business monthly - june 2011

INSIDE: Play, Shop, Dine Section | Building Business Relationships | City Updates | Corona Valley Business Archive

2 Read Business Monthly online at www.MyChamber.org June 2011

On the CoverSee more on our upcoming fundraiser,“The Race to Monte Carlo” on page 12.

Photos by Focal Instincts Phootgraphy

2011 Publications Committee Jason Kimes, Chairman

Linda Carlberg Jim Dorsey Bobby SpiegelPam Cunningham Stephanie Shapiro Casie Tryon

Publication StaffPublisher BrandLand MarketingAdvertising Sales Casie TryonPrinting/Mailing Advantage Mailing

Business Monthly is owned and published by the Greater Corona Valley Chamber of Commerce, which is solely responsible for its content. It is mailed monthly to all Chamber members and to all non-member Corona, Norco and Eastvale businesses. Total circulation: 9,000 copies. For information about advertising, call the Chamber at (951) 737-3350.

New in Town 19Allan Borgen’s Restaurant Review 21Legal Opinions 22Healthy Living 24New Chamber Members 25Calendar of Events 26Referrals 27Corona Business Archive 28

Feature StoriesPlay, Shop, Dine 10

Paradise for Golfers 11

The Race to Monte Carlo 2011 12

Fun in the Sun! 14

Hidden Valley Plaza 17

Local Dining with 20the Chamber Discount Card

Monthly ArticlesMessage from the Chairman 3City Updates 4Message from the President 5Legislative Update 6 Building Business Relationships 8Long-Time Chamber Member 16The Marketplace 18Anniversary Recognition 18

Table of Contents

Volume 11 | Number 4

June 2011

Page 11

Page 12

Page 14

Page 21Join us on FacebookFollow Us on Twitter

Great Local Deals!Get your card for just $25

www.ChamberDiscountCard.comor stop by the Chamber

The first person to phone us at (951) 737-3350 and tell uswhere “Elvis” (aka Chris Miller) is hidden in this issue willreceive $25 Chamber bucks, which can be used to pay up to 50% of any Chamber bill or event. Happy hunting!

INSIDE: Play, Shop, Dine Section | Building Business Relationships | City Updates | Corona Valley Business Archive

Find“Elvis!”

June 2011 Not a member? Subscribe to Business Monthly at www.MyChamber.org/subscribe 3

his month’s magazine highlights our signatureevent, the race to Monte Carlo. If you are notaware, this event solely funds the Greater CoronaValley Chamber’s Legislative Action Committee.

necessary for this committee to thrive and represent your voice in government issues withthe Greater Corona Valley.

Even though I represent you as our Chairmanthis year, I have been committed to serve on theLegislative Action Committee since its inception.For several years now, a group of our membersmeet monthly to review government issues onyour behalf to help create a positive and growth-worthy business atmosphere. I would encourageyou to attend one of our meetings on the firstFriday of the month at the Chamber. We havehelped several businesses within our region keeptheir doors open and to protect jobs from leaving the Greater Corona Valley area.

This Legislative Action Committee allows you theopportunity to get close to our local legislators.Assemblyman Jeff Miller and Senator BillEmmerson both have staff present at our monthly meetings, giving us the most up-to-dateinformation from Sacramento. Both of these gentlemen are major advocates for the Chamberand are for businesses that particularly focusaround the Greater Corona Valley region. We, asa Chamber, are fortunate that we have govern-ment officials like them in our corner fighting for what is right for our local economy.

Over the past several years, the Race to MonteCarlo has evolved to be one of the premier eventswithin the Greater Corona Valley. Each year thecommittee takes this fun filled evening to greaterheights. The evening is filled with deliciouscuisines from our many restaurants, music,dancing, casino-style gaming and silent and liveauctions. Please don’t forget to put this year’sevent on your calendar for Friday, July 22, 2011at Eagle Glen Golf Club.

I would like to personally thank the followingpeople for their commitment to this year’s event.It wouldn’t be possible without the countlesshours Mark Neely and his event team put in tomake this a memorable evening to come. Also toTherese Marquez for her time in coordinatingthe many wonderful auction items that will beavailable to bid on and to Eugene Montanez forhis time and dedication to bring in our manysponsors that will be underwriting the event this year.

Remember the Legislative Action Committee ishere for you and your business. So come out tosupport your Chamber and Legislative ActionCommittee at this year’s Race to Monte Carlo.

MESSAGE FROM THE CHAIRMAN

Chris Miller

Support Your LAC While Having Fun

T With prior feedback from our membership, YOU – as one of our members – have found thiscommittee to be a vital part of your membership.So your support of our race to Monte Carlo is


City UpdatesEastvale UpdateEastvale's Planning Department is currently working on several important projects aimed at improvingthe community's economic development climate:• The selection of a consulting firm to

prepare the City's first General Plan is currently under way, with a goal of providing a recommendation to the City Council in June. The creation of an Eastvale General Plan is a very important step in the City's development, since it will allow the City to establish its key goals and policies. The new General Plan will include an Economic Development chapter to guide the City's efforts to attract new, high-quality development and maintain a sound financial footing.

• Planning staff is also working on updating the City's Zoning Code, aimed in large part at making the City's planning process easier to navigate for residents,developers, and businesses.

• Work is under way on the creation of a new logo and city seal for Eastvale.The new logo and seal are part of an overall strategy to establish a unique identity for Eastvale that will ultimately be used in the City's marketing efforts.

Planning is also working on a variety of development projects, including a proposedmedical office building on Limonite south ofthe Eastvale Gateway shopping center, a newindustrial park/office/retail development alongthe I-15 freeway north of Bellegrave Avenue,and several proposed residential tracts.The City recently approved a new, $10-millioncommunity center that will become an important amenity and further enhanceEastvale's desirability as a place to live andraise a family.

themed shopping. Many visitors seek outequestrian-oriented businesses, such asCowgirl Boutique (343 Sixth St.,[951] 739-0343) for Western souvenirs,clothing and jewelry; while Norco RanchOutfitters (969 Sixth St., [951] 735-4130,www.shopnro.com) and Dally-Up (605 SixthSt., [951] 808-1250), are independently operated tack shops filled with cowboy boots,hats and other accessories. On HamnerAvenue, Front Porch (1701 Hamner Ave.,[951] 398-8085, www.frontporch1.com) offers a wide selection of unique pottery andfull range of garden supplies.

Norco boasts abundant dining opportunities.Sixth Street is noted for cowboy cafés like Pat’s Kitchen (1217 Sixth St.,[951] 371-9022), whose home-style comfortfood is a favorite of local horsemen,while Rodeo Burgers (940 Sixth St.,[951] 737-3285) provides quality fast-food.Options on Hamner Avenue include homeyPolly’s Bakery Café (1799 Hamner Ave.,[951] 520-0223, www.pollyspies.com),featuring all-American classics and legendarypies; and Café Rustic (2395 Hamner Ave.,[951] 736-0932), serving a diverse menu in a family-friendly environment. Baja Fish Tacos (2335 Hamner Ave., [951] 808-9007,www.bajafishtacos.net) serves Mexican specialties, while Black Horse Tavern & Grill(1825 Hamner Ave., [951] 278-2771,www.blackhorsetavernnorco.com) specializes in steaks, chili and burgers in alively pub setting.

Those who enjoy riding golf carts more than horses can hit the links at Hidden ValleyGolf Club (10 Clubhouse Dr., Norco,[951] 737-1010, www.hiddenvalleygolf.com),nestled in the hills above Norco. With its natural vegetation and rugged outcropping ofboulders, it’s one of the most challengingcourses in Southern California, rivaling some of the best in Palm Springs. Its Villa AmalfiRistorante is a favorite for intimate dinners,banquets and weddings.

Even during these difficult economic times,Eastvale's development climate remains strong.

For further information contact Eric Norris,Planning Director, [email protected] (530) 574-4875.

Norco UpdateWith its charming Western character,the City of Norco—also known as“Horsetown USA”—has emerged as a popular destination for folks lookingfor a unique day-trip or weekend getaway. Offering an authentic Western flavor just 50 miles from downtown Los Angeles, Norco is rapidly becoming discovered.

Norco has a rich history as a tourist destination. In 1929, the debut of the LakeNorconian Club put the sleepy community onthe map. The ultra-luxe resort became popularwith Hollywood celebrities and was also a popular shooting location for major motion pictures. Over the years, Horsetown USA hasbeen a magnet for equestrian-oriented visitors,attracting passionate horse people as well asjust occasional riders. For spectators, the City’sGeorge Ingall’s Equestrian Events Center(www.norco.ca.us) hosts major-league rodeos.

When it opens next year, SilverlakesEquestrian & Sports Park(www.silverlakespark.com) will rank amongSouthern California’s premier attractions,accommodating regional, national and international equestrian and field sport (e.g. soccer, lacrosse) competitions on a 122-acre site at the northern gateway to Norco.Silverlakes is destined to do for Norco what the Lake Norconian Club did for the City almost a century ago!

The City’s equestrian lifestyle and tourist tradenaturally supports a wide array of Western-

June 4th is Great Taste: Corona, where you can sample some of Corona’s finest Restaurants.Call (951) 737-3350 for tickets.

