business models in future...
TRANSCRIPT
Business Models in Future InternetPAIK, Eun KyoungCentral R&D Lab. KT
Contents
• Internet as a Business Infrastructure• Business Paradigm Shift in Future
Internet• Future Internet Business Models and
Ecosystem• Conclusion
Internet as a Biz Infrastructure
Future Internet Approaches• Future Internet Technology is derived
by Commercial Market and Service/Business Models
Services and Network Model
Functional Reference architecture
Mobility Security QoS Migration……
“Building Block Approach for Architectures of Future Network” (Source: ISO/IEC JTC 1/SC 6)
Current Internet vs. Future Internet
Application Tech.
Internet Architecture
NetworkTech.
Technology-DrivenComputer Networking
Current Internet
Application Tech.
InternetArchitecture
NetworkTech.
Commercial Market-DrivenNetworked Computing
Future Internet
Interconnection Network
Internetworking Protocol (IP)
Transparency
Federation
Programmability
Virtualization
End to End NW of NWs
User-Centric
• Customized Service
Content-Centric• Fast, Easy,
and Exact Service
Hard Realtime• Social
Infrastructure Service
Context-Awareness• Intelligent
Service
What Future Internet Services Look Like?
Paradigm Shift
A single infrastructureprovides a single
service
A single infrastructure provides multiple
services
Source: J. Barroso (2006)
• Speed Gap Between Computers and Networks
Paradigm Shift Factors
• Growing Smart-Phone Market
Paradigm Shift Factors
(Source : Koda Research Consultancy, 2010/05)
2009 2010 2011 2012 2013 2014 2015
173 Mil236 Mil
350 Mil
380 Mil
456 Mil
533 Mil
619 Mil
Paradigm Shift• Service Resources are mixed & embedded inside
Networks– Reversing the role of Computers and Networks
Paradigm Shift Ossified Network Programmable Network
Physical Network
EducationServiceNetwork
BroadcastingServiceNetwork
BankingServiceNetwork
Virtual Networks
Clearinghouse
Network Resource Request
Creation & Control Policy
Future Internet provides Programmability with Virtualized network/computing/storage Resources
for Service Networking
Biz Models in Future Internet
Application
Infrastructure
Platform
PaaSSaaS
IaaS
Case of Biz ModelsOpen
PlatformsSmart-Work
Smart-Home
Internet of Things
Intelligent Buildings
Smart-TV
Smart-Cars
Case of Open Ecosystem• Future Internet as the solution for the tussles over the Internet Biz Models
– Technically guarantees proper economic incentives according to each contribution
Service DomainUser Domain
End User 1
Infrastructure Domain
…
End User 2
End User 3
ServiceProvider 1
Service Provider 2
Service Provider 3
…Network Provider 1 Network Provider 2
Network Domain
Computing Domain
Data Domain
Contents Provider
…
…
Storage Provider
Computing Service Provider 1
Computing Service Provider 2
Prog
ram
mab
le V
irtua
lizat
ion
Laye
r
Conclusion
Past• Non-
interference Business
Present• Competitive
Business
Future• New Paradigm
Business of Ecosystem
