business owners & professionals share how they get more customers and referrals

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Business Owners & Professionals Share How They Get more Referrals and Customers using SendOutCards and Relationship Marketing

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Page 1: Business Owners & Professionals Share How They Get More Customers and Referrals

Business Owners & Professionals Share

How They Get more Referrals and Customers

using SendOutCards and Relationship Marketing

Page 2: Business Owners & Professionals Share How They Get More Customers and Referrals

Building relationships between yourself and your customers is very important to retain them and gain their referrals.

SendOutCards is a brilliant service that’s designed to help you do that.

The following are testimonials from SOC users across many different types of business:

· Banking · Business Coaching · Catering · Construction · Commercial Insurance · Florist · Home Sales · Industrial Distribution · Insurance · Jet Sales · Marketing · Photography · Real Estate · Specialty Engraving · CPA, Accountant · Travel Agencies · Virtual Assistant

note: each image below is from an actual card or gift that is available in the system to send

Brian Johnson www.sendoutcards.com/brianj

Page 3: Business Owners & Professionals Share How They Get More Customers and Referrals

Banking " Thank you so much for sharing this wonderful system with me. It has saved me so much time and has given me an easy way to stay organized when sending cards to my clients! This system has helped me stay in contact with my clients which results in more sales.

About a week ago three clients came into my branch thanking me for the lovely card I had sent them, and they said that when they

received the card it made them think about how they needed to come and see me! I opened a new business account and did two home equity lines of credit.”

- Christina L., Personal Banking Officer

“Recently the VP of the bank gave a presentation to the owner of a business. This VP knew she was at least 1 of 3, maybe 4, banks who had made presentations to this business owner in the past 2 weeks. Immediately after returning to her office from the presentation she created a personalized Thank You card using SendOutCards. She knew she had to further separate herself and her bank from the competition, and make a lasting, professional impression. Well the following week she received a phone call from the owner of the business. She had earned his business: a $100,000 business loan, the Business' banking account, and the owner’s personal banking accounts,

The owner told the VP of the bank that she was the only person who had sent him a Thank You to express her appreciation for the opportunity and for meeting him. Professional and sincere treatment like this made him feel confident that she and her bank will provide him with the service his business needs. Chris learned about this success story at his BNI meeting when the Bank VP gave this testimonial to their entire BNI Chapter!”

- Chris N., Banker

Page 4: Business Owners & Professionals Share How They Get More Customers and Referrals

Business Coaching

"I started using SendOutCards in the December of 2004. As a coach and business plan writer, I have incorporated it into every new business I have helped launch from restaurants to gift basket businesses, to mortgage companies. Every single user I have trained who put our system into action saw incredible growth in their business. I have not missed a birthday or anniversary to anyone important to me. It has improved many relationships with people who thought I was too busy to care. SendOutCards has improved my life in ways I never thought of."

- Tony S., Business Coach and Business plan writer

Page 5: Business Owners & Professionals Share How They Get More Customers and Referrals

Catering

"I cover my business and my personal life with the cards. I do meals for people and send thank you cards. I take a photo of the food and send it to them in cards. In turn, my clients are so touched they have talked to their friends, and my catering business has grown ten-fold!"

- Otto B., At Home Caterer

Page 6: Business Owners & Professionals Share How They Get More Customers and Referrals

Construction

“Two years ago I remodeled a kitchen, and that lady's neighbor recently approached me to quote the remodeling of her own kitchen. After I met with her I sent her a SOC card and thanked her for her time. I then again sent another card telling her I would be in touch soon. When I gave her the price of $30,000, she told me I was $11,000 higher than the other guy. I told her that my material cost were more than what the other guy is charging for a 5 week project and asked her to get another quote. Weeks later she called to tell

me that the third contractor came back and my bid was still $1,000.00 higher

Then last week she signed the agreement for my asking price. Tomorrow I tear out her kitchen to remodel. I asked her why she selected my company and she told me she liked the cards I sent her.

All of the cards I sent her were standard cards from the SendOutCards catalog, and I did not add any pictures to them. Thank you for not only a great product to keep in touch with people you care about, but also a great sales tool.”

- Ken K., General Contractor

Page 7: Business Owners & Professionals Share How They Get More Customers and Referrals

Insurance

"I have been using the program and was referred two new clients. One was a little one, the other however was about $1500! I really like the new feature of being able to send a gift card."

- Phil. C., Commercial Insurance Agent

"Prior to discovering this card sending system, we rarely showed our customers

appreciation or sent out handwritten greeting cards. We immediately dove head-first into the system and in less than 12 months created a "by-referral-only" business with our insurance practice!

We've estimated that we've saved over $50,000 in the last 2 years by canceling other fruitless marketing campaigns. For the first time: we have people calling US to write their insurance!

Your card sending system is a Godsend!"

- J.Jackson, Farmers Insurance Group

Page 8: Business Owners & Professionals Share How They Get More Customers and Referrals

Florist

“I met an art gallery owner at a networking function, just before Thanksgiving, who was very interested in flowers for her gallery. Being a florist, I was so busy for Thanksgiving that I wasn't able to contact her. Thanksgiving morning, I popped on the computer and sent her a card, including a photo of one of my arrangements I thought she would enjoy. The Wednesday after Thanksgiving, I called her and got a warm reception. It was very easy to set an appointment with her to meet."

