business model example series : issue 1
Post on 17-Oct-2014
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DESCRIPTION
In this series I provide a regular stream of explanations outlining innovative business modelsTRANSCRIPT
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Bus iness Mode l I nnova t ion Examples Se r ies : I ssue 1
Google Book Search
by the undercover business model guru Dr. Alex Osterwalder !
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October 7. 2004
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Google plans to scan 15 mio books until 2015 (= 4’500 mio pages) and make them searchable
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the inevitable happens…
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September 20. 2005
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the Authors Guild and the Association of American Publishers file a lawsuit against Google Book Search…
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BUT then comes…
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October 28. 2008
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readers will be able to search and read snippets from millions of out-of-print and copyrighted books on the internet with the option to buy
online access to them FT, 29.10.2008
“
”
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what is the BUSINESS MODEL
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OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
![Page 17: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/17.jpg)
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books! Web public in general!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
![Page 18: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/18.jpg)
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
US public libraries!
Web public in general!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
![Page 19: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/19.jpg)
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
US public libraries!
Web public in general!
US colleges!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
![Page 20: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/20.jpg)
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
Google search!
US public libraries!
Web public in general!
US colleges!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
![Page 21: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/21.jpg)
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
![Page 22: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/22.jpg)
OFFER
DISTRIBUTION CHANNELS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
automatized
profils!
CUSTOMER RELATIONSHIPS
![Page 23: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/23.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
free search (snippets)!
![Page 24: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/24.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
free search (snippets)!
![Page 25: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/25.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
PARTNER NETWORK
KEY ACTIVITIES
KEY RESOURCES
free search (snippets)!
![Page 26: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/26.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
web infra!
free search (snippets)!
![Page 27: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/27.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
book
database &
index!
web infra!
free search (snippets)!
![Page 28: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/28.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
book
database &
index! search engine!
web infra!
free search (snippets)!
![Page 29: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/29.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
free search (snippets)!
![Page 30: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/30.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
IT management!
free search (snippets)!
![Page 31: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/31.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
IT management!
scanning books!
free search (snippets)!
![Page 32: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/32.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
IT management!
scanning books!
copyright
management!
free search (snippets)!
![Page 33: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/33.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
Association
of American
Publishers!
IT management!
scanning books!
copyright
management!
free search (snippets)!
![Page 34: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/34.jpg)
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
Association
of American
Publishers!
Book Rights clearing house!
IT management!
scanning books!
copyright
management!
free search (snippets)!
![Page 35: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/35.jpg)
IT infra!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
Association
of American
Publishers!
Book Rights clearing house!
IT management!
scanning books!
copyright
management!
free search (snippets)!
![Page 36: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/36.jpg)
IT infra!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
IT staff!
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
Association
of American
Publishers!
Book Rights clearing house!
IT management!
scanning books!
copyright
management!
free search (snippets)!
![Page 37: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/37.jpg)
IT infra!
automatized
profils!
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS
KEY ACTIVITIES
search &
access mio.!of books!
affiliate websites?!
Google search!
US public libraries!
Web public in general!
US colleges!
ad revenues (probably)!
pay per
online view!
COST STRUCTURE
copyright
payments -
63% of fees!
IT staff!
KEY RESOURCES
PARTNER NETWORK
advertising engine!
book
database &
index! search engine!
web infra!
Association
of American
Publishers!
Book Rights clearing house!
IT management!
scanning books!
copyright
management!
free search (snippets)!
![Page 38: Business Model Example Series : Issue 1](https://reader034.vdocuments.net/reader034/viewer/2022051816/544187aeb1af9ffb4b8b474b/html5/thumbnails/38.jpg)
BUSINESS MODEL
INNOVATION
that’s
unprecedented access
to knowledge
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BUSINESS MODEL
INNOVATION
that’s
revival of out-of-print
knowledge
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BUSINESS MODEL
INNOVATION
that’s
industry transformation
& new revenue streams
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check out my blog for more: http://business-model-design.blogspot.com
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and don’t miss the…
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upcomingBusinessModelInnova3onBook