Each issue we will feature updates submitted from the cities we serve

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ore competencies are crucial in developingand expanding our service to our membership.Representing the Interest of Business withGovernment as well as Sustaining a Strong Local Economy are two areas that we continue to enhance. In an effort to better serve our business community, the Greater Corona ValleyChamber of Commerce will begin doing BusinessWalks – visiting businesses throughout the communities we serve. Friday, June 3 is slatedfor our first “walk.” On a monthly basis (the firstFriday) volunteers will gather at the Chamber’soffices and partner up with a “buddy” for a twohour session.

Developed by the Metro Chamber in Sacramento,“our chamber is seeking to bring a listening earfrom our business communities” states Chairmanof the Board, Chris Miller. “I invite and encourage anyone who would like to help, come meet us at the Chamber at either 9:30AMor 1:30PM.”

There will be two sessions – a morning and anafternoon. Each session will be given a section of businesses to visit. Our goal is simple: we want to visit each business, let them know we are here to help them (with legislative matters and local issues). We will ask a few questions, and if warranted, respond back tothem in a timely manner.

“Our staff is excited to participate in this venture,as they want to meet many of the voices who callin over the phone or email the Chamber. Each ofthem is looking forward to heading up a team.”

We anticipate the outcome of these walks willopen more communications between the municipalities we serve and the business community. If you are interested in assisting,contact us at the Chamber at 951-737-3350.

Another competency deals with networking andbusiness referrals. The two areas that shine inthis arena are: CN$ (Chamber Networking $olutions) and GMCV (Good Morning CoronaValley) networking meetings. Each Thursday at11:30 a.m., a group of networkers arrive at apreselected Chamber memberrestaurant toexchange leads, referrals and network. Earlierthis year, I attended one at Miguel’s Restaurantand most recently one at Kabob Hutt. Comparingleads generated by this group from last year tothis year: $52,000 in leads (2010) and$106,000+ (2011). Also, the last Thursday ofeach month we meet at Eagle Glen Golf Club forour Good Morning Corona Valley networkingbreakfast. If you are in sales and want to moveyour product, these are two examples of eventsyou may want to attend.

As business increases in our region, we are prepared to hear, “I’m too busy to attend a meeting (event or social etc).” We love hearingthis, as it solidifies our purpose as a Chamber.Attendance at meetings, events, socials etc. is not a requirement for membership – in fact mypersonal goal would be to have every member so focused on what they do best (manufacturingtheir product; selling their product; providing their unique service or product, etc.)that their schedule is too consumed by appointments and business development. Then members realize the importance of supporting the Chamber by being a member, toenable our organization to Represent the Interestof Business with Government. While you are busywith your bottom line, we are working with thevarious elected officials and governmental agencies to ensure business friendly legislationand oppose job killer bills. Dedicated to improving the working limitations in CA, our Chamber is constantly on the forefront ofissues and working with elected officials. The first two days of June, a delegation fromCorona will be in Sacramento on behalf of the business community.

As we enter into summer, there are manyopportunities for business to grow – and if youare interested in having fun, let me suggest youconsider being involved with our Race to MonteCarlo on July 22. This fun filled adult evening will begin with a VIP reception at 5:30pm; gaming (black jack, roulette and craps); various exquisite food stations; live and silentauctions and dancing with entertainment galore.Log on to www.MyChamber.org to secure your tickets. Proceeds from this Signature Event provide the funding for many member benefits and business enhancements through our Legislative Action outreach.

MESSAGE FROM THE PRESIDENT

Bobby Spiegel

Chamber to Hit the StreetC

Not a member? Subscribe to Business Monthly at www.MyChamber.org/subscribe 5

Coming In July:

Our Health andWellness Issue!To Advertise,Contact Casie at (951) 737-3350

Proud to be an Executive Partnerwith the

Greater Corona Valley Chamber of Commerce


he Greater Corona Valley Chamber ofCommerce is leading an effort to support SB 378(Dutton) which would allow employers (optional for those with 5 or fewer employees)to establish an alternative workweek schedulethat allows an employee to work up to 10 hoursa day, 40 hours a week.

“Last year, we served an important role as one ofthe lead chambers of commerce in California tohelp seal the deal on workplace flexibility foremployees and employers,” stated CynthiaSchneider, Chair of the Greater Corona ValleyChamber’s Legislative Action Committee.“Although we lost the fight to pass this reform in2010, we are pleased that Senator Bob Duttonhas reintroduced the proposal in 2011 and wewill fight even harder to pass it this time as thebasic tenet of the bill ‘flexibility’ is critical tosmall business,” continued Schneider.

The increased diversity and complexity withinour workforce – combined with intensifyingglobal competition in a 24/7 marketplace – have raised unprecedented organizational andsocietal challenges that impact both employersand employees.

The reality of today’s economy is that a majorityof workers are struggling to succeed in theworkplace while also fulfilling serious personalresponsibilities – be it caring for a sick child orparent, obtaining advanced training in order tomove up, attending religious services, or evenseeing a doctor to address a health crisis.

SB 378 would permit employers and theiremployees to voluntarily enter into a revocablewritten agreement setting forth an alternativeworkweek schedule that allows an employee towork up to 10 hours a day, 40 hours a week,without the payment of overtime wages, with therequirement to pay a prescribed rate of overtimepay for excess hours and days.

“As the law stands today, individual employees donot have the right to seek and arrange individualflexible schedules with their employers,” stated Chris Miller, Chairman of the GreaterCorona Valley Chamber board of directors. “SB 378 will provide individual workers muchneeded flexibility to permit four-day workweeksfor workers desiring to find a balance betweenwork and personal lives. Passing SB 378 is oneof the top priorities of the Chamber in 2011,”continued Miller.

Log on to www.CoronaAdvocacy.bizfor more information.

Currently, employees must approve by a secretballot election with at least 2/3 of the affectedemployees in a readily identifiable work unit required for adoption of an alternative workweek schedule.

Existing law also requires the employer to payovertime compensation to employees who workmore than their regularly scheduled hours under the alternative workweek and to make reasonable accommodations to find a workschedule that does not exceed 8 hours per dayfor employees who were eligible to vote in the election but are unable to work the alternativeworkweek hours.

LEGISLATIVE UPDATE

Chamber Working Hard To Pass Workplace FlexibilityT

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he Greater Corona Valley Chamber ofCommerce opposes SB 653, a statewide proposalwhich would dramatically expand the taxingpowers of local governments and open the floodgates to new taxes and higher taxesthroughout the state.

SB 653 lifts the decades of old restrictions thatprohibited counties and local school districtsfrom proposing local personal income taxes,local corporate taxes, local non-uniform salesand use taxes and more. Further, while SB 653lists specific taxes that may now be proposed,it also says that the new taxing authority is “notlimited to” the taxes specifically mentioned.

“The Legislature needs to focus on polices thatwill create jobs, not create more taxes,” statedCynthia Schneider, Chair of the Greater CoronaValley Chamber’s Legislative Action Committee.“SB 653 is bad for our local economy because itwill allow local governments to run wild withnew and higher taxes. The bill contains virtuallyno limits on the taxes that can be proposed and

will potentially lead to chaos as taxpayers andbusinesses try to figure out the policies of eachcounty,” continued Schneider.

In addition, by exploiting a loophole, tax propo-nents are attempting to enact these new andhigher taxes with a simple majority vote ratherthan the two-thirds vote currently required forspecial taxes. Counties are placing a general tax on the ballot for majority vote approval while promising in a companion measure on thesame ballot that the money would be used forcertain things.

SB 653 would also open the floodgates for a hostof different taxes and different rates dependingon the locality. Trying to cope with higher anddifferent types of taxes at every local jurisdictionwould only serve to further drive business andeconomic activity out of California. We need tobe increasing jobs, not killing them.

Log on to www.CoronaAdvocacy.bizfor more information.

T

LEGISLATIVE UPDATE

Chamber Opposes Proposal Allowing Local Tax Increases


Far right: Corona Mayor Pro Tem Eugene Montanez withHarbhajan and Paul Dhaliwal (owners of SinghProduce Cash ‘N Carry).Offering a wide variety offresh produce and groceries, visit them at 944W. 6th St. #106 Corona,92882 or call (951) 659-7100.


building business relationships

Luna Modern Mexican Kitchen islocated at 980 Montecito Dr.; Corona,92879 – call them at (951) 735-8888.Owners Francisco and Linda Perez arecontinually welcoming guests to theirrestaurant. Modern style Mexican dishesand unique specials are offered. Luna hasa full bar – pictured far left: bartendersGeoff Provonost and Kevin Leach.

Left: Welcoming clients ofall ages, the “crew” atBrag-A-Bout Hair Saloncan assist your every(hair) need. Pictured are:Theresa, Danielle, Amber,Christina, Nicole, Amanda,Kim, Shari and Gigi. Visit them at 511 N. MainSt., Ste. 106 Corona, 92880or call for an appointment(951) 272-4247.

