Hybrid Baby-Stroller

1) Hybrid Roller Stroller 2) Hybrid Stroller cum Bicycle

Augmented Product

Actual Product

Core Product

• 1 year warranty

• Buyback options

• After sale services

• Payment options

• Style, New generation stroller

• Quality Aluminium & Plastic with minimum Lead in it

• Safety, Fun, Colours, Fitness

• Multipurpose Baby Stroller

Customer Segments

An organization servesone or several Customer Segments.

1:

• Newly wed couples

• Double Income couples

• Tier-1, Tier-2 city class

• Fitness freak people

Value Propositions

It seeks to solve customer problems and satisfy customer needs with value propositions.

2:• Safety, Fun, Fitness

• Easy Transportation

•Multipurpose & Multiutility Car seat adaptor, Weather-proof canopy, Under seat Basket, Side bags, Shopping Basket

Channels

Value propositionsare delivered to customers through

communication,distribution, and sales Channels.

3:

Channel

• Online Portal for sales

• Online Baby-Care websites

Marketing

• Malls, Supermarket, Pharmaceutical stores, Maternity Hospitals, Baby-Care Stores

CustomerRelationships

Customer relationshipsare established andmaintained with eachCustomer Segment.

4:

On Sales

• Home Delivery of Products

• Cash-On-Delivery / Online Payment methods

• Total Demonstration of Product

After Sales

• 1 year warranty

• Buyback options

• Aftersales customer service support

• Accessories as per child requirement

Customer Segments

An organization servesone or several Customer Segments.

1: ValuePropositions

It seeks to solve customer problems and satisfy customer needs with value propositions.

2: Channels

Value propositionsare delivered to customers through communication,distribution, and sales Channels.

3: CustomerRelationships

Customer relationshipsare established andmaintained with eachCustomer Segment.

4:

Delivering Value

Key Resources

Key resources are the assets required to offer and deliver the previously described elements…

5: Physical Assets

• Ware House

•Delivery Van

•Computers

•Amazon cloud computing service

Human and Intellectual Assets

• Marketing and SalesTeam

•Logistics team

•Financial Analysts

•Product Designers

KeyActivities

…by performing a numberof Key Activities.

6: Import

• Import parts and accessories from China and Taiwan

• Assembling at our Indian units

Distribution

• Logistics between warehouses

• Delivery to the customers

• Promotional events at target locations

7:

Suppliers

•China and Taiwan manufacturers to supply the assembly parts

Support Services

•Malls, Supermarkets , Pharmacy Stores , Maternity hospitals , Baby care websites/Stores

•Web portal services

•Delivery Services

KeyPartnerships

…by performing a numberof Key Activities.

5:KeyResources

Key resources are the assets required to offer and deliver the previouslydescribed elements…

KeyActivities

…by performing a numberof Key Activities.

7:KeyPartnerships

Some activities are outsourced and someresources are acquiredoutside the enterprise.

Creating Value

6:

Revenue Streams Cost

Structure

Desirable market Possibility to bridge the

value gap Two different products

for two different segments of consumers

Cost Driven – Fixed & Variable costs

Value Driven Costs

PAYMENT METHODS

•Cash •Credit/Debit Cards

Capturing Value

Cost Structure

Operational

Import

Transport/

Delivery

Variable Costs

Service Maintenance

Salary Marketing

Advertisement

Demo Promotions

Partnership / Sub-Contracts

Miscellaneous

Fixed Costs

Warehouses

Web Maintenance

Licencing/Patent

Computers /

Equipment

Rev

enu

e St

ream

s

Core Product Sales

Accessories /

Unit Sales

Buyback / Reselling

Transaction/

Delivery Charges

Advertising Revenues

Group-08 Section-C Hybrid Baby Stroller Business Model