business opportunity and strategyriskaseptifani.lecture.ub.ac.id/files/2018/05/4... · analisis...
TRANSCRIPT
“go trading”, because 9 out of 10 parts of
life are from trading
9 parts of entrepreneur
1 part of employees
Siti Asmaul M-TIP-FTP
3
Inspiring story• Warung Aji Mumpung and TUKUL Phenomenon
• Tukul's success as a host peluang an opportunity.
• Alex Sukamto, a former employer of Tukul, stated that he wanted to open a business with Tukul.
• Finally Tukul and Alex join umah Home for Tukul Arwana.
• Tukul's success was not taken for granted, but through sharing obstacles and bitter experiences, all of which is actually a process towards success.
Siti Asmaul M-TIP-FTP
the opportunity to get profit throughbusiness activities
not all business / business opportunities arecarried out in any time & place
Siti Asmaul M-TIP-FTP
BUSINESS OPPORTUNITY
BUSINESS IDEAS
ALL CONCEPTS, THOUGHTS & KNOWLEDGE, A MENTAL,
VIEWS, BELIEFS / PLAN BUSINESS ACTIVITIES
CREATIVE THINKINGDESIRE TO FIND & LOOK FOR COMPLETION DIFFERENT FROM A PROBLEM
TO ACHIEVE THE SAME GOAL
INOVATIVE
ABILITY TO CHANGE OPPORTUNITIES TO BE A IDEAS / IDEAS THAT CAN BE SOLD
Siti Asmaul M-TIP-FTP
START A BUSINESS
• Desire
• Opportunity
• Confidence
• Bravery
• Financial
• Network
Siti Asmaul M-TIP-FTP
Source of inspiration
• Watch yourself
• Hobby
• Knowledge and technology
• Experience
• environment
• Season change
• Changes to regulations / laws
• Condition of the population
• Network
• Problems / needs
• Information Siti Asmaul M-TIP-FTP
Characteristics of
opportunity
• Interesting
• Can last long
• Just in time
• Measured risk
Siti Asmaul M-TIP-FTP
The process of identifying
opportunities
• Opportunity source
• Personal characteristics
matching
• opportunity
• Possibility
Gap •New
• Imitation
Idea
Siti Asmaul M-TIP-FTP
Failure of an opportunity
1. No immediate decision2. The time is over (expired) - no longer
effective3. Surveys are not accurate, only your
perception4. Taken by other people5. There is no clear strategy and the concept is
"withered before developing".
Siti Asmaul M-TIP-FTP
POSITIVE & CREATIVE THINKING
BELIEVE THAT
BUSINESS / BUSINESS
CAN BE DONE
RECEIVE A NEW IDEA
ASK YOURSELF
LISTENING TO OTHER
SUGGESTIONS
GOOD AT
COMMUNICATION
HAVE A HIGH WORK
ETHOS
Siti Asmaul M-TIP-FTP
POSSIBLE
RISK
DEMAND CHANGES ECONOMICS, MODEL, CUSTOMER
TRENDS
TREND CHANGES Uncertain economic conditions
COMPETITION
OTHER RISK TECHNOLOGY, POLICY, DISASTER
Siti Asmaul M-TIP-FTP
Business opportunity
analysis
MARKET NEEDS
ANALYSIS
RAW MATERIAL ANALYSIS
Business Sustainability
AnalysisAnalysis of
Revenue and Competition
Development Analysis
Siti Asmaul M-TIP-FTP
Market / Consumer Needs Analysis
• Does the concept of business ideas meet the market needs ??
• Example: Laundry Services ...
• target users: "boarding house" students, "office" workers
• Location: crowded community/settlement,
match ???
Siti Asmaul M-TIP-FTP
Raw Material Requirements Analysis
• Material availability, difficult / easy ??? Where? How many?? How to delivery ??
• Example: jengkol chips,
• Jengkol raw material from Pujon, price ... amount ... shipping method ...