Right: The Greater Corona Valley Chamber Chairman of the Board, Chris Millerproudly presents the sponsor certificate to Karin Roberts (Habitat for HumanityExecutive Director) and Robin Hought of Wells Fargo (who paid the sponsorshipfee for Habitat). Habitat for Humanity is working on homes and can use volunteers as well as product – contact them by calling (951) 787-6754 or emailKarin at [email protected]

Join us for our next Good Morning Corona on June 30th at Eagle Glen GolfClub, sponsored by Eagle Glen Golf Club. Call the Chamber at (951) 737-3350or visit us online at www.CoronaChamber.org to register today!

Left: AffordableHealth CareSolutions ownerJoel Sabas (holding goldplated sheers)

with Chamber Board member Dean Seif. Located at 1655 E. 6th St. A-4C-108; Corona, 92879; call them at(951) 279-3103 or email [email protected].

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building business relationshipsLeft and below: The Greater Corona Valley Chamber was proud to have their ownStephanie Shapiro be the Adult Honoree at the 2011 Arthritis Walk. Arthritis affects

almost everyone and this one event raised over$175,000 – a special thank you to Wal-Martwho competed among their Inland Empirestores – as well, we acknowledge and thank all of you who supported Stephanie in this fund raising effort. If you would like to stillcontribute, please contact us at the Chamber!

Left: The Greater Corona Valley Chamber of Commerce Chamber Chairman Chris Miller addresses the attendees at the organization’s regional businessEconomic Forecast. This chamber represents the interests of the regional business community at all levels of government. Each year, the Chamber determines its top three strategic initiatives. In 2011, the Chamber is focusing

on healthcare reform impacts; local, state and federal government regulations and reform; and, business attraction and retention.

Regional business leaders attended the Chamber’sannual I-15 Economic Forecast on April 21 andengaged on many issues impacting the local econo-my. One of the discussions focused on the Chamber’sthree strategic initiatives. The action-oriented strategic initiatives discussion empowered the localbusinesses in attendance to better understand theissues impacting their ability to create jobs.

Another panel was made up of Mayors from all three communities: Mayor Stan Skipworth (Corona), Mayor Berwin Hanna (Norco) and Mayor Adam Rush (Eastvale) concluded the day’s forecast.

Corona Valley Leaders Ignite Businesses on Chamber Priorities:Healthcare, Reforming Government, Local Economy

Left: The keynote luncheon speaker, Brad Kemp of BeaconEconomics, provided anupbeat, realistic andinformative outlook forthe summit.

Log on to www.CoronaAdvocacy.biz for more information on the Chamber’sefforts representing the interests of businesses at all levels of government.

Photos submitted by the Arthritis Foundation



Play! Shop! Dine!Summer 2011 is a fantastic time to experience Corona, Norco andEastvale. The entire Corona Valleyoffers a wide range of activities: golf, tennis, zip-lining, horsebackriding, indoor kart racing and somuch more. What are you waitingfor? Get out and play!

More on Pages 11-16

Everyone loves shopping and we have the best of the best to make your experience fun and exciting.Visit Hidden Valley Plaza, EastvaleGateway, Equestrian Vintage in Norco, and many more fine shopping centers and retail stores to find the perfect gift or outfit.

More on Pages 17-19

Fine dining, casual dining or something in-between, you can find every kind of cuisine in the Corona Valley. Choose fromMexican, Persian, B.B.Q., American,Indian, Chinese, Sushi and anythingelse your heart desires. You will experience it all here. Bon Appetite!

More on Pages 20-21

Champions Club at the Retreat, is a Nicklaus Design golf courselocated at the base of the Cleveland National Forest, created to provideplayers with a truly unique golfing experience.

• 25,000-square-foot Clubhouse is the centerpiece of member activities,with a full calendar of dining, children & family programs, and manyother amenities

• Men's and ladies' locker rooms open onto luxurious private lounges with distinctive furnishings and plasma-screen televisions. Full cardio,strength-training and flexibility equipment is available to members, and a

25-meter pool. The adjacent outdoor fireplace is the perfect place to relax on acool evening.

In addition to the members-only areas above,everyone is welcome to enjoy the diningroom and bar with fireplaces, or the expansive patio.

The 6,765-yard golf course takes full advantage of its naturally beautiful location at the base of the Cleveland National Forest.Elevation changes provide an array of distinctive hole layouts with panoramic viewsof the forest and surrounding valley.Golfers will feel secluded on the course,surrounded by the rolling hills and localwildlife.

Wide, undulating fairways lead to multi-tieredgreens to make every round a unique golfexperience. It's a golf course you can playagain and again without any two rounds feeling alike.

Cresta Verde Golf Club was originallyfounded in 1927 as Parkridge Country Clubby Randolph Scott, one of Hollywood’s greatest and most popular western stars.Actors such as Lucille Ball, Desi Arnaz,Burt Lancaster and Clark Gable were knownto frequent the course. Celebrating their 80thAnniversary in 2007, Cresta Verde GolfCourse is listed as one of America ’s 500 oldest courses.

This par-70 course has its share of challeng-ing holes from moderate elevation changesto its 6,065 yard length from the back tees.The course rating is 69.0 and the slope rating stands at 123.

Their golf club is designed for every playerwith six relatively easy holes, six fun holes,and six holes that are world class tough!

(continued on page 23)

June 2011

The Greater Corona Valley Chamber ofCommerce is proud to have an array of golf courses in its membership. Each one is beautiful and unique, and a great choicefor golfing, events, and breathtaking views. Each are highlighted alphabetically in this article:


Play!Paradisefor Golfers Champions Club at the Retreat

Cresta Verde Golf Club

Photos provided by golf courses


The Greater Corona Valley Chamberof Commerce is excited about ourannual “The Race to Monte Carlo,”Friday, July 22. Once again this

event will take place at the ever popularEagle Glen Golf Club. With last year’s transformation, “Club Eagle Glen” turned outto be the “party place of the year!” We willfeature a relaxed environment of casino-stylegaming, silent and live auctions, purchaseopportunities for our now-famous opportunitykeys, a variety of gourmet food, Club EagleGlen dancing and some new, not-to-be-missed surprises.

The Race to Monte Carlo is the most important signature fundraiser for theChamber. Our Chamber members continuallyneed resources—from Legislative ActionOutreach to business seminars and training.

One service, of the greatest importance tolocal businesses (the #1 request for assistance from our members), is the

Your support of The Race to Monte Carlo isan integral part of the Legislative ActionCommittee’s (LAC) success. In return for yoursupport, the LAC works tirelessly all year tomonitor local, state and federal legislationthat would impact your business. The LAC communicates with elected officials and hold them personally accountable fortheir positions on business-friendly bills.Their current action items include:

• Support for SR-91 corridor Improvement Project loan from US Department of Transportation

• Increase regional support for high speed train along the I-15 corridor

• Oppose Federal Mandatory “How-To Unionize Guide”

• Oppose elimination of redevelopmentagencies and enterprise zones during State budget reform

• Health Care reform

Legislative Action Outreach. We have createda committee of 24 local business leaders with a diversity in businesses, backgroundsand functions. It serves as a “watchdog”committee whose mission is to maintain afavorable business climate in Corona, Norco,Eastvale, the county and the state. Legislativeaction supports pro-business legislation andlobbies against business-killer bills thatwould have a negative impact on local business owners—and this committee is100% dependent upon funding through proceeds from The Race to Monte Carlo.These volunteers meet monthly to reviewpending legislation, followed by appropriateoutreach that includes letter writing campaigns to State, County and local governments. Our Legislative Outreach hasbeen extremely successful in realizing theirobjectives. Since its inception, it has acted on dozens of pieces of proposed legislation—vital and indispensable to the Corona Valleybusiness community.

Play!

2011The Race to

Monte Carlo

The Race toMonte Carlo

Mark your calendar forFriday, July 22 at EagleGlen Golf Club, located at1800 Eagle Glen Pkwy.Thank you in advance foryour continued support inour efforts to ensure a vitalbusiness climate throughoutthe Greater Corona Valleyarea.

Tickets can be purchased online atwww.mychamber.org.

T

June 2011

The Race to Monte Carlo theme is based onthe Corona Road Race of 1913 (featured inthe Corona Valley Business Archive on page28) that was held on Grand Boulevard—thefirst of three international automobile races.Over 100,000 race fans attended (Corona’spopulation was only 4,000), and special trainstransported fans from Los Angeles, San Diegoand San Francisco. Drivers included BarneyOldfield, Terrible Teddy Tetzlaff, Earl Cooperand Ralph De Palma. Cooper won $8,250,second only to the purse at the IndianapolisMotor Speedway. The infamous Fatty

Arbuckle filmed part of the race and laterincluded it in a movie.

So please be sure to support the Chamberand, by extension, Corona, Norco andEastvale’s business future by purchasing yourtickets early to this truly wonderful event.Early bird tickets are $95 per person and$160 per couple through July 1. BeginningJuly 2, tickets will be $125 per person and$220 per couple. You can save $5 per ticketwhen you use your Chamber Discount Card.Sponsorships are still available and auction

donations will be much appreciated. Yourdecision to donate an auction item and attendthe 2011 Race to Monte Carlo is a win-windecision for you, your business and all businesses in the Corona Valley. We can’t doit without you! Please mark you calendarsand contact the Chamber early.

Contact the Chamber at(951) 737-3350 for more information.Tickets can be purchased online atwww.mychamber.org.


