business learn and talk

Lesson 1 Survey: 97% of US firms in China are profitable

Business Learn and Talk

Chapter 1 China

Unit 1 Macro Economy

© Acadsoc Ltd. All Rights Reserved.

Outline

Part 1 Passage (8min)

Part 3 Further Reading (4min)

Part 2 Discussion (8min)

Part 4 Review (3min)

01 02

03 04

2


3

unprecedented /ʌnˈpres.ɪ.den.tɪd/ adj. 空前的

never having happened or existed in the past

anticipate /ænˈtɪs.ə.peɪt/ v. 预期，预料

to imagine or expect that something will happen

tariff /ˈter.ɪf/ n. 关税

a charge or list of charges either for services or on goods entering a country

deteriorating /dɪ‘tɪrɪə,retɪŋ/ adj. 恶化的

becoming worse

outlook /ˈaʊt.lʊk/ n. 前景，展望

the likely future situation

press release /ˈpres rɪˌliːs/ n. (向媒体发布的) 新闻稿

a public statement given to the press to publish if they wish

enforcement /ɪnˈfɔːrs.mənt/ n. 实施，执行

the activity of making certain that the laws of an area are obeyed

The overwhelming majority of US companies are

making profits and witnessing unprecedented progress

in intellectual property protection in China, yet they also

felt the pinch(捏，拧)of the trade tensions(紧张)between

the world‘s two biggest economies, according to a

survey released by the US-China Business Council.

But only a slight majority anticipate that revenue will

increase next year, down 26 percent from last year,

showing that tariff uncertainty, the trade conflict, and a

deteriorating market environment are negatively

affecting the business outlook for American companies,

according to a press release.

The survey also identified the "top 10 challenges" for US

businesses in China, including US-China relations,

competition with Chinese companies, licenses and

approvals, cost increases, data flows, and intellectual

property rights enforcement.

Part 1 Passage (8min) Expressions to learn:

For teacher: Go through the passage and explain new expressions. Let the student paraphrase if there is time.© Acadsoc Ltd. All Rights Reserved.

3. What do you think of American’s behavior on suppressing

（打压）Chinese businesses?

• unprecedented

• anticipate

• tariff

• deteriorating

• outlook

• press release

• enforcement

For teacher: Discuss the questions with the student. Encourage the student to use expressions in Expressions.

1. According to the passage, what do the overwhelming majority

anticipate for the revenue next year of US companies?

2. How much do you know about the trade conflict between

China and America?

Part 2 Discussion (8min)

4

Expressions to use:


• Intellectual property (IP) is a category of property that includes

intangible creations of the human intellect.

• The main purpose of intellectual property law is to encourage the

creation of a wide variety of intellectual goods. To achieve this,

the law gives people and businesses property rights to the

information and intellectual goods they create, usually for a

limited period of time. This gives economic incentive for their

creation, because it allows people to profit from the information

and intellectual goods they create.

Part 3 Further Reading (4min)

• category /ˈkæt.ə.ɡri/

n. 种类，类别

• intangible

/ɪnˈtæn.dʒə.bəl/

adj. 无形的

• intellect /ˈɪn.t̬ə.ekt/

n. 智力，才能

• incentive /ɪnˈsen.tɪv/

n. 刺激，激励

5

Intellectual Property

Question: Explain the main purpose of IP law.

For teacher: Briefly introduce the concept to the student and let the student answer the question. © Acadsoc Ltd. All Rights Reserved.

What have you learnt in this lesson?

Share them with your teacher!

(You can talk about whatever you think of:

what the passage is about, useful words

and phrases, discussion questions, the

concept in further reading, etc.)

For teacher: Encourage the student to say whatever they learnt in today's lesson.

Part 4 Review (3min)

6


See you next lesson!

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