business plan 2016 final

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT

I. EXECUTIVE SUMMARY

Introduction

Escapade Campervan office is located in 504 Arnaiz Avenue Pasay City,

Philippines that will provide the rental of luxurious motorhomes in its targeted

market. The company plans to build a strong market position in the town.

Escapade Campervan was founded in 2015 by Miguel Francisco, Ann Guevarra,

Aira Hernandez, Rizzanette Manzanilla and Jessica Reano.

Escapade Campervan aims to offer its products at a competitive price to meet

the needs and demand of their customers.

Products and Services

As mentioned above, Escapade Campervan will be actively engaged in

the rental of luxurious motorhomes for tourists and vacationers within its target

market. Escapade Campervans provide the comforts of home while giving you

the ability to hang at your own leisurely place and experience those once in a life

time moments. The team ensures you receive a first class vehicle, everything

you need and in depth local knowledge to make your Campervan holiday the trip

of a lifetime.


II. COMPANY OVERVIEW

A. Mission and Vision

Mission

The company is dedicated to always serving you, our customers, in a

warm, friendly and efficient way. We are aware how important your holidays are

to you, so we will go to extraordinary lengths to satisfy your requirements.

Vision

The company vision is to be the first choice for campervan hire nationwide.

B. Legal structure and Ownership

When you operate your business under a name other than your own, you

need to register that name because you will require proof of business registration

to open bank accounts, apply for loans, and many other business start-up and

business building activities.

The first step in registering your business is the approval of your business name.

The entrepreneurs verified and reserved the company name with the Securities

and Exchange Commission (SEC). Next is they deposited the paid-in minimum

capital at the bank and notarized articles of incorporation and treasurer's affidavit

at the notary. They also registered the company with the SEC and receive pre-

registered Taxpayer Identification Number (TIN). For employment purposes they


registered the business with Social Security System (SSS), Philippine Health

Insurance Company (PhilHealth) and Home Development Mutual Fund (Pag-

ibig).

Partnership Agreement

Miguel Francisco, Ann Guevarra, Aira Hernandez, Jessica Reano and

Rizzanette Manzanilla, all of legal ages, formed a partnership to operate under

the name of Escapade Campervan, located in 504 Arnaiz Avenue Pasay City,

Philippines. The partnership shall engage in campervan rental and services.

Each partner shall engage in no other business enterprise unless permission is

granted in writing by the other partner. The salary of each partner shall be equal.

Neither partner may withdraw cash or other assets from the business without the

express written permission of the other partner. All profits and losses of the

business will be shared equally. Upon dissolution of the partnership due to the

termination of this agreement, the written permission by each of the partners, or

the death or incapacitation of one or all partners, a new contract may be entered

into by the partners. The sole continuing partner may also purchase the other

partner’s interest in the business at a price that shall not exceed the balance in

the terminating partner’s capital account. The payment shall be made in cash in

equal quarterly installments from the date of termination. The assets of the


partnership left after the liabilities are paid will be divided in proportion to the

balance in each partner’s capital account on that date.

C. Company History

The entrepreneurs started the idea of Escapade Campervan in 2014. They

dreamed of having a business that will be very close to their hearts.

The entrepreneurs were friends since college and after they graduated they still

find time to go out. It was in April 2014 when they went out for a vacation and

finally talked about having a business. As Tourism Professionals they wanted a

business that they fully understand and they are knowledgeable with. And that’s

how Escapade Campervan was made. They love the idea of travelling and

relaxing at the same time and they know others would love it too. Having the

comfort of being at home while having the ability to hang at your own leisurely

place and experience those once in a life time moments. Their customer’s needs

and demands will always be their priority.

Miguel Francisco is a concierge in a five star hotel. He is best in accommodating

customers and perfectionist when it comes with services. Rizzanette Manzanilla

is a sales and marketing analyst. She’s knowledgeable of hospitality industry

segments and understands the latest trends and data source. Aira Hernandez is

a travel agent in a leading travel agency and she has the access with every

tourism sector. Jessica Reano is an officer of Department of Tourism (DOT).


She is very familiar with the legalization and regulations in tourism businesses.

Ann Guevarra is a flight attendant in Emirates airways. She works with passion

and knows how to entertain her guests.

They planned to start the business as soon as possible. All of them are capitalist

partner. Rizzanette is the managing partner, she will be managing the business

and will be responsible with all the operations and interactions with the other

companies.

The entrepreneurs have given attention with all the requirements in putting up a

campervan rental business after they finalize the idea. It was January 1, 2015

when the business officially started its operations.


III. PRODUCT DESCRIPTION

Many people have dreams of dropping everything and traveling the world.

The Campervan is simply the most affordable and fun way to experience the

scenery activities and cultures that Philippines offer. The designs of the

Campervans were personally painted by local artists. They aim to promote the

things to be proud of about the Philippines. The Campervans provide the

comforts of home while giving you the ability to hang at your own leisurely place

and experience those once in a life time moments. Escapade team ensures you

receive a first class vehicle, everything you need and in depth local knowledge to

make your Campervan holiday the trip of a lifetime. “Their tag line is your home

on the road”. The escapade teams are well travelled crew who are passionate

about the Campervans, country and customer satisfaction.

A campervan sometimes referred to as a camper, or a caravanette, is a

self-propelled vehicle that provides both transport and sleeping accommodation.