Play!Photos by Focal Instincts Photography

Now – September 30, 10AM-7PMRimpau Ave. / Taber Rd., Corona 92881

Thursdays, 6:30PM-9PM2780 Cabot Dr., Corona 92883Bring own chairs/blanketsJune 2: E.T. The Extra TerrestrialJune 9: Despicable MeJune 16: The Sound of MusicJune 23: Shrek Forever AfterJune 30: Diary of a Wimpy Kid 2:

Rodrick Rules

June 4, 9:30AMCorona Municipal Airport

1900 Aviation Dr., Corona 92880$50 to register

June 4, 8AM-3PM510 W. Foothill Pkwy., Corona 92882

June 4 – August 6, 1PM-4PMTuesdays, Thursdays, Saturdays 3900 Acacia Ave., Norco 92860

Family Movie Nights

Corona Heritage Park Antiques Faire

The Plunge! 2011 Aquatics Season

Mach 1 Mud Run

June 4, 5-8PM1250 Corona Pointe Ct., Corona 92879$20/$5 (kids) presale; $25/$8 day of eventCome out and enjoy food and beveragesfrom over 20 local eateries, all benefitingthe Corona Fire Safety Foundation and theCorona Police Community Partnership.

June 11-12, 9AM (24 hours)Santana Park

598 Santana Way, Corona 92882Come out and celebrate cancer survivorsas money is raised for the American CancerSociety. There are over 80 teams alreadysigned up, so it’s sure to be a huge event!

2780 Cabot Dr., Corona 92883June 11, 6PM: Corona Symphony

Jazz EnsembleJune 16-25: Juried Art Show

Fridays, 6:30PM-8:30PMPikes Peak Park

97 Sixth St., Norco 92860June 17: Eagles Tribute (Heartache Tonight)July 1: George Strait Tribute (Western Express)July 15: U2 Tribute (Zoo2)July 29: Beach Boys Tribute (Woodie &

The Longboards)August 12: Beatles Tribute (Rubber Souls)

10AM: Main Street Corona Parade4PM-10PM: Santana Park Festival

& Fireworks Show598 Santana Way, Corona 92882Games, food, live entertainment,tribute to the military


Play! Fun in the Sun!

Annual Great Taste

Relay for Life

3rd Annual Concerts in the Park

Summer Arts at Dos Lagos

People enjoying summer events at Dos Lagos

Citrus Splash Zone

4th of July 2011

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Thursdays, 7PM-9PMCity Hall South Lawn 400 S. Vicentia Ave., Corona 92882Food and beverage available for purchase;

bring own chairs.July 14: NeOn NaTiOn (80’s music)July 21: Southbound (70’s)July 28: TMK All-Stars (60’s)August 4: Ronny and the Classics (50’s-90’s)

Saturdays, 7-9PM2780 Cabot Dr., Corona 92883July 16: The Stars of Beatle Mania

(Beatles Tribute)July 23: The Bon Jovi Experience

(Bon Jovi Tribute)July 30: INXS-ive (INXS Tribute)August 6: Surfin’ Safari (Beach Boys Tribute)

Friday, July 22, 6PMEagle Glen Golf Club

1800 Eagle Glen Pkwy., Corona 92883Food, Casino-style gaming, live and silent auctions, opportunity keys,concert and more!$95 per person/$160 per couple if

purchased by July 1$5 per ticket saved with Chamber

Discount Card


The Greater Corona Valley is the home to

many great summer events. While more events

are being added all the time, a few are

highlighted on these pages.

Concerts on the Green

Rockin’ at Dos Lagos

The Race to Monte Carlo Casino Night

August 26-28Ingalls Park

3737 Crestview Dr., Norco 928609 and Older $15; 8 and under Free!

More information about the above events can be found on the city websites, www.discovercorona.com,www.eastvalecity.org,www.ci.norco.ca.us andwww.mychamber.org.

Other great summer activities includedance lessons, amusement and entertain-ment parks, water parks, city recreationactivities, concerts, theater, and more! Inaddition to the city websites, businesses ofall categories can be found in the GreaterCorona Valley Chamber member directoryonline at www.mychamber.org.

Play!

27th Annual Norco Mounted Posse PRCA Rodeo

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Free!

Free!

OFFER EXPIRES JUNE 30, 2011


In business since 1860 and Greater CoronaValley Chamber of Commerce members since1977, Glen Ivy Hot Springs Spa has been a staple of the Corona community, and the InlandEmpire as a whole, for over a century. With theirsuccesses, they’ve expanded into Brea andValencia, ensuring that the brand reaches all of Southern California.

So what is so specialabout Glen Ivy? In addition to thenumerous massage,facial, spa packagesand specials, Glen Ivyis home to Club Mud,The Grotto, Under theOaks, Mineral Baths,Saline Pools andMassage Village, to name a few. Set on12 acres and nestledaway in the Santa Anamountains away fromnoise, there are natural, healing hot springs for all to enjoy.

Gourmet, made-to-order cuisine can be found at Café Solé, and their Solé Terrace Spa is asecluded rooftop spa with mountain views andprivate cabanas for reservation. Whether yousimply enter the spa and take advantage of thepools and relaxing atmosphere or make it apampering extravaganza, there’s something for everyone.

It’s their way of thanking and giving back tothose who have given so much.

For more information, or to take advantage of all that Glen Ivy has to offer, you can find themonline at www.glenivy.com, on Twitter andFacebook, and through their blog. Open daily,Glen Ivy is located at 25000 Glen Ivy Rd. inCorona and can be reached at (888) GLENIVY.

Photos courtesy of Glen Ivy Hot Springs.

For those who are able to sneak away, Glen Ivyoffers Club 1860, a 12-month membership withexclusive benefits. Daily activities and exerciseprograms also abound, as well as various workshops and weekend retreats, all of whichare open to the public.

The next retreatfalls right in theheart of the summer, July 29-31, for a weekendof yoga, writing andart meditation. Time will be spentlistening to thevoice within,through enlightenedmovement and creative inquiry.The retreat centerboasts beautifulaccommodations, dining facilities andguest halls, and is

the ultimate getaway for relaxation and renewalof mind, body and spirit.

At Glen Ivy, it’s not just about pampering though.It’s about the people and creating memories. It’s about spa care as self care, and it’s about thecommunity. They offer 15% off regular admissionto residents of Corona, city employees of Corona,Brea or Santa Clarita, senior citizens (55+), firefighters, nurses, teachers, military and police.

LONG-TIME CHAMBER MEMBER

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Glen Ivy Hot Springs

A perfect getaway that's close to home,Corona residents receive 15% off spaadmission to Glen Ivy Hot Springs when they show valid ID at check-in.

Above: Glen Ivy's therapeutic red clay mud bath "Club Mud" is popular with guests for its skin-softening benefits and muddy, good fun.

Glen Ivy Hot Springs in Corona (Temescal Canyon Rd. off I-15) has 12 acres of lush landscaping and botanic gardens.

When asked,” What kind of Business isGlen Ivy?”…it’s not Spa, Massage orRelaxation; we’re in the people businessand look forward to welcoming guestseveryday as the Hot Springs has for 151Years and for countless generations ofNative Americans before that.

-Jim Root, CEO /President of Glen Ivy


Since Ross Mollard became president and CEO of Hidden Valley Plaza fiveyears ago, he has put a heavy focus on servicing the residential communityin ways that add to the quality of life. “The Corona/Norco area has a strongcommunity spirit and we are proud to be part of that spirit,” said Ross.“We plan our mix of retailers around our anchors, Kohl’s and Stater Bros,and choose smaller retailers who complement rather than compete withexisting shops.” Ross also thinks it’s beneficial to have other shoppingareas in close proximity because “together we provide a wide variety ofgoods and services that meet the everyday needs of most families, frombasics to boutiques. In South Corona, for instance, Kohl’s and Target are inthe same shopping center and they complement and play off each other.”

At Hidden Valley Plaza, Ross is pleased to have an excellent mix of restaurants—each of which has its own appeal to different tastes andbudgets—such as Shogun Kitchen, Subway, Hot Dog Shoppe, Chick-fil-A,and Fro-Yo Land. In addition to Kohl’s and Stater Bros, tenants at the Plazainclude Bank of America, Quiksilver, hair salons, restaurants and professional offices. It’s this thoughtful mix that has made Hidden ValleyPlaza attractive to shoppers. What Ross would like in the future is “more family-oriented evening restaurants.” He also would have no problem putting a pet shop next to Stater Bros, or a massage/spa to complementthe hair salons. A kids’ or babies’ specialty shop would be a good addition,since Quiksilver already offers highly popular snow, surf and skate lines forteens and adults. “Whatever adds convenience to people’s lives and workswell with our current tenant roster would be welcome at the Plaza,”he concluded.

Ross, a former real estate attorney, has many years experience as aninvestor and real estate developer in both Orange and Riverside Counties.He observed that “Corona and Norco have done well compared to the restof Riverside County because they built out significantly in advance of thehousing failure. The city has great schools, excellent sports programs,and first class police and fire departments.” The point is well taken,since statistics show that the average income within a mile of these shopping areas averages approximately $80,000. In addition, there are

over 260,000 people in a 5-mile radius and Corona has the highestincome demographics in Riverside County.

