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TEAM NAME HERE

Who are our most important

customers?

What are their archetypes?

What Job do they want us to

get done for them?

What Key Activities do we

require?Manufacturing?

Software? Supply chain?

Which of our customer’s

problems are we helping to solve?

Which customer needs are we

satisfying

What are the Key Features of our

product that match customers problem/need?

Who are our Key Partners?

Who are our key suppliers?

What are we getting from them? Giving

them?

What are the most important costs inherent in our business model?

Fixed? Variable?How do we make money? What’s the

revenue model? Pricing tactics?

Through which Channels do our

Customer Segments want to be reached?

What Key Resources we

require?Financial,

physical, IP, HR?

Sketch out your hypotheses

1

3

4 2How will we

Get, Keep and Grow

Customers?

5

6 7

8

9

test

:Score Card: ( Hypothesis Summary)

Guess Guess Guess Guess Guess

GuessGuess

Guess Guess

:Service Journey V0.1:

Extras

Keep Track

Week n

Week 1

Week 2

Lessons Learned

Source Austin Kleon

Lessons Learned

Source Austin Kleon YC’s Startup Curve is a Good Reminder, too