- Karin C., Florist

Page 9: Business Owners & Professionals Share How They Get More Customers and Referrals

Real Estate “The neatest thing about it is when I call them back. They remember who I am, and for a salesperson that's the ultimate to be able to be known by your first name and to have them say 'Hey, I got your card' and automatically they're happy about your phone call"

- Geoff R., Home Sales Representative

"SendOutCards has been an invaluable client / prospect acquisition, appreciation and follow up service for my professional Marketing and Real Estate Businesses. I have always followed the business philosophy that 'You never get a second chance for a first impression.' SendOutCards has definitely given me the edge over my competition to give the ultimate professional first , second, third and so on impression. The additional bottom line income is proof that SendOutCards is a must have marketing tool for any business professional."

- George M., Real Estate Agent

“Three months ago, I did a listing presentation for a seller who was shopping for an agent. A day before that presentation, I drove by and took a picture of the home to put in my presentation. He wasn't ready to make a decision at that time but was duly impressed with my presentation. I've had this prospect on my marketing plan since then. Two weeks ago, I created a card with that photo of his home on the front and inside some info about how to market nice and well-priced homes like his. A week later he called and said, I'm ready and you're it! "

- Jim M., Real Estate Agent

Page 10: Business Owners & Professionals Share How They Get More Customers and Referrals

Industrial Distribution

"I am the VP of Sales for D, an Industrial Distributor, here in H., Texas. We are a $500 million dollar distributor with 1900 employees. I have used this card sending system for close to 14 months and have sent over 4000+ cards to my customers, prospects, and vendors. I have offered this card sending system to my sales people to use to connect to their customers and create the competitive edge.

In April I launched a new division and began a series of marketing promotions to a defined database of customers. Each month I would either send a postcard, a greeting card or tri-fold; featuring product promotions, company updates, etc. This was especially useful right after

Hurricane Ike. I have had people call and thank me for a card I sent, and I have had customers and prospects post the cards on their cubicle walls because the photo was powerful. I have had my sales professionals who are using this card sending system tell me they have had calls and emails thanking them for the special card. As a VP of Sales, I recommend this card sending system to all my friends and NONE of my competitors. This is my competitive edge in the market place." - VP Sales, D Enterprises

Page 11: Business Owners & Professionals Share How They Get More Customers and Referrals

Private jet sales

“A salesman for a private jet company had been trying to get in with a corporate executive, and was building a relationship with his assistant. Finally, after completing his presentation, he sent the assistant a 'Thank You' card with a box of brownies. There were other jet companies bidding for the contract as well. The salesman called back a few days later, after the assistant had received the card and gift. Even though the executive had told her 'do not disturb', she put the salesman through to her boss and he ended up getting the multi-million dollar contract!”

- Private Jet Salesman

Page 12: Business Owners & Professionals Share How They Get More Customers and Referrals

Marketing

“Our results, with over 25 years of sales and marketing experience, is that I believe Send Out Cards is the single best marketing tool for anyone looking to increase sales from their present customers, generate tons of referrals, and significantly increase their sales and profits.”

- J W, Best, LLC

Page 13: Business Owners & Professionals Share How They Get More Customers and Referrals

Photography

"Instead of a client saying 'Oh, THE photographer did this' they're saying 'MY photographer' sent me this nice card."

- Stuart M, Photographer

"I've used SOC to send thank you cards to my clients and I use an image from their session. The front is just a plain image so they could frame it if they chose to...the photo quality was great, the color calibrations seemed correct and the glossy coating makes it nice."

- B. Sehorne, Liberty Digital Photography

Page 14: Business Owners & Professionals Share How They Get More Customers and Referrals

Specialty Engraving

"I am the CEO of Specialty Engraving, a $3.8 million dollar awards company in W, NC. We started using the Card system in June 2007 and the results have been phenomenal! We created two cards to help people stay up to date on their awards programs, and since beginning to send them, we have generated $1,000,532 in sales (through 12/08). To say I'm pleased with the decision to use this awesome program is an understatement!"

- David, President/CEO S. Engraving

Page 15: Business Owners & Professionals Share How They Get More Customers and Referrals

CPA, Accountant

"I am a new distributor of SendOutCards, and I use the cards to promote my Tax Office. I send them out as a reminder to clients that I'm here for them, waiting to make their appointments before Tax Season. I use them during Tax Season to remind clients of deadlines, to promote specific services, and to get attention for clients who have special needs during the season. I have the Campaign Managers already set up, and have done special cards for my Tax Office.

The cards have had excellent responses so far! I also use them to promote and encourage those who do good jobs around my community. It's been great seeing the response to that."

- Jan V., Tax Officer

Page 16: Business Owners & Professionals Share How They Get More Customers and Referrals

Travel and Meeting Planner “I have used SendOutCards in a variety of ways in my business.

For new customers, I send a thank you for your business. For repeat customers, I send a welcome home and sometimes include a small gift (they are VERY reasonably priced). If they have shared pictures of their trip with me, I will also include one of those photos on their card. They LOVE that! I have also started capturing birthdays and anniversaries so I can send them a greeting on those dates.”

- Linda M., Travel and Meeting Planner

Page 17: Business Owners & Professionals Share How They Get More Customers and Referrals

Virtual Assistant "I’ve sent Brownies to several people. They are all completely surprised at receiving a gift in the mail. And, they all rave at how delicious they were. I sent to 3 of my team members and two of the said – no way, I’m not sharing those! LOL"

This testimonial came from one of her clients: "OH... TOTALLY FORGOT TO SAY THANK YOU FOR THE BROWNIES!!! That was like the coolest thing ever to get in the mail! I appreciate you and your team just as much, thanks for everything and look forward to working together on many more projects in the future!"

- Denise C. Virtual Assistant