The community spirit is very much in evidence at the shopping center, where retailers are often shining examples of community commitment, involved in charitable works and fundraisers. In May,Riverside County paramedics and emergency medical technicians supported The Hot Dog Shoppe to help raise money for Santa Cruz paramedic Bryan Stow, the 43-year-old father of two who was severelyinjured after a Dodgers game.

Hidden Valley Plaza is located at 490-570 Hidden Valley Pkwy., Corona,next to the I-15, and it’s estimated that over 300,000 cars per day see the Plaza from the I-15. For further leasing information, contact MorganMcEvoy, Vice President of Retail Services for Colliers International,at (213) 532-3259, or email him at [email protected].

Shop!

Photos furnished by Hidden Valley Plaza

Hidden Valley Plaza byHollie Davies


The Marketplace is your place to connect with other Corona Valley Customers and Businesses.Visit here each month to find special offers, too!

| sp

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|The Marketplace

96 YEAR MEMBERSouthern California Edison Company

40 YEAR MEMBERGlen Eden Sun Club

34 YEAR MEMBERCitizens Business Bank

33 YEAR MEMBERSunshine Landscape & Maintenance, Inc.

32 YEAR MEMBERSMartin Associates BrokerageMcDonald's #4869 – Lincoln

21 YEAR MEMBERNew Dimensions Escrow

16-20 YEAR MEMBERA S J Industrial Hose & Fittings

AVT, Inc.CEO Business BrokerageCorona CagesCosmedx ScienceDental Ventures of America, Inc.Focal Instincts, LLCHabitat for Humanity, RiversideHoliday Inn Express & Suites – CoronaInspire Life Skills Training, Inc.Instant ImprintsKeller Williams - Donna RichardsLabor ReadyMCS - Melinda's Computer ServicesParty SolutionsPet ChaletPrevent Child Abuse - Riverside CountyPro Line DoorRegan PavingThe Unforgettables FoundationVantage Vehicle InternationalWells Fargo Bank, N.A.

11-15 YEAR MEMBERSCorona Life Services, Pregnancy Help CenterHonda Cars of CoronaLake Elsinore StormLaw Offices of Brad HusenPrimerica Financial Services – Zeller

6-10 YEAR MEMBERSAmerican CleanersArbonne International – BudiselicC P I PropertiesCorona Elks Lodge #2045D F I - DiGerolamo Family InsuranceEibach Springs, Inc.Faith Fellowship Bible ChurchGanahl LumberHanson AggregatesPaul Davis Restoration of the Inland Empire

1-5 YEAR MEMBERSActionCOACH

Anniversary Recognition

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Now your business can reach thousands each month for just $100! Call Casie at theChamber at (951) 737-3350 to learn more.


Summer’s here—time for some grillin’ andchillin’ in the yard, by the pool, on the lawn,or in the kitchen. All you need is the rightequipment, and we don’t mean a rusty,grease-laden firetrap hidden away on thepatio. If you’re looking forward to months ofbarbeques and outdoor parties, you’ll beamazed at how easy it is to upgrade to newproducts that can turn novices into backyardstars and make barbeques a sizzling success.

The experts at Barbeques Galore (BG), in Corona, have it all covered – every conceivable product to make grilling fun and safe all year round. The company, which is thenation’s largest specialtyretailer of grills and outdoorliving products, has soldmore than 1 million grills tobackyard chefs for the past30 years. State of the artproducts include gas grills,charcoal grills, electric grills,smokers, and a new infraredsystem for eco-friendly cooking. For customers whowant the ultimate grillingexperience, BG’s designerswill customize interior andoutdoor islands to enhanceany space and decor.

Julia Connell, marketing director, explainedthe company’s concept of customer service:“We don’t want to simply sell a grill, we wantto make sure you go home with the bestequipment for your custom needs, based onhow many people you usually cook for, whattype of facilities you have, what types of foodsyou enjoy. We take time to explain all the features of a particular grill to make sure it’sthe right one for each customer.”

To promote the pleasures of outdoor cooking,BG offers delicious recipes and entertainingtips created by BG’s Executive Chef, Richard B.Schmitt; help on everything from cocktails todesserts, as well as timesaving techniques and

tools. Some wonderful recipes can be foundon the BG website, such as All-American Ribs(three styles); Crispy Skin Salmon On GrilledLeek and Soybean Ragout; Smoked Turkey;and a variety of chicken and buffalo wingrecipes from different regions of the U.S.Recipes include gourmet touches, if desired,using herbs and seasonal ingredients to bringout the best flavor of whatever you fancy, meat

BarbequesGaloreby Hollie Davies

NEW IN TOWN

or vegetarian. Julia said the company will beexpanding its website recipes and barbequetips on a regular basis.

Many of BG’s customers entertain regularly and the company takes pridein offering everything a host needs tomake an outdoor party successful: from tools and cookware to cleanersand covers, gas fireplace logs, outdoorheaters, and a huge selection of sauces,rubs, spices and gourmet treats. Its lineof accessories reads like a wish list ofgreat gift ideas.

Julia added that the Greater CoronaValley Chamber “has been very supportive, especially at the grand opening ribbon cutting ceremony inApril. The Chamber is a fantasticresource for introductions and helpingto promote new business.”

Barbeques Galore is located at 2620 TuscanySt., Corona. Phone: (951) 549-0307. The company website, www.bbqgalore.com,offers comprehensive product informationwith photos, recipes, class schedules, videodemonstrations, and sizzling summer specials.

Photos by Jim Dorsey Photography

Store Director Danielle Blehm and Associate Christie Matsen show off a few of the portable grilloptions available at their store.

Shop!


The Greater Corona Valley is home to adelicious and eclectic array of food choices.

The following restaurants have paired with theChamber to bring you amazing everyday dealswhen you dine locally using the Chamber Discount Card. This great new program allowseveryone the luxury of dining out even duringtough economic times, and new restaurants arebeing added daily! Call the Chamber at (951) 737-3350 or visit www.MyChamber.org to get your discount card today!

Backwoods BBQ Steakhouse & Catering10% OFF Catering!

Bob's Big BoyBreakfast Special!

Buffalo Wild Wings CoronaBuy 1 Get 1 FREE!

Carl's JrBuy 1 Get 1 FREE!

Chronic Tacos Cantina Sports Grill10% OFF!Circle City Coffee Roasters

Free Small Pastry With Purchase Of Any Latte of Any Size!Coco's Bakery Restaurant

15% OFF!Cowboy Surfer Grill Inc.

10% OFF!Cowgirl Cafe II

Buy 1 Get 1 FREE!Creative Custom Cheesecakes10% OFF!

Crusty's PizzaBuy 1 Get 1 FREE!

Eagle Glen Golf Club20% OFF!

Eduardo's Mexican RestaurantBuy 1 Get 1 1/2 OFF!

El Borrego MexicanBuy One Entree Get Second Entree For $1.99!

Farmer Boy's RestaurantBuy 1 Get 1 FREE!

Golden China RestaurantBuy 1 Dinner Get 1 1/2 OFF!

Goodfellas Cafe10% OFF!

Hacienda EstradaBuy 1 Get 1 FREE!

Hacienda Guadalajara10% OFF $50!

Hometown Buffet$6.99 Dinner!

Hong Kong RestaurantBuy 1 Get 1 FREE!

Inka WasiBuy One Get One1/2 Off!

J Sushi & Grill, Inc.50% OFF Every Roll!

Jimmy's DinerBuy 1 Get 1 FREE!

King BuffetBuy 1 Entree Get 2nd 1/2 OFF!

Koi Sushi & Roll20% OFF!

Lamppost PizzaBuy 1 Get 1 For $3.99 At Equal Or Lesser Value!

Reyna's TacosBuy 1 Get 1 FREE!

Sakura BuffetSix Great Offers! Monday - Saturday Discounts!

Shogun Teppan Steak & Sushi$10.00 OFF Your Dining Bill Of $50.00 Or More!

Spice It UpBuy 1 Get 1 FREE!

Windy Plum Farms Personal Chef Services20% Off Four To Eight Courses!

Wingstop RestaurantFree Wings!

Zendejas Mexican RestaurantBuy 1 Get 1 1/2 OFF*restrictions may apply, verify with vendor.

Luna Modern Mexican Kitchen Buy 1 Get 1 1/2 OFF!

Magic WokBuy 1 Get 1 FREE!

Marcello's PizzaBuy 1 Get 1 FREE!

Mi Tortilla Mexican Grill10% OFF Your Entire Bill!

Millcreek BBQ & SteaksSteak Special!

My Granny's SecretBuy 1 Get 1 FREE!

Niko Niko Sushi50% OFF!

Oggi's Pizza and Brewing Co.Buy 1 Get 1 FREE!

Radcliffe's Royal Ribs15% OFF!

Dine!

Great Local Deals!Get your card for just $25

www.ChamberDiscountCard.comor stop by the Chamber

Restaurant ReviewLuna Modern Mexican Kitchen

Visit FeedMe411.com for a video preview of some of thebest restaurants in the Inland Valley. You can reach Allan atwww.fFeedMe411.com or call him at (909) 910-3463.Allan is the host of the Let’s Dine Out Food, Travel &Entertainment radio show that airs on News Talk 590,KTIE every Saturday afternoon from 3 pm to 5 pm.

