business optimization through real-time insights for retailers
TRANSCRIPT
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f17 Business Optimization Through
Real-Time Insights for RetailersTREVOR HEINER, Dir,. Business Planning and Analytics, Express Locations
JEFF SATO, Dir., BI, The Honest CompanyPAUL WEISKOPF, SVP, Corporate Development, Domo
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Mission
Optimize your business in real time by connecting you to the data and people you need to improve business results.
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MARKETING SALES OPERATIO
NS ITFINANCE SERVICES
ANALYSTSFUNCTION
AL SPECIALIST
S
BUSINESS MANAGER
SEVERY
EMPLOYEECXOSIT
Domo’s platform for business optimization transforms every functional area
Built for all users
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Pain Points for Retailers
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Relevant data
Access the most relevant data to identify business
opportunities faster
Customizable platformCustomize Domo
to reveal your strategic
opportunities
Social insightsMake faster
better decisions
across your organization
Real-time optimizatio
nStay ahead of your competition
and optimize your business in
real time
How Domo Delivers
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Domo Knows Retail
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How The Honest Company Uses Domo For Real-Time Insights
JEFF SATO DIRECTOR, DATA SOLUTIONS
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The Honest Company
The Honest Company passionately believes in creating effective, beautiful, convenient, and affordable products for babies and homes
• 5 verticals: Baby & Kids, Home Care, Personal Care, Vitamins & Supplements, Beauty
• 100+ products• Omni-Channel
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Omni-Channel DataE-commerce Wholesale
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Pre-Domo Pain Points• Data Silos
• Hard to gain holistic view of business
• Lack of collaboration around data
• Real-time insights next to impossible
• Reactive not proactive
• Inefficient use of analyst resources
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Domo Solution
• All of our data in one place
• Holistic picture of the business
• Easy to share data across teams
• Timely insights
• Actionable insights
• Analysts focus on analyzing data
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Live Demo
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Store Level ‘Systems of Success’• Store Managers are expected to execute on daily routines and
behaviors that lead to success on the sales floor• One critical component is a daily coaching conversation with
each sales representative before he or she begins a shift• Review prior day successes / failures• Identify area of opportunity• Set goals and a plan for how to achieve
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Daily Coaching Conversation - Before Domo• Store Manager retrieves performance data each morning from a
spreadsheet with sales results updated through prior day• 10-15 minutes
Manager Instructions
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Daily Coaching Conversation - Using Domo• Personalized performance
data available anytime or anywhere using mobile application• Automatic updates• Visualizations tell the story• Eliminated spreadsheets
from retail stores
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f17 • Group messaging and communication took on many forms
Messaging/Communication - Before Domo
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f17 • Teams can collaborate or
communicate in public channels or in private chats• Conversation happens in the
same location where critical business data is found• Mobile and desktop ready
Messaging/Communication – Using Domo
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Efficiencies and Benefits• Employee time/efficiency (eliminated daily report preparation)• Sales teams are focused on the metrics that matter most and
driving improved performance results on these visible metrics• Noticeable improvement in knowledge transfer of metrics to
sales team• Visualizations make the metrics easier to communicate and understand
• Centralized communication tool – Domo Buzz
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Thanks.