NE1

• NAREC/CELS

• NECC/CBI/FSB/EEF

• Business Parks

• Developers

• Professional services firms

Strengthening the inward investment offer

• Act as advocates

• Access to contacts

• Sector based expertise

• Support bid teams

• Business partners

• Landlords

• Supply chains