An exciting new restaurant opened up (in the site once occupied by Blackwood American Grill) and folks, you are going to absolutelylove this place. Luna Modern Mexican Kitchen is a lovely restaurantthat has largely kept the beautiful décor intact, just adding some gorgeous bright colored paintings that give Luna a classy yet upscalecasual ambiance.

As nice as the interior is, the menu will excite all your culinary sensesand you will finally get to taste exciting regional Mexican dishes artfully plated with flair and lots of incredible layers of flavors.

There are many delightful appetizers to choose from, but you can’t gowrong with Chef’s Reuben’s Sampler Platter ($13.95) consisting of twodelicious and tender baby back pork ribs basted with a sweet stickyBBQ sauce, four small cut up chicken-stuffed fried corn taquitos, agrilled quesadilla with Mexican Cheese and salsa, two excellent largetriangle-shaped deep fried empanadas with short rib and chorizo,Oaxaca cheese and dried fruit, fresh guacamole and rich zesty roastedtomato sauce. All of the items were very tasty and a great start towhat started out to be a most memorable dinner.

As for the entrees, wow! The choices are many. For my first flight of dishes, I thought I would try two of my favorites; the Carnitas deLechon Pibil, a dish popular in the Yucatan region of Mexico, and thePollo en Mole Poblano, a glorious dish originated in the city of Puebla.The Carnitas were cooked and steamed in banana leaves in a marvelous sauce with overtones of cinnamon and ancho chilies.Fried plantain rice, frijoles de la olla, pico de gallo, guacamole, and adelicious zesty smoked chile de arbol salsa with warm tortillas complimented the carnitas very well.

A good mole should be rich and have layers of complex flavors.This rendition of mole was not only stunning, I wanted to bathe myself

in it. The roasted free range chicken breast was smothered in this wonderful sauce and topped with bits of candied dried apricots alongwith a crispy yucca hitlacoche cake, and fried plantain arroz blancorice. Both dishes were a steal at $12.95 and the presentation ofthe dishes were absolutely beautiful.

As great as the food was so far, the best was yet to come.Executive Chef Reuben Galvez is a very creative and talentedchef with lots of great kitchen experiences, as shown in nextthree dishes. Let’s see, first there was the Salmon Zarandeado($14.95), a grilled salmon filet that was first marinated in atamarind and chili soy sauce, seared until the exterior was crispwhile the meat was moist and flakey and then topped with asweet tangy fresh pineapple-mango salsa along with assortedfresh vegetables and white rice. Next came the breathtakingSteak Adobado ($17.85), shown above, featuring grilled slices of tender flat iron steak that were first rubbed with New Mexico redchile seasonings before being grilled, served with luscious chorizohash potatoes with crunchy celery root and Indian corn, finished with atremendous poblano ancho chile cinnamon emulsion sauce. These twodishes were both gastronomically and visually dazzling!

If you enjoy seafood, you really should get the Camarones Con Fideos($14.95), large pan seared Mexican white succulent shrimp grilled on askewer with a fantastic garlic tomato basil pesto salsa with angel hairpasta and fresh vegetables and the Pepita Crusta Tilapia served overfried plantain rice, fresh vegetables and a delicate creamy red currymango sauce. This delicious dish was only $13.95.

In closing, Luna Modern Mexican Kitchen is an outstanding restaurantthat you will be hearing a lot from in the coming months. Under thewatchful eyes of owner Francisco Perez and his son Cisco, I know thisrestaurant will be one of your favorites once you have eaten here.Oh yes, their Sunday brunch is very good, as is their large array of specialty Tequila and mixed drinks. Welcome to Corona!

Luna Modern Mexican Kitchen980 Montecito Drive / Corona, 92879(951) 735-8888 • www.Lunammk.comHours: Monday-Friday 11:30AM to 10PM

Saturday 5PM to 11PMSunday 10AM to 10PM

Price Range: Lunch $8.95 to $13.95Dinner $10.50 to $21.95

Mexican Cuisine

Allan Borgen’s

Above: Luna Modern Mexican Kitchen celebrated their Grand Opening on April 13, 2011

Above left to right: Cisco Perez, Chef RubenGalvez and owner Francisco Perez

Above: Steak Adobado, flat iron steakwith chorizo hash potatoes and poblanoancho chile cinnamon sauce

Photos courtesy of Allan Borgen

Luna Modern Mexican KitchenBuy One Entree,

Get 50% Off the Second Entree

EXCLUSIVE OFFER with Chamber Discount Card

980 Montecito Dr. • 951-735-8888

Dine!



here are times when a business owner wants to get out of business. With the recent down economy many people have either left, or want to leave,their current businesses. But getting out is not so easy, especially when there is a mountain of debt the business has accumulated over time.

A more positive aspect of business succession is when an owner simply wants topass on the business to her children and grandchildren. Deciding on the bestway to exit a business can have important and long-lasting ramifications for thesoon-to-be ex-business owner.

Here are a few options to consider when you reach quitting time:

Scenario Number 1: Business owner has too much debt and wants to dissolve his business (and his debt). Dissolving a business in Californiais relatively easy, but dissolving debt is not. For example, if your business isformed as a corporation, limited liability company, limited partnership, or anyother type of entity, you can dissolve that entity with the Secretary of State’s office with a few simple forms. But there’s a catch, and it’s a BIG catch: once acorporation is dissolved, the debts and liabilities of the corporation must pass tosomeone else. The dissolution forms require you to name a person who willpersonally take on the debt and liabilities of the corporation after it is dissolved.This is a huge problem because you likely formed the corporation in the firstplace to limit yourself from the debts and liabilities of the corporation. So whytake those debts and liabilities on personally now?

All too often I have clients come into my office and tell me that they dissolvedtheir business and so the debt is no longer a concern. Not so. In fact, if a business is dissolved without resolving the debt issues, then you just made matters worse because debts that may have been limited just to the entity beforeare now on your own personal balance sheet after dissolution.

The correct approach is to resolve debt issues before dissolving the businessentity. Resolution could take many forms – from negotiating the debt to a smaller amount so it can be paid, to filing for bankruptcy protection for theentity so the debt is discharged either in whole or inpart prior to dissolution. Either way, the debt mustbe dealt with first. Never dissolve a business entitythat has debts and liabilities.

What about debts that the business owner guaranteed personally? That may require a personal bankruptcy to resolve. The point is to look at youroptions before dissolving anything.

Scenario Number 2: Business owner wants totransfer business to family member to avoidcreditors. Let’s be clear right up front: this neverworks. Transferring the ownership and managementof a business entity to a family member in order toavoid a creditor is fraud, plain and simple (calledFraudulent Transfers under the law). And courtsgenerally disfavor this type of tactic because it justcauses a huge mess.

Plus, transferring a business means giving up control, so the business owner is no longer callingthe shots from a legal view. This means that once thebusiness ownership and management is transferredto someone else, you are powerless from stoppingthem from taking actions you may not like.

It is far better to simply deal with creditors head on.It may seem painful, but it’s the only way to resolvethe problem. And the worst that can happen is abankruptcy filing. Bankruptcy is there for a reason,to help people who need help with creditors.

Scenario Number 3: Business owner wants to sell a business. There aremany ways in which to sell a business to a new owner. A sale is a great way topass a business on to the next generation without having to worry about gift taximplications (because it’s not a gift, it’s a sale). My advice to every businessbuyer: pay as little up front and push as much of the purchase price into monthly payments as possible. My advice to every business seller: receive asmuch of the purchase price as possible up front and don’t allow any paymentson the purchase price, if possible (unless you want to spread payments overtime for tax purposes).

Simply put, sellers want their money (all their money) up front when selling,and buyers want to pay as little as possible up front. And there are safeguardsthat can be built into sales contracts to ensure the business either continues as it has in the past or the purchase price must be adjusted to account for the change.

The one thing to remember in selling a business is to have all the terms agreedto clearly articulated in a written sales contract. If there is a down payment withthe remaining purchase price being paid over time, then determine how thosepayments will be made, when they will be made, and what will happen whenthey are not made. You will want to have some mechanism built in so that if payments are not made, the business can be obtained without going to Court.The best way to secure payment is with security. Security is a legal term that generally refers to being able to take something of value from the buyer withouthaving to go to court first.

Scenario Number 4: Business owner wants to gift business to a familymember. Gifting a business to a child or grandchild can be a bit tricky, but notimpossible. Many people gift an interest in their business to children when theyadd them to the ownership percentage. If I add my son to my corporation as a 10% shareholder, I have just made a gift to him of 10% of my company value.Unless my son actually pays me for that interest, the transfer of 10% to him is a gift.

LEGAL OPINIONSGiving Up Is Hard To Do:How Business Owners Can Exit A Business At Quitting Timeby Keith Davidson

T

June 2011

Dos Lagos GolfCourse is one of the keyanchor properties of the534-acre Dos Lagosmixed-use developmentand open for public play.The 18-hole champi-onship course, designedby Matthew E. Dye of thefamed Dye family, is apar-70 playing to 6,544 yards with four sets of tees. With a park-like feel, the courseprovides a challenging, yet enjoyable round of golf for all skill levels, featuring dramaticviews of the Cleveland National Forest, an oasis of restored waterways, wetlands androlling hillside habitat.

