Business Letter Using Direct Approach-Solicited

Part 5 (A & B)Part 6 (A&B, Solicited Letters)

by:Yosefina FernandesChristy Augustina

Jeanne Rahayu

Outline

Part 1:

1. What is Direct Approach Letter?

2. The Examples of Direct Approach Letter

Part 2:

1. What is Solicited Letter?

2. The Examples of Solicited Letter

Part 3:

1. Types of Cover Letters

2. Types of Enquiry Letters

Part 1

1. What is Direct Approach Letter?

is letter in which we...

use the first sentence to present requestsor to summarize the main idea of ourmessage.

We can use the rest of the letter to giveexplanation.

2. The Examples of Direct Approach Letter

Part 2

1. What is Solicited Letter?

2. The Examples of Solicited Letter

Hit me!

Part 3

1. Types of Cover Letters

• Letter of ApplicationApplying for a specific, advertising opening.

• Letter of EnquiryExpressing interest in an organization, but you are notcertain if there are current openings.

2. Types of Enquiry Letters

• Unsolicited EnquiryAn unsolicited enquiry letter is made at the buyer's owninitiative. He writes in order to try to elicit in information onprice, quality, availability and other terms of sale.

• Solicited EnquirySolicited enquiry is an enquiry made in response to the seller'sadvertisement and publicity. A solicited enquiry may ask for abrochure, bulletin, catalogue or for a clarification of the itemsmentiones in them.

• Enquiries Asking a FavourCertain letters of enquiry seek the favour of an information withor without a commercial proposition. It may be merely seekingsome information to be used later.

Enquiry Letters: ‘Good-news’ Letters or Not?

YESSS!!

Why? Because the opportunity of a sale opensup

THANK YOU!