400 Business Model Canvas

in 3 days

#BMGen @ Campus Party Recife 2012

Innovative actions with Business Model Canvas, a method developed by Alex

Osterwalder and Yves Pigneur, applied during the Campus Party Recife 2012.

A team composed with 16 local innovation agents, provided by Sebrae, has

interacted with “campuseiros” for three intensive days, helping all

entrepreneurs through an exercise of creating, analyzing, reviewing, discovering

and rethinking their business ideas using the Business Model Canvas.

This action has received a huge press coverage and

results achieved: more than 400 canvas!!!

#Startups Sebrae Immersion

The beginning of this case is when Maria Augusto Orofino and Marcelo

Pimenta did a workshop in Brasilia, improving the methodology to the group

of creative and digital economy in Sebrae.

After that, Maria Augusta Orofino trained about 60 “Local Innovation

Agents”, in Santa Catarina , who acted in Campus Party like facilitators.

In Campus Recife, our goal was to spread to all entrepreneurs the concepts

of business model based on Business Model Generation methodology. The

original goal was to create, in 3 days, more than 200 business canvas.

Testing the methodology, as a pilot on Campus Party Recife, so we could

expand the approach to Campus São Paulo in 2013.

And creating constant feedback cycle for continuous improvement.

The Challenge

Receive

future entrepreneur

Does he have a

business?

Does he want to have?

Does he knows

BMGen?

Register and terms

of use

Create the canvas and

take a picture

The Process

BMGen Canvas

For Sebrae:

As a pilot project, the action achieved

the goal as an experiment, as a

laboratory, where the team was able to

learn important things from the field and

consolidate suggestions for

improvements to be incorporated in

future editions.

The Results

For entrepreneurs:

Give focus and attention to aspects of the

business that had not yet been analyzed;

Dynamic tool, using post-its, allowing to

see the business in one page, with clarity

All of them willing to practice more and

go deeper into the methodology

Press Coverage 1

Jorn

al d

o C

om

mer

cio

, in

Rec

ife

Press Coverage 2

Glo

bo

.co

m

Press Coverage 3

Web

Exp

o F

oru

m

Press Coverage 4

Star

tup

i, at

ig.c

om

Press Coverage 5

I2 M

ob

ile S

olu

tio

ns

Press Coverage 6

http://jconline.ne10.uol.com.br/canal/tecnologia/noticia/2012/07/27/sebrae-ensina-a-desenvolver-modelo-de-negocios-na-campus-party-50669.php

http://g1.globo.com/pernambuco/campus-party-recife/2012/noticia/2012/07/campuseiros-saem-com-modelo-de-negocio-pronto-da-cp-recife.html

http://www.webexpoforum.com.br/26/07/2012/sebrae-demonstra-na-campus-party-modelo-de-negocio-para-economia-digital/

http://startups.ig.com.br/2012/sebrae-nacional-prioriza-startups-e-aproxima-se-de-aceleradoras/

http://www.i2mobile.com.br/pt/2012/07/30/sebrae-blackberry-e-i2-likeaboss-na-campus-party-recife-2012/

Press Coverage 7

Testimonials

"The Campuseiros bring many different ideas which are able to generate business“ Edivan Franz - Local Innovation Agents

Campus Party

Created in 1997, in Spain, Campus Party is the greatest event in the world

when people talk about innovation, science, culture and digital

entertainment, bringing together thousands of people to discuss the main

themes in each of these topics.

The Campus Party came to Brazil in 2008, to São Paulo and happened, for the

first time in Recife, between 26 - 30 July 2012, with 180 different activities

involving about 2000 participants.

SEBRAE

SEBRAE (Brazilian Service of Support for Micro and Small Enterprises) is

an autonomous social service that aims to assist the development of micro

and small enterprises, through partnerships with the private and public

sectors, stimulating the entrepreneurship in the country, promoting

training programs, encouraging associations, territorial development and

market access.

The Local Innovation Agents are professionals trained to work directly with

micro and small enterprises (MSEs), providing solutions the according to the

needs of each project.

With the target of one visit every two months, the agents interact with

entrepreneurs, providing information and tips on how the company can

innovate. The monitoring is done by at least one year and can be extended for

another year, if necessary.

This is a service subsidized by the Sebrae, to bring innovation management in

the company, with possible actions in products, processes, marketing and

organizational structure.

Local Innovation Agents

Keep in Touch

Marcio Brito – marcio.brito@sebrae.com.br

Marcelo Pimenta – menta@laboratorium.com.br

Support