business model generation: business model canvas + design thinking
DESCRIPTION
A business model describes the rationale of how an organisation creates, delivers and captures value. This ppt runs you through basics of business model generation.TRANSCRIPT
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Business Model GenerationBusiness Model Canvas + Design Thinking
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The Mindset We NeedBeing a Designer
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What does my
customer need?
What different options
can I try?
What is the essence of
these ideas?
Let’s test this idea…
Damn, it doesn’t work.
Oh well!
Frank Gehry
Architect &
Designer
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Can You Be A Designer?
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The Business
Model Canvas
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WHAT IS A BUSINESS MODEL
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“A business model describes the
rationale of how an organisation creates,
delivers and captures value.”
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WHAT IS A CANVAS?
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THE BUSINESS MODEL CANVAS
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Customer Segments
Key Resources
Key Activities
Value Proposition
Customer Relationships
Channels
Revenue Streams
Cost Structure
Key Partnerships
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CUSTOMER SEGMENTSFor whom do we create value?
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For whom do we create value?
Daimler
Mass Market
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For whom do we create value?
Metro
Commuters
Advertisers
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VALUE PROPOSITIONWhat value do we create for our customer segments?
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What value do we create?
Daimler
Financial Services
Cars, trucks, etc
Mass Market
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What value do we create?
Metro
Free City-Wide Commuter
Paper
Commuters
AdvertisersAd Space in High
Circulation Free
Newspaper
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CHANNELSHow do we communicate with and reach our customers?
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How do wereach their customers
Daimler
Financial Services
Cars, trucks, etc
Mass Market
Dealers
Sales Force
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How do we reach their customers
Metro
Free city-wide commuter paper CommutersAdvertisersAd space in a high circulation newspaper
Ad Sales Force
Public Transport, Train Stations, Bus Stops
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CUSTOMER RELATIONSHIPSWhat is our relationship with each of our customers?
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What is our relationship with our customer
Financial Services
Mass Market
Mostly high-end brands
Cars, trucks, etc
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What is our relationship with our customer
Free city-wide commuter paper
CommutersAdvertisers
Ad space in a high circulation free paper
Acquisition
Retention
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REVENUE STREAMSWhat value are our customers willing to pay for?
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Revenue Streams
Revenue Structure
Pricing Structure
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What value do our customers
pay for?
Financial Services
Mass Market
Vehicle SalesVehicle
Financing
Cars, trucks, etc
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What value do our customers
pay for?
Free city-wide commuter paper
CommutersAdvertisers
Ad space in high circulation free paper
Fees for Ad Space in
Paper
Free Newspaper
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KEY RESOURCESWhat resources are required to deliver value?
KEY ACTIVITIESWhat activities are required to deliver value?
KEY PARTNERSWho helps us to deliver or create value?
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How are we able to deliver value?
Financial Services
Car Parts Manufacturers
Cars, trucks, etc
Vehicle Plants
Brands
Manufacturing
Intellectual Property
Design
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How are we able to deliver value?
Free city-wide commuter paperAd space in high circulation paper
Distribution Network and Logistics
BrandDistribution Agreements with Public Transport Networks
Write and Produce a Daily Paper
Distribution
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COST STRUCTURESWhat are the key costs to deliver value?
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Cost Structures
Cost-Driven
Value-Driven
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What are our
key costs to deliver value?
Car Part Manufacturers
Vehicle Plants
Brands
Manufacturing
Marketing & Sales Manufacturing
Intellectual Property
Design
Research & Development
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What are our
key costs to deliver value?
Distribution Agreements with Public Transport Networks.
Distribution Networks and Logistics
Brand
Write and Produce a Daily Paper
Content, Design & Print of a
Daily PaperDistribution
Distribution
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Mass Market
Dealers
Vehicle SalesVehicle Financing
Cars, trucks, etc
Financial Services
Manufacturing
Vehicle Plants
Brands
Marketing & Sales
Car Part Manufacturers
Sales Force
Manufacturing
Mostly High-End Brands
Intellectual Property
Design
Research & Development
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Advertisers
CommutersAd Sales
Force
Fees for Ad Space in Paper
Free Newspaper
Ad Space in High
Circulation Paper
Free City-Wide
Commuter Paper
Write & Produce a
Daily Paper
Distribution Network & Logistics
Brand
Content, Design & Print
of a Daily Paper
Distribution Agreements with Public Transport Networks
Public Transport, Train & Bus
Stations
Distribution
Acquisition
RetentionDistribution
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WORKING WITH THE CANVAS
Some Principles
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Think Business Model,
not product & market
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Simplicity, not complexity
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One Idea per Canvas
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Work Fast and Dirty
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Use
Post-It’s
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Use markers, not pens
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Pictures > Words
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Collective > Individual
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What you can do with a Canvas?Nearly everything!
– Split or merge models– Split your group– Add/remove post-its– Draw and visualize
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Web Users
Globally
People who want
to call phones
Mass Customised
Skype.com
Headset Partnerships
FreeSkypeout
pre-paid or subscription
Hardware Sales
Free internet
and video calls
Cheap calls to phones
(Skypeout)
Software Development
Software Developers
Software
Software Development
Complaint Management
Telco Partners
Payment Providers
Distribution Partners
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PRACTICE
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