Siti Asmaul M-TIP-FTP
Business Sustainability Analysis
• Is the business going smoothly ?? Need innovation? Product diversification ?? Expansion of the market ??
• Example: Anthurium plants
• When it is booming: expensive prices, small amounts, lots of fans
• analysis: financial feasibility, BEP, profits for the development of other businesses
Siti Asmaul M-TIP-FTP
BIG INTEREST + STRONG ABILITY TO BUY=
BUSINESS CONTINUITY GUARANTEED
BIG INTEREST + WEAK ABILITY TO BUY=
BUSINESS CONTINUITY DISTURBED
SMALL INTEREST + WEAK ABILITY TO BUY=
BUSINESS CANNOT BE CONTINUED
Siti Asmaul M-TIP-FTP
Analisis Persaingan Usaha
• Seeing other business prospects (competitors) the basis of determining selling prices, service facilities, product innovation and type of business
• Example: internet cafe services
• indicators: room comfort, speed of access, service
Siti Asmaul M-TIP-FTP
Revenue and Development
Analysis
Business GOALS = income / profit?
Financial feasibility
analysis for development Predictions
related to targets and
risks
Siti Asmaul M-TIP-FTP
Learn PHILOSOPHY and CHINESE CULTURE
A WANDERER
The highest wealth: the
knowledge of trading
DILLIGENTworkers, not easily
give up
Profits for investment, not
spree
Share experiences with descendants
Siti Asmaul M-TIP-FTP
CHINESE BUSINESS SYSTEMS AND ARTS
Let me slow as long as it
lasts
Old customers: "freedom &
special service"
New customer:
"discount & ease of credit"
Allows consumers to
choose without pressure
Siti Asmaul M-TIP-FTP
SHIDIQ = Honest & Courageous
TABLIGH = Responsible
AMANAH = Trusted
FATHONAH = Smart; good at seeing
opportunities and
caring for the
environment
Siti Asmaul M-TIP-FTP
CONSIDERATION
IN SELECTION
PRODUCT
EASY TO USE
EFFICIENT TO USE
GUARANTEED
QUALITY
SAVE IN USAGE
THERE IS
SECURITY
GUARANTEE IN
USAGESiti Asmaul M-TIP-FTP
EASY TO WORK AT HOME
Versatile pan, multifunctional ricecooker,
broom + mop, etc.
EASY TO WORK OUTSIDE THE HOUSE
Multifunctional bags, tents + backpacks,
multisession jackets, etc.
MULTI LOCATION (any time, any where)
Bottled water, instant noodles, air beds, etc.
Siti Asmaul M-TIP-FTP
SECONDHANDStraws decoration, accessories, flowers, etc.Chicken feathers / geese paintings, accessories, shuttle cock, etc.Eggshells table decorations, dolls, etc.Cardboard photo frames, bags, etc.Wood waste key chain, ax handle / knife, jewelry box, etc.Patchwork fabric doormat, doll clothes, children's clothes, pencil cases,
newspaper boxes, etc.
GOODS THAT ARE PROVIDED BY NATUREClay earthenware, tile, brick, etc.Dry leaves paintings, accessories, etc.
EVENTS AROUND USNew school year School bags, books, stationery, etc.Towards Religion Big day Parcel, accessories / religious
equipment, etc.Dry season coconut ice, fruit ice, etc.Rainy season hot drinks, raincoat, heater, etc.
What is Strategy?
Current condition Strategy
Expected condition in the future
Siti Asmaul M-TIP-FTP
strategy is all decisions to
make changes and achieve the
conditions desired by the
company in the future. this is in
response to changes in the
business environment.
Successful strategy
• Realistic, not making it up, and in line with our ability
• n line with competitive conditions and answer problems in competition
• run carefully
Siti Asmaul M-TIP-FTP
Stop dreaming and start now
You have no choice ... in order to
succeed, end your dream and
start acting.
Siti Asmaul M-TIP-FTP