It is also called motor home. The term mainly describes vans that have been

fitted out, often with a coach built body for use as accommodation. They offer

very luxuriously appointed recreational vehicle which include built-in toilets and

showers with heater and toiletries. Aside from that the motor van is already air

https://en.wikipedia.org/wiki/Coachbuilding


conditioned with Television, steam iron, hangers, DVD player with free movie

tapes, sound systems, built in kitchen with microwave, mini table and chairs,

freezers or refrigerators, built in stove with refillable gas tank, sink, exhaust fan

and kitchen utensils. For the relaxation they have one sofa bed that is capable to

cater 2-3 persons and one twin size bed. For your baggage there is a built in

cabinet to store your things. In addition to that it also has foldable workspace with

Wi-Fi connection. To supply energy to the van it has the solar generator comes

with two 100 watts solar panel and includes 200 amp hour battery bank for long

run time 30 mp Charge Controller For Fast, Reliable Charging, Rugged &

Portable Case, which are enough to power the appliances inside the campervan

and proper lightings. For outdoor activities their signature feature is the roof deck

where you can stargaze at night and have dinner with your love ones. Escapade

campervan has two foldable roofs and extra foldable table and chairs for those

who are in to camping or picnics and everything else you’ll need to remain

independent and free during your adventure.

Escapade core product is the accommodation that they offer for your

relaxation during your trip. Customers will experience luxury in their campervans

and will not feel the hassle of travelling while on the road. Plus, for those who are

fond of outdoor activities, the van has foldable roofs, tables and chairs as

inclusions. What so special about the product is that it has a roof deck which you,


your family, friends or love ones can enjoy the fresh air outside during daytime or

enjoy stargazing during the night and anything you want to do while you are in

Escapade campervan.


LOGO:

Escapade means an exciting experience or adventure. That is why the

name of our business is Escapade Campervans. We aim to give you a one of a

kind experience in travelling at the same time relax while you’re on the road with

the accommodation we offer. The car in the middle of the logo represents our

Campervan which provides both the transport and sleeping accommodation. The

Philippine Flag represents the Philippines as we want to promote our country to

the travelers especially to those travelers coming from other countries.


Product specification:

Food

1. Crispy Kare-kare

This is what you get when you combine two classic Filipino dishes. You

will get the best of both worlds: the crispy and juicy meat of lechon kawali

and the delectably nutty sauce of kare-kare. This is served with bagoong.

Delish!

2. Pork and coconut milk adobo

Talking about variety, people who love creamy and spicy kicks in every

dish will surely love this cuisine. This comes with coconut milk and you

can put some peppers to add spice on your adobo.

3. Tender Pan-Fried Chicken Breasts

"First pan-fried, then baked, this will be the most tender, moist chicken you

will ever try."

4. Steamed rice

Steamed rice is a versatile staple of many different regional cuisines. It is

the backbone of a meal and fairly easy to make.

Supplier:

Nerry’s Grill


Equipment

Television

Experience more accurate and natural colour four times the full hd resolu-

tion. On their flat mounted screen television is 28 inches. Its power con-

sumption is 38 watts.

DVD player

Easy connectivity makes DVD essential hub of your adventure. With USB

connectivity that lets you upload performances you’ve recorded directly to

your digital device and share without needing to transfer them to a PC

first. It also includes a cd with a different songs of your favorites and a

song book in which you can choose your desired songs. It comes with a

microphone. Its power consumption is 10 watts.

Sound system

Enjoy your favorite music with the 10 inches high performance sub-woofer

with selectable impedance. Its power consumption is 23 watts.

Mini refrigerator


To keep the freshness of your food the campervan include mini refrigera-

tor. Its capacity is 40L with 0 to 8 degree temperature. The size is

380*400*480. Its rated power is 65watts.

Microwave

The microwave with simple features like one-touch controls and child lock

protection. Help you to create perfectly cooked meals without the hassle.

Its dimension is 485x281x340 and rated power is 1200watts.

Hair Dryer

The Escapade campervan has a professional hair dryer that will help you

achieve salon quality results during your vacation. Its rated power is

1200watts.

Rice Cooker

High standard safety design rice cooker will help you cook your rice faster

and more convenient with 6ltr capacity. Its rated power is 450 watts.

Shower Heater


To enjoy your bath time with the water temperature of your choice, the

shower heater with 320 x 185 x 90 body dimension will satisfy you. Its

rated power is 1600 watts.

Supplier: LG (Life’s Good)

Furniture

Sofa bed

The campervan has a customized sofa where you can convert it into a

bed. This is their way to maximize the space. Aside from that, the bed is a

dual purpose seat, because it can change directions. People can face for-

ward when driving, and face backwards when parked.

Table

The size is not that big, because they are maximizing the space. The table

can be adjusted up and down for height. When it tightens down, it’s as

solid as your home kitchen table, which is also great for computer work.

The table is very sturdy. It is located center the sofa where it can remove

when the sofa is converted to a bed.

Cabinet


They putted some cabinet to put your staff smooth and to be organized.

Their built in cabinet is made of narra.

Foldable table

For freebies and for outdoor activities, they putted foldable table. The size is big-

ger than the table inside the campervan. It is made of lightweight materials. This

is made from plastic.

Foldable chair

They have a foldable table and yes they also have a foldable chair. That is

also made of plastic.

Supplier: Dionisio Palma Furniture

Kitchen wares


Spatula

Their lightweight yet durable and scratch-resistