Jyoti Mishra

Sulbha Handa

Vikram Dey

Food at your doorstep at moonlight times....

Company Profile Company Name: Moonlight Services Pvt .Ltd

Registered Office: 402, Hi-Tech Park , Sector 10, Vashi, Navi Mumbai-400703

CIN: LFOODSMH2015PTC123456

Service Tax No: APOPD7737CST001

Website: www.moonlightservices.com

Founders: Jyoti Mishra, Sulbha Handa and Vikram Dey

We Serve You @ : Mumbai Pune

Vashi Powai Hadapsar Magarpatta

ViMiCO

MissionCorporate objectivesVision

Vision : To be most approachable and holding good position in the market.

To expand our business into different verticals by 2020.Mission : To be customers’ first choice for midnight food services.

To win over the confidence of the customers’ in aspects of quality and hygienic food.

Corporate Objective : To be the leader in food delivery services.

PESTEL : Politic

al

Economi-cal

Social

Technical

Environm-ental

Legal

Porter’s 5 Force Model Threat of

New Entrants

Competition

Bargaining power of Buyers

Bargaining Power of Suppliers

Threat of Substitutes

Marketing StrategyDifferentiation: We are providing night delivery services (open from 11pm- 4am). Best in Hygiene and Quality. Segmentation:

•Middle to High income group.•Male and Female.•Middle age group.

Demographic

•Metro Cities.Geographic

•Preference of Hygienic and Quality food.

•Name itself create curiosity.

Psychographic

Marketing Strategy Targeting:

Night shift working professionals ( IT companies, Call centres etc). College students staying in hostels or PG. Positioning:

Flexibility of approach and payment. We will provide paper plates and spoons with every order. Freebies with every order.

FCB Grid:

High Involvement- Emotional

BCG Matrix:

Pricing Strategy:

Psychological Pricing Value Pricing

Promotions:

Online

Print

Others

Investment Plan: JSV.xlsx

Future Plan: Full time service.Business Expansion to other metro cities.Introducing other verticals .

Thank You