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Practical information Tuition fee

The tuition fee for all students who wish to enroll for the Bachelor of Business Management programme at Odisee is 890 EUR (in 2016-2017). Please consult the website for more information: www.odisee.be/bbm

Admission If you obtained a degree that is awarded by an institute of the Flemish Community in Belgium, you can register directly with no further formalities. If you obtained a degree of secondary education awarded by an institute of the French or German Community in Belgium, or an international degree, please consult the website for more information: www.odisee.be/bbm

Open days• Wednesday 9th March, from 1 pm till 5 pm

• Saturday 12th March, from 9.30 am till 1 pm

• Saturday 23rd April, from 9.30 am till 5 pm

• Saturday 25th June, from 9.30 am till 1 pm

• Saturday 3rd September, from 9.30 am till 1 pm

CITY 2

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ContactOdisee University CollegeDepartment of Business Studies Warmoesberg 261000 Brussels Phone +32 2 210 12 11

Programme CoordinatorStefaan Debrabanderestefaan.debrabandere@odisee.be Phone +32 2 609 88 07Mobile + 32 479 70 97 14Disclaimer

Without limiting the generality of the foregoing, this may include changes to programs, courses, fees, regulations and policies or schedules.

B A C H E L O R

I N H E T O N D E R W I J S : S E C U N D A I R O N D E R W I J S

EconomieHander-buroticaInformatica

A C A D E M I C Y E A R 2 0 1 6 - 2 0 1 7

www.odisee.be/bbm

Business StudiesB A C H E L O R of Business Management with a Major in Marketing

About Odisee University CollegeOdisee is the result of a merger between two Flemish university colleges, Hogeschool-Universiteit Brussel and Katholieke Hogeschool Sint-Lieven. For years both institutions were forerunners at the top of Flemish higher education. With Odisee both university colleges have started a new and very ambitious story in which our students (you!) will play a central role. Odisee University college offers six fields of study and 25 bachelor train-ings on campuses in Brussels, Ghent, Aalst and Sint-Niklaas.

Study Business at Odisee In any modern professional environment ‘work, reflection and knowledge acquisition’ go hand in hand. Business students at Odisee prepare for this combination of learning and work. Our education is based on a com-bination of knowledge and practical training. In our courses we combine the latest theories, knowledge and practices. The more they progress in their studies however, the more students participate in projects that are practice based. They get to know the business world via cases, business games, workshops and seminars.

Jolyan (UK) studies the BBM“For me the BBM is very interes-ting because it is so international. There are people here from every corner of the world. It is also great being based in Brussels as it is such a centre of business as well as being amazing culturally diverse. I also like the way the courses are taught. The focus is on the practical application of knowledge, with many of the lecturers having extensive experience in their chosen fields.”

Business Management with a Major in MarketingMajor marketing companies are constantly looking for spirited commercial staff or marketing people. Are you flexible, do you feel that you have a commercial talent and that you have good communication skills? Do you have a keen interest in the exciting world of marketing and communications, distribution, sales, event management and international business? Then you will love our Marketing Major.

B A C H E L O R O F

Focus on practice and varietyWe offer a practice-oriented training but we always have an eye for the strong theoretical underpinnings. Our students learn from practical projects which partner companies offer us as team assignments: e.g. market research projects, event organization, drafting a communication and a marketing plan. Sometimes we also work with business case simulations. Finally students must always present their advice to a panel of professionals. They develop a broad range of skills in the field of marketing (including e-marketing), ICT and communication in foreign languages. We also encourage our students to develop excellent social skills which must help them develop business contacts.

Intense contact with companiesIntense contacts with business is the core characteristic of your practice-based marketing Bachelor study. Guest speakers, company visits and in-company-projects help you discover what doing business in real companies is all about.

• In your second year you get a taste of life in a sales practice in a company of your choice for two weeks.

• In your third year you will have a three-month internship in Belgium or abroad to become familiar with the expectations and requirements of business life.

• In the last year of your training a Bachelor thesis and an in-company project are on the program: this enterprise education equips you with the attributes, capabilities and skills that enhance your employability and enable you to be entrepreneurial.

Creating your specialist nicheOur marketing training has three critical cornerstones: specialist marketing study, foreign languages and computer science. The specialist study covers everything ranging from broad marketing to very specific marketing niches. Business cases support everything we teach. Guest speakers, conferences, company visits, workshops and projects are all part of our trai-ning. Moreover, according to your interests and future plans, you can take a number of electives such as Event Management, Retail and Shop Management, Relationship Marketing, Business Strategy, Spanish, Real Estate Management...

