business model canvas workshop for enterprise helsinki
TRANSCRIPT
Business Model Canvas WorkshopErik Pöntiskoski | March 3, 2015
Learning objectives• Enterprise Helsinki’s evening courses are for both acting
entrepreneurs and people just starting their business
• Workshop goals
• Update business know-how
• Introduce startup tools and way of working
• Initiate collaboration, get peer feedback on ideas, and expand professional networks
Workshop content• We all have ideas, but even the best
ones may fail at execution
• In business there is no instant recipe for success
• However, certain tools and action may make failure less costly
• The workshop covers the foundation of entrepreneurial thinking and doing
• You will also learn to apply these principles to turning your ideas into ventures.
“Successful startups are
the ones who have enough
money left over to try
their second idea.”
- Clayton Christensen
Agenda
1. Talk on entrepreneurial thinking and doing
2. Exercise on getting to know yourself and others
3. Workshop on creating the first version of a Business Model Canvas
My background
Entrepreneurial thinking and doing
Talk
The purpose of business is________________________________________________________________________ .
Prof. Peter Drucker
There are no facts inside your building, so get outside!
- Entrepreneur, investor and educator Steve Blank
Any big problem is a big opportunity. If there is no problem, there is no solution, and no
reason for a company to exist. No one will pay you to solve a problem that doesn’t exist.
- Entrepreneur & Investor Vinod Khosla
You’re doing something that doesn’t exist, hasn’t been done before, and
thus doesn’t make sense to everyone - Mårten Mickos, SVP @HP
Even artists must learn to love numbers
- Case Habbo Hotel
Get to know yourself and others
Exercise
How to become a pilot in the plane in your career and life
Principles of Effectuation
• Bird-in-the-Hand: Start with what and who you know
• Affordable loss: Instead of possible upside, consider how much you can lose to test the idea
• Crazy quilt: Always be pitching to find volunteers to help
• Lemonade: Experiment to eventually succeed
http://www.effectuation.org/
Prof. Saras Sarasvathy
Create something new by collaborating
with friends over joint
passions with continuous
experimentation using minimum
risk and investment
Present yourself in small groups1. What do I know?
• Consider work and study experience
2. Who do I know?
• In what businesses, industries or lifestyle segments are my first potential customers?
3. What are my life passions?
• What do I love doing?
Creating a Business Model Canvas
Workshop
The Business Model CanvasOsterwalder and Pigneur http://businessmodelgeneration.com/
http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf
Instructions for workshop• Work together in your small group to create a business model
canvas
• You may choose an existing idea, combine ideas, or create something new
• Create a first version of a BMC
• Prepare to present it to others
• Explain what would be your next steps to validate it
Pitching your idea• In one minute, what is your
• Title + tagline - What is the idea about in one sentence
• Problem - Take the customers perspective
• Solution - How do you aim to solve the problem
• Execution - Think of low cost and risk way to test the idea
• Call to action - What help do you need in validating the BMC
Tips for future BMC development• Be explicit about
• What is the customer problem you are solving?
• In one sentence, what is your solution to that problem?
• Considering your execution
• What is your unfair advantage in terms of i) uniqueness of your team, and ii) superiority over the competition
• What are they key metrics that give you insight to customer, business and market performance
Resources for business model development
• Canvanizer https://canvanizer.com/
• Business Model Fiddle https://bmfiddle.com/
• Business Model Canvas template on Google Drive https://drive.google.com/previewtemplate?id=102mOZQmMxs0CslmNsPZ5KCNQwAIh9rh4baYgT0VWNAA&ddrp=1#
• How to build a startup. The Lean LaunPad course by Steve Blank on Udacity https://www.udacity.com/course/ep245
Recap• Your failure is inevitable, accept it!
• However, with the right thinking and doing, so is your success. So believe it!
• Don’t be afraid to solve big problems. Only then will your customers notice you.
• Always be pitching. Tell everyone about your dreams and they will help.
• As soon as you have an idea, validate it. Find info online from forums and groups, get feedback and data from real customers.
• Work on what you know and love with friends. Experiment with minimum risk and investment. Enjoy doing a startup.
#PayItForward
Tel. +358 440 140 150 | Email: [email protected] | www.dodreams.com
Erik Pöntiskoski CEO, Dodreams & PhD Candidate, Aalto University