Dos Lagos combines diversity within holes to create a complete and satisfying golfexperience. The staff at Dos Lagos are at your service and always willing to help.

Eagle Glen GolfClub has become oneof the finest courses inSouthern California.The golf course isknown for its dramaticviews, while providinga stern test to allgolfers, from the beginner up to thetouring professional.

With elevation changes up to 400 feet and some of the most challenging greens to putt in Southern California. Designed by world renowned architect Gary Roger Baird,the course winds through the Cleveland National Forest and parts of the Eagle GlenCommunity. The course has 5 sets of tees and ranges in yardage from 4,998 yards upto 6,894 yards.

Newly remodeled and updated, Eagle Glen boasts one of the Inland Empire’s most luxurious and spacious ballrooms, complete with breathtaking views of the golf coursefrom its full view windows, excellent for groups from 20 to 400.

• The Grille at Eagle Glen is available for individual meals and features a full bar andadditional amenities, including incredible views of the golf course and the ClevelandNational Forest. Seating is also availableon the veranda.

• The practice facility is over 300 yards longwith 7 practice green targets and is triple-tiered. A separate practice green withchipping area is nearby. Several lessonpackages and clinic options are available.

Green River Golf Club is set in abeautiful canyon conveniently locatednext to the 91 Freeway in Corona.Their Golf Club offers one 18-holecourse, The Veranda Banquet Center,golf shop, a full course practice facitityincluding a putting green, chippinggreen, & grass driving range.

• Green River’s golf shop offers a largeinventory of the latest equipment andapparel. On-site PGA Certified Titleist/Cobra club-fitting specialist can recom-mend an ideal set of clubs for you.

The Veranda at Green River is aWedding and Special Event Facilitywith breathtaking views of the nearbySanta Ana Mountain Range. The grandbanquet room is spacious and can beset for as many as 600 or small as 50.

Green River also has a Men’s, SeniorMen’s, and Women’s Club.

Visit the Chamber website for moreinformation about our memberswww.mychamber.org.

When making a gift of a business interest, you are required to havethat interest appraised for gift tax purposes. Also, if the interest gifted is greater than $13,000, then you also have an obligation toreport that gift to the IRS (using Form 709). Fortunately, for 2011and 2012, each person is allowed to gift up to $5,000,000 duringtheir lifetime without having to pay gift tax. So unless your businessis highly valued, a gift of a business interest comes with a reportingrequirement, but no real gift tax consequences. For that reason,now is good time to consider making a gift of part or all of yourbusiness to the next generation.

Of course, when you make a gift, you must give up control of whatever is gifted. That means you will give up control of the entirebusiness if you choose to gift it to a child or grandchild. But youcan still be involved in the business, and even be an employee ofthe business. You just won’t be an owner and you won’t call theshots any more.

Adding a child or grandchild could also change the income taxconsequences of your business, depending on the type of entity you have. Be sure to check with a tax professional before makingany gift of a business interest. And remember that the addition ofanyone as a shareholder, member, partner, or owner of any type isa gift unless that person pays you full value for the interest.

These are just a few examples of the way in which you can exit yourbusiness when quitting time arrives. Make sure you know youravailable options and never obligate yourself for your business’debts and liabilities if you can avoid doing so. If done correctly,exiting a business can be a pleasant experience.

Keith Davidson is a partner at Albertson & Davidson,LLP. He can be reached at (951) 686-5296 [email protected].

It is always advisable to consult with qualified legal counselabout your own particular situation, in that these matterscan vary substantially in degree and nature.


Dos Lagos Golf Course

Eagle Glen Golf Club

Green River Golf Club

Paradise for Golfers(continued from page 11)


n March 2, 2011, the U.S. Senate held a special committee onAging entitled “Justice for All: Ending Elder Abuse, Neglect andFinancial Exploitation.” Famed actor and entertainer Mickey Rooneystirred the room with an emotional account of his own experience asthe victim of senior abuse.

“Over the course of time, my daily life became unbearable,”Rooney said. “I was stripped of the ability to make even the most basic decisions.” He dubbed his poor treatment “emotional blackmail.”

Representatives from national organizations, government agencies and medical professionals followed Rooney’s testimony with their own.The prevalence and seriousness of elder abuse was on the table,and the committee began legislation proactive of abuse prevention andquality enhancement. While the Senate approaches this serious issueon a national level, it is my privilege to encourage abuse prevention inindividual households.

Depending on the source, the number of elders abused in this countryranges from 1- 3 million. One fact is certain: abused seniors are grossly under-represented. While there is no excuse for any form ofabuse, there are ways to prevent it from occurring. Should any senioror family member grow concerned about abuse, I strongly encouragethem to seek professional or community assistance. Respite exists inmany forms and is known to improve the welfare, not only of theaffected senior, but for the family caregiver. When a knowledgeable,professional care source enters the home, a family caregiver can get the time they need to rest and fulfill other responsibilities. Also onthe family’s side is the opportunity to receive courtesy care calls by telephone.

One concerning violation is passive abuse from family members.In all reality, life becomes hectic for adult children who cannot checkon their elderly loved one as much as theywould like. However, when visits becomefew and far between is when passive abuseoccurs. It takes form when family caregiverslack the knowledge and skill needed to givetheir loved one the care they truly need.As ironic as it seems, by not seeking someform of help, these people are ignoring their care responsibilities. Familycaregivers may also vent anger and frustration to their elder family member asthey succumb to stress and pressure.

There are several ways to ascertain the security and well-being of a senior. Theseinclude obvious indicators of abuse such asbruising and other evidence of physicalharm, signs of malnourishment, bed sores,poor living conditions and missing personalbelongings. The list continues to emotionalfactors such as changes in personality,anxiety and evasiveness. Professional caregivers are trained to report any abusethat they witness or suspect.

For families struggling to provide care for anelderly loved one, I have outlined open

communication, quality checks and ongoing education as three practices that can make all the difference.

Open communication – Talk with your loved one. Ask them if there isanything that they need, or that would make them more comfortable.Address their concerns. If their care requirements are outside of yourabilities, consult a medical professional or a senior care advisor.

Quality Checks – Regularly check the residence of the senior for safety hazards and any incomplete household maintenance. Make sureyour loved one is clean and as healthy as possible.

Ongoing education – Learn about any conditions your loved one mayhave. Keep tabs on how the world impacts their lives. In essence, seethe world from their eyes; this will help you to be a better caregiver.

In Mickey Rooney’s words to the Senate, “You all have the right to control your life and be happy.” Even as old age settles in, daily lifeshould be a positive experience. As we exercise respect and compassion toward ourselves, our family and our senior citizens,we will all see the positive upturn of family life.

Kenneth Kuck is the Owner and President of Synergy HomeCare,a non-medical home care company. He can be reached at (951) 280-9808 or [email protected]

Elder Abuse:Preventing the Downward Spiralby Kenneth Kuck

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HealthyLiving

June 2011

Non-ProfitHope Recovery Center, Inc.9036 Pulsar Ct., Ste. H, Corona, CA 92883Shawn Kelly (951) 694-2942www.hoperecoverycenterinc.org

PlumbingPlumbing Innovations2545 Heritage Dr., Corona, CA 92882Kristine Hunter (951) 227-5599www.plumbinginnovations.net

Promotional ProductsAmerican Printing & Promotions14054 Vernal Springs Ct., Eastvale, CA 92880Linda Mellin (951) 279-0601www.printingandpromos.com

RestaurantFireside Bar & Grill1180 El Camino Ave., Ste. 116, Corona, CA 92879Bill Webb (951) 737-1100

Food Connection1750 Hamner Ave., Norco, CA 92860Teri Vasquez (951) 520-0418

Radcliffe's Royal Ribs304 N. Main St., Corona, CA 92880Dave Radcliffe (951) 549-8819

Rumi's Restaurant Fine Persian Cuisine718 N. Main St., Ste. 102, Corona, CA 92880Bashir Hassanzadi (951) 898-5400

Sanchez Tacos430 River Rd., Ste. D, Corona, CA 92880Tania Sanchez (951) 371-5401

The Hotdog Shoppe510 Hidden Valley Pkwy., Corona, CA 92879Justin Reed (951) 898-8702

The Original Graziano's Pizza Restaurant333 Magnolia Ave., Corona, CA 92879Jerry Plascencia (951) 734-8500

Retail – MerchandiseBarbeques Galore2620 Tuscany St., Corona, CA 92881Mike Brenner (951) 549-0307www.bbqgalore.com

SecurityGlobal Systems Security & Sound357 Sheridan Ave., Ste. 114, Corona, CA 92882Carrie Winn (800) 505-5075

New Chamber MembersAcupunctureAll Wellness Now720 Magnolia Ave., Ste. B3, Corona, CA 92879Zhang Xie (951) 371-8888www.allwellnessnow.com

Cellular Phone Equipment / ServiceMetro PCS Authorized Dealer Corona488 N. Main St., Ste. C5, Corona, CA 92880David Wong (951) 737-5987

Consultant – Business Inland Empire Small Business

Development Center201-A N. E St., Ste. 105 San Bernardino, CA 92401Jennifer Hoff (909) 888-9011www.iesmallbusiness.com

Consultant – ManagementSeminars By Jackie7056 Archibald Ave., Ste. 102-236Eastvale, CA 92880Jacqueline Stokes (213) 283-5836

Contractor – ElectricalKeil Electric732 Allen Dr., Corona, CA 92879Andy Keil (714) 681-8860www.KeilElectric.com

DentistSoft Touch Dental Care1411 S. Rimpau Ave., Ste. 106Corona, CA 92879Stephanie Orona (951) 280-0322www.softtouchdds.com

GrocerySingh Produce Cash 'N Carry944 W. 6th St., Ste. 106, Corona, CA 92882Jatinder Singh (951) 659-7100www.singhgrocers.com

LegalWalker Trial Lawyers, LLP11801 Pierce St., 2nd Flr., Riverside, CA 92505Barry Walker (951) 667-5792www.walkertriallawyers.com

Manfucturers – TobaccoFusion Tobacco, Inc.2641 S. Maple St., Ste. H, Corona, CA 92882Emad Abdallah (888) 503-8746www.fusiontobacco.com

Mortgage ServicesWJ Bradley Mortgage Capital1250 Corona Pointe Ct., Ste. 109Corona, CA 92879Bunker Rayner (951) 643-7073www.wjbradley.com


26 Read Business Monthly online at www.MyChamber.org

Calendar of EventsEvents listed are open to the public. Call contact person before the eventto verify time and place. Some events are free, while others are not.For a complete listing of community events, call the Chamber at (951) 737-3350, or go to www.MyChamber.org for the latest updates.

June 2011

June 2, 9, 16, 23, 30 9AM-12PMJuly 7, 14, 21, 28S.C.O.R.E. BUSINESS COUNSELINGCost: FreeLocation: Greater Corona Valley Chamber,904 E. Sixth St.Contact: Greater Corona Valley Chamber

(951) 737-3350 for appointment

June 2, 9, 16, 23, 30 11:30AM-1PMCHAMBER NETWORKING $OLUTIONSCost: $15 with RSVPLocation: Luna Modern Mexican Kitchen,980 Montecito Dr.Contact: Greater Corona Valley Chamber

(951) 737-3350

June 2, 9, 16, 23, 30 6:30PM-9PMFAMILY MOVIE NIGHTCost: FreeLocation: The Shops at Dos Lagos,2780 Cabot Dr.Contact: Heather Bordner-Ayyob (951) 277-7601

June 3, July 1 8AM-9AMLEGISLATIVE ACTION COMMITTEE MEETINGLocation: Greater Corona Valley Chamber,904 E. Sixth StreetContact: Greater Corona Valley Chamber

(951) 737-3350

June 6-7 8:30AM-4:30PMSTOP HIRING MISFITS! A PROVEN RECRUITING FRAMEWORKCost: $899 for the first registrant, $629 for

all subsequent registrants from the same company.

Location: Manufacturing Executive Institute,140 N. Maple St., Ste. 106Contact: Maggie Watson (951) 736-2114

June 13, July 11 12PM-1PMAMBASSADORS MEETING Location: Greater Corona Valley Chamber,904 E. Sixth St.Contact: Greater Corona Valley Chamber

(951) 737-3350

June 14, July 12 12PM-1PMBOARD OF DIRECTORS MEETINGLocation: Greater Corona Valley Chamber,904 E. Sixth St.Contact: Greater Corona Valley Chamber

(951) 737-3350

June 14 5PM-6PMGRAND OPENING / RIBBON CUTTING:BROWNING DODGE CHRYSLER JEEP RAMCost: FreeLocation: 1983 Hamner Ave., NorcoContact: Steve Photopulos (888) 503-6343

June 6, 27 12PM-1PMCOMMUNITY SERVICES NETWORK MEETINGLocation: Greater Corona Valley Chamber,904 E. Sixth St.Contact: Greater Corona Valley Chamber

(951) 737-3350

June 9, July 14 9:30AM-10:30AMMARKETING/WEB COMMITTEE MEETINGLocation: Greater Corona Valley Chamber,904 E. Sixth St.Contact: Greater Corona Valley Chamber

(951) 737-3350

June 9 5PM-6PMGRAND REOPENING / RIBBON CUTTING:INSTANT IMPRINTSCost: FreeLocation: 218 N. Lincoln Ave., Ste. 106Contact: Kim Morettini (951) 738-0664


Earn $25 inChamber Dollarsand a FREE Ad inOur MagazineAre you doing business with a non-Chamber business? Do you have a friend who could benefit from Chamber membership? Of course you do!

The Chamber is providing somemotivation for you to refer potential members:

First, when your prospect joins theChamber, your name, company andphone number will be listed inBusiness Monthly.

Second, you’ll receive $25 credittowards up to half of any Chamberpurchase, such as your own membership fees and attendance atChamber events.

Finally, when you refer five applicants who become Chambermembers, you’ll receive a FREE one-eighth page color ad in GreaterCorona Valley Business Monthly – a $480 value!

For a referral form and more information about the program,call the Chamber at (951) 737-3350.

Thank you to the following membersfor refering new members:

Phil AdishianAdvantageMailing, Inc.(714) 538-3881

Rebecca SpiegelSpiegelEnterprises /Publications(951) 316-1397

June 30 6:30AM-8:30AMGOOD MORNING CORONA VALLEYSponsor: Eagle Glen Golf ClubCost: $15 members paid 1 week prior

$20 members at the door / $30 non-membersLocation: Eagle Glen Golf Club,1800 Eagle Glen Pkwy.Contact: Greater Corona Valley Chamber

(951) 737-3350

July 22 6PMTHE RACE TO MONTE CARLOCost: $95 pp / $160 couple – before July 1st

$125 pp / $220 couple – July 1stLocation: Eagle Glen Golf Club,1800 Eagle Glen Pkwy.Contact: Greater Corona Valley Chamber

(951) 737-3350Save $5 per ticket with Chamber Discount Card!

July 28 6:30PM-8:30AMGOOD MORNING CORONA VALLEYSponsor: Leadership CoronaCost: $15 members paid 1 week prior

$20 members at the door / $30 non-membersLocation: Eagle Glen Golf Club,1800 Eagle Glen Pkwy.Contact: Greater Corona Valley Chamber

(951) 737-3350

November 7GREATER CORONA VALLEY GOLF CLASSICLocation: Eagle Glen Golf Club,1800 Eagle Glen Pkwy.Contact: Greater Corona Valley Chamber

(951) 737-3350

June 16 5:30PM-8PMGRAND OPENING / RIBBON CUTTING: HOPERECOVERY CENTER, INC.Cost: FreeLocation: 9036 Pulsar Ct., Ste. HContact: Nicole Willin (951) 261-0001

June 23 5PM-6PMGRAND OPENING / RIBBON CUTTING:WJ BRADLEY MORTGAGE CAPITALCost: FreeLocation: 1250 Corona Pointe Ct., Ste. 109Contact: Bunker Rayner (951) 643-7073

Corona Valley

Archive

Above: Starting line-up for the second road race in 1914.November 26, 1914. Driver number - Driver name - Car. 2 - Klein -Stutz. 7 - Rickenbacker - Peugeot. 19 - Ed O'Donnell - Deusenberg. 14 - Oldfield - Maxwell. 17 - Carlson - Maxwell. 4 - Pullen - Mercer. 16 - Ruckstall - Mercer. 9 - Grant - Sunbeam. Pullen was the 87.7 winner, Oldfield second, and O'Donnell third. Photographer: Barnes.

Left: The checkered flag for EddiePullen. November 26, 1914. Pullen wonthe 1914 race at the average time of 86.5miles per hour. Photographer: Barnes.

Right: Photo of a road race on Corona’sGrand Boulevard. Circa: 1913 – 1916.The notation on the photo reads "Six RacersFighting for The Lead. Corona Road Race."Two race cars are numbered #19 and #14,others are not known.Photographer: Unknown.

Above: First Corona Road Race.September 9, 1913. Twelve startedthe race and only three finished. It isnot dust showing in the print, but thecar exhaust from castor oil put in thegasoline. Race car in the front with F.H. OH, President of the race association standing. Car #1 - Oldfieldin Mercer; Car #2 - Magore in Stutz;Car #3 - Jeannette in National; Car #4 - George Hill in Fiat; Car #5 -Robert de Palma in Mercer (Hidden by Smoke); Car #6 - Wishertin Mercer; Car #7 - Verbeck in Fiat; Car #8 - Earl Cooper in Stutz (theWinner). Photographer: Unknown.

Above: September 9, 1913. A postcard advertising the first CoronaRoad Race in 1913. Artist: Unknown.

Corona Road Races (1913-1916)

Started by Corona officials to bring their community tothe attention of the world. The first year was a HugeSuccess! Spectator estimates ranged from 65,000 to100,000 people. Corona was put on everyone’s map!

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Based on local history, our annual fundraiser, “The Race to Monte Carlo”,gets its theme from these races.


904 East Sixth Street

Corona, CA 92879

www.MyChamber.org

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business monthly - june 2011

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