STUDY PROGRAMME

Study Programme

UNITS AND MODULES YEAR 1 YEAR 2 YEAR 3

BUSINESS ORIENTATION Micro- and macro economics 4Principles of law 6Principles of accounting & budgeting 4Business organisation 4Projectwork 3Religion, philosophy and business ethics 3Legal issues of commercial topics 3BUSINESS COMMUNICATION : LANGUAGES & ICT English communication advanced 5 4 LANGUAGE OPTION 11 French communication advanced

5 5

4

Intensive French Intensive Spanish Nederlands 1 or academic writing² 3 Nederlands 2 or business communication and reporting techniques² 4ICT and organisation 6ICT & marketing 5MARKETING ANALYSIS Market research & analysis 4 6Consumer behaviour, market research & analysis 7MARKETING MANAGEMENT Marketing 4Marketing planning and marketing mix strategies 4Marketing communication & interactive marketing 6Project management and commercial budgeting 3Project work 5International marketing 4Retail-nonprofit and social marketing 4Digital marketing communication 7COMMERCIAL MANAGEMENT/SUPPLY CHAIN MANAGEMENT Sales and purchasing 5Foreign trade, transport & logistics 7Account management 3Sales techniques and sales traineeship 5Sales organization 3LEARNING IN AN ACTIVE CONTEXTSeminars 3 Business project marketing 3Bachelor thesis 9Work placement in Flanders

17/20

Or Work placement in or outside EuropeOr Study mobility in or outside EuropeElective (to add up to 60) 3

TOTAL NUMBER OF CREDITS 60 60 60

This is the curriculum of your Bachelor of Business Management with a major in Marketing. Small alterations are possible. Please consult the website for the most recent programme.

Electives in the third yearChoose elective modules to add up to 60 credits:

Quality Management (3 ECTS)

Innovation and the young interna-tional Entrepreneur (4 ECTS)Human Resources Management(3 ECTS)

Business Strategy (3 ECTS)

Doing Business in Europe (3 ECTS)

Real Estate Management (3 ECTS)

Communication management(3 ECTS)

Marketing management Practice: Business Game (3 ECTS)

1 Students who are French speaking or who graduated from a Flemish school and consequently have an adequate level of French must take the course unit ‘French communica-tion advanced’ from the Dutch-taught Bachelor programme. Students who have no or little knowledge of French are expected to choose one of the following modules. - Intensive Spanish- Intensive French

2 Nederlands 1 and 2 can only be taken by students who are native speakers of Dutch.

AFTER GRADUATION As a marketer you’re always looking for new ways to satisfy your target group’s needs and to market products or services. You will advise on new markets and products. You manage smart communication campaigns and other ways to make a product or a service more desirable. Marketing and sales tasks often go hand in hand. One thing is certain: the job never gets boring.

Where will you work? Marketers have a wide range of job possibilities. The number of job offers and the variety of the sectors in which you can start are impressive. Here is only a small selection of jobs you can do with a marketing degree: product manager, market researcher, communications or publicity officer, sales manager, employee, sales officer ...

Master of Business Administration (KU Leuven Campus Brussels)

KU Leuven is one of the high-ranking universities worldwide. When you hold your Odisee University-College Bachelor of Business Management degree, you have access to the Master of Business Administration (MBA) from KU Leuven Campus Brussels via a bridging programme. This MBA is a one-year Master’s programme taught in English (60 ECTS). It has an international focus and is designed to provide you with academic knowledge as well as hands-on expertise, enabling you to be successful in international management positions.

All candidates for a Master in Business Administration must elect a major programme from the following options:

• International Business Management• Business Information Management• International Relations

More information: www.kuleuven.be/ma/mbabx

Lars is marketing manager at TomTom“TomTom is an international compa-ny that produces GPS devices and software. For several years, I have been the head of the marketing and sales team. My training in Business Management with a Marketing Major was the ideal preparation for this position. Every day I make good use of the marketing techniques I studied at Odisee. My excellent communication skills in foreign languages are a real asset.”

Go international!Hundreds of the third year bachelor students at Odisee have already got an Erasmus scholarship and have spent a part of their training abroad. Often they perform their internship in a company abroad. The Business Department at Odisee also welcomes about 30 students from foreign partner colleges and universities every year. Odisee Bachelor students can also apply for master’s degree programmes at various universities abroad.