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Business Opportunities in a Web 2.0 World

April 18, 2011Jesse Luna

JP Luna Mediawww.jpluna.com

Presentation at www.jpluna.com/csuci

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Social Web

sites blogs

Twitter__________________

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Why Adapt?

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Social Media Revolution(Socialnomics)

• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

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This is *not* Social Media

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Web 2.0 is People!

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United Linen (B2B)

• http://unitedlinen.typepad.com/

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Network Solutions (PR)

• http://www.networksolutions.com/blog

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Intuit – Turbo Tax (ROI)

• http://blog.turbotax.intuit.com/

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Newhall Coffee Company (local)• http://newhallcoffee.com/blog

• @NewhallCoffee

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Tim Ferriss (Lifehacker)• http://www.fourhourworkweek.com/blog/

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WineLibraryTV(Gary Vaynerchuk)

• http://tv.winelibrary.com/

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Happiness Project• http://www.happiness-project.com/

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Invisible People TV(Mark Horvath)

• http://invisiblepeople.tv/blog/

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Epic Change(Stacey Monk)

• http://epicchangeblog.org/

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12for12K(Danny Brown)

• http://12for12k.org/about/

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Latinos In Social Media #LATISM (Org)

• http://blog.latism.org/

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CouchSurfing Ori

• http://www.couchsurfingori.com

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Pitch Engine(Jason Kintzler)

• http://blog.pitchengine.com/

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Getting Things Done(David Allen)

• http://www.gtdtimes.com

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Etsy.com(Rob Kalin )

• http://www.etsy.com/storque/?ref=so_blog

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Kickstarter

• http://blog.kickstarter.com/

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Kogi BBQ• http://kogibbq.com

• @kogibbq

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Takeaways

• Find your niche

• Fix a problem

• Have a cause and intention

• Don’t give up!

• Remember, Web 2.0 is People

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Social MediaResources for Grads

• MarketingProfs.com

• Lynda.com

• Problogger.net

• Chats on Twitter – (Google Spreadsheet) http://bit.ly/chatlist – Especially #jobhuntchat and by industry

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FOUR LinkedIn Job Search Tips

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LinkedIn Job Search Tip #1

• Set up profile & create a strong Summary– A mini job description

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LinkedIn Job Search Tip #2

• Ask for recommendations from people you know well– Mini testimonials

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LinkedIn Job Search Tip #3

• Use the LinkedIn Job Search feature– See ALL jobs in region

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LinkedIn Job Search Tip #4

• Follow key companies

23 job opportunities

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Questions?

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Thank you!

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Backup Slides

• These slides are here, just in case…

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Path Of Social Media

• Web 1.0

• Web 2.0

1997

2011

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Adapting