Business Models in Education Bootcamp

Developed by Education Entrepreneurs & Modified by Josh Murdock professorjosh.com

● Instructional Designer

● Adjunct Professor - EdTech & Social Networking

● Startup Weekend Orlando Co-Organizer

● EdTech Orlando Co-Organizer

Josh Murdock@professorjosh

A diverse global community improving education through entrepreneurship

Action-based programs to support education entrepreneurs throughout their journey

+Bootcamps

Online Resources

Startup Digest Education

Summits

EducationEntrepreneurs.co

Partners

Objectives

● Use the business model canvas to describe a business model

● Think innovatively about a traditional business model

● Explain strengths and weaknesses of some business models in education

Groups!

5 or Less Per Group

Agenda

● Welcome● Intro to the Business Model Canvas● Group Work on Canvas *● Challenges in Education● Some Trending Solutions● Guest Entrepreneur

Time is a precious thing...

Disclaimer

There’s No Substitute for a Great Product

Business Model Canvas

Business Model Canvas

Netflix (DVDs)

Convenience

No Late Fees

Suggestions

Large Library

Self-service / Automated

Netflix.com

Mailbox / DVD sleeves

USA Households

Film Buffs

Families

Mainstream Moviegoers

Monthly Subscriptions

Envelope Advertising

Facilities & Staff

Inventory Purchasing

Shipping & Postage

DVD Operations

Purchasing / Negotiation

Algorithm Development

Contracts

Suggestion Algorithm

DVD Inventory

Postal Service

Film / TV Studios

LinkedIn

Manage Professional

NetworkTargeted

Recruiting and Advertising

Authentication & User Data

Brand & Talent Metrics

Self-service / Automated

Website & Mobile App

Sales Team

Internet Users

Recruiters/ Employers

Job Seekers

Software Developers

Premium Subscriptions

Talent Search, Advertising

Web Hosting / Infrastructure

Marketing & Sales

Product Development

Web Product Development

Talent Services & Analytics

User Data

LinkedIn Platform / API

Data Centers

Search Engines

Marketing Professionals

Sales Leads

Account Management

Nespresso

Nespresso Machines

Nespresso Pods

Acquire & Lock-in

Nespresso Stores

Phone / Mail / Website

Households

Businesses

Subscription Sales Retail SalesProduction Marketing &

Branding

Distribution

Production

Marketing

Patents

Brand

Machine Manufacturers

Coffee Growers

Nespresso ClubDistribution

RetailersProduction Facilities

The “Traditional” University

The “Traditional” University

● Think of the university as a business

● Use Post-its to fill out canvas

● Use only one color Post-it

Please don’t write on the canvas!

10 Minutes

Share and Compare

Innovate & Adjust

● Pick a box as a team (10 sec)

● What changes are needed to

support your innovation?

● Use a different color Post-it

10 Minutes

Share Your Innovation

Volunteers?

1. What was your innovation?

2. What adjustments were needed?

Break!

5 Minutes

Challenges in Education

Business to Business (B2B)

Selling directly to institutions

B2B Challenges in Education

● A lot of support

● Custom needs

B2B Challenges in Education

● Getting your

product in the

hands of customers

● Overcoming

bureaucracy

B2B Challenges in Education

● Lots of $$

● Difficult to access

B2B Challenges in Education

Key Questions

● How will you bypass bureaucracy?

● How will you reach customers?

Solutions

Direct to Consumer (B2C)

Solutions

Direct to Consumer (B2C)

Advantages:● No Bureaucracy● Easier sale

Potential Pitfalls:● Smaller Market

Solutions: Freemium

● Subset of Free Features● Pay for premium

Dropbox

Solutions: Freemium

Free $ $$

Individuals Department, School

Institution, District

Solutions: Freemium

Advantages:● Less Bureaucracy● Users become

advocates● Flexibility● Demonstrate

Traction

Potential Pitfalls:● Balance between

free & premium● Time spent on

non-paying customers

Increase of Investment

Increase of Investment

Resource Sheet!

More info available:● Business Models● Investment● Canvases

bit.ly/edbusinessmodels

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EducationEntrepreneurs.Co

What is it?

Friday April 17 - Sunday, April 19

Register: bit.ly/SWValencia2015

Valencia Faculty, Staff, and Students

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