business pitches · –cons . summary •purpose of “pitch” •well thought through •evidence...
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BUSINESS PITCHES PITCHING BUSINESS IDEAS WITH
CLARITY AND CONFIDENCE
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NICK WEST •Transformational Business Coach
•Consulting on acquisitions and disposals
•Internationally recognised
•Award winning design clients
•31 Years in Business
•Entrepreneur
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PREPARING A PITCH
• Short
• KISS
• Sell
• Aim of Pitch
• Critical Analysis
• Proof of Concept
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CRITICAL ANALYSIS Critical Analysis Technique
Edward de Bono - Pioneer in Critical Thinking
Six Thinking Hats • Easy to use parallel thinking • Inclusive • Non judgmental
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SIX THINKING HATS
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BLUE HAT ORGANISING AND CONTROLLING
THINKING PROCESS
•Set the agenda
•Next step in thinking
•Asks for other hats as necessary
•Asks for summaries, conclusions
and decisions
•Usually chairperson
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WHITE HAT FACTS AND INFORMATION
•Neutral
•What information/data do we have
•What information/data is missing
•What information/data would we
like to have?
•How do we get missing
information/data
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RED HAT FEELINGS, INTUITION,HUNCHES
AND EMOTION
•Permission to put forward feelings
•No need to justify or explain
•Allows personal experience and
bias to be aired
•No “Right” or “Wrong”
•No apologies required
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GREEN HAT CREATIVE THINKING
•New ideas
•Additional alternatives
•Alternative approaches
•Put forward “What ifs”
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YELLOW HAT OPTIMISM, POSITIVE VIEWS and
BENEFITS
•Feasibility
•How this CAN be done (positive
only)
•Benefits accruing from the idea
Potential gains
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BLACK HAT CAUTION, DOWN SIDE, NEGATIVE
VIEW
•Critical judgement
•Why it can’t be done
•Red flags
•Prevents stupid or illegal actions
•Do NOT overuse as can kill ideas
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PROOF OF CONCEPT
• Prototype
• Sales to date
• Market research (much weaker than sales)
• Customer feedback and testimonials
• Competitors
• How will you sell it
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BREAKOUT GROUPS
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GROUP FEEDBACK
How was 6 Thinking Hat Exercise?
–PRO
–Cons
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SUMMARY
• Purpose of “Pitch”
• Well thought through
• Evidence of desired outcome