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Business LeadershipA Vanguard Style

By Alan K. Rudi

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Social Changes

Agricultural Age

LaborAndTools

Industrial Revolution

Machines And

Migration

Services Economy

InternetAnd

Globalization

Knowledge Age

InnovationAnd

Socialization

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Imagine You Are… How? Look to…

Visionary w/Social Purpose

“Conscious Capitalism” Mackey and Sisodia

Self-Aware “Leadership & Self-Deception” Arbinger Inst.

A Teacher and Servant Jesus Christ

An Innovator Jobs and Drucker

Achieving Results “American Icon” Hoffman

Changes Leadership

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Vision & Purpose

“Business is good because it creates value,

it is ethical because it is based on voluntary exchange,

it is noble because it can elevate our existence,

it is heroic because it lifts people out of poverty and creates prosperity.”

Conscious Capitalism

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Why Do We Exist?

PurposeEmployeesCustomersCommunity

ProfitInvestorsPartnersSuppliers

Society/EnvironmentHealth

Safety and SecuritySustainability/Green

Your Intent?Your Impact?

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Self-AwarenessDetermines Culture

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Emotions, Thoughts

Choice to?

Honor“Should do”

Betray“I need”

See Our Self?

See Others?

VictimHardworkingImportantFairSensitiveGood

LazyInconsiderateUnappreciativeInsensitiveFakerLousy

“Into our box”

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Out of the Box?Honor Others

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Teacher

Challenge

High Expectation

s

Servant

Encourage

LoveFun

Feast

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InnovationPrinciples Design first, then engineer

Own, control primary technologies

Simplicity - less is more

Trust intuition, customer not always right

Well-run company more innovative than 1 highly creative person

Collaborate simultaneously, creativity from random discussions

Cannibalize yourself

See big picture, master details

Marketing based on empathy, focus, impression

And execution is everything

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Drucker – Sources of Innovation

Unexpected outcome • Learn from failure. Tolerate it.

Incongruities• Test assumptions vs. reality

Process Needs• Apply existing methods to a new

problem

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Industry Changes• Competitor growing more than industry

signals market change (>40%)

Demographics• Highly predictive, study long term trends

New Knowledge• Discovery, trial and error

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Build Trust for

Teamwork

Assess Strateg

y Quarterly

Execute Weekly

Business Review

Achieving ResultsCash & data are king

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You People

Vision + Purpose Motivated by “why we exist”

Self-AwareCulture depends on everyone’s behavior

Teacher and Servant Develop their talent

Innovator Build great products

Achieving Results Strategy, execution needs trust

“Great leaders have a heart for people. They take time for people. They view people as the bottom line, not as a tool to get to the bottom line.”

Lead a Movement of…

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Who is Alan?

VP Marketing (growth)2x recipient Chairman’s Innovation Award

SVP Marketing, Product Development (growth)

Master’s Technology Management

GM – Web E-Learning (startup). OC ACG 2012 Finalist for Technology Innovation.

Chief Business Officer (turnaround + growth)

Economics Adjunct Professor