business of farming conference 2013: agritourism
DESCRIPTION
Justus Orchard, Hendersonville NC Topics: History Marketing Fun Factor Likeability Target Groups Social Networking Liability ResourcesTRANSCRIPT
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Justus Orchard
Hendersonville, NC
Don and Margo Justus
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History
Marketing
Fun Factor
Likeability
Target Groups
Social Networking
Liability
Resources
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Justus Orchard
4th Generation Apple Growers
U Pick or We Pick Apples
since 1972
Apples
Peaches
Blackberries
Bakery
Cider
Canned Goods
Tractor Rides
Farm Animals
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4th generation growing Apples
Retail U Pick or We Pick business started in front yard under big oak tree early 1970’s
Moved to sales shed in 1985
Moved to current location 2000
Planted Peaches and Blackberries 2006
Expanded and added agritourism options in 2006
Opened Bakery in 2009
Strive to enhance business every year
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U Pick We Pick
Bakery Apple Cider Donuts
Apple Cider Slushies
Fried Apple Pies
Apple Bread
Tractor Rides Adding Cow Train 2013
Farm animals
Games Cornhole
Duck Races
Picnic Area
Weekend BBQ
Educational Tours
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Knowledgeable and Friendly Staff
Quality Product
Quantity of Product
Neat appearance of property
Keep the quaintness factor
Availability of parking
Offer multiple payment methods
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Families
Church Groups
Community Groups
College Students
School Groups Public
Private
Homeschool
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Social Networking Facebook Web Page Email List Twitter Living Social Groupon
Rack Cards Taking the place of business cards
Local Business Networking Hotels Restaurants Retail Stores
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Liability insurance that covers all activities on farm
Liability signage that encourages awareness
Posted rules
Anticipation and correction of any liability issues on farm
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ASAP
http://asapconnections.org/
NCANA
http://www.ncagr.gov/markets/agritourism/ANAmission.htm
Blue Ridge Direct Marketing Association
http://www.ncapples.com/
Local extension office
www.ncfarmfresh
www.pickyourown.org
www.agritourismworld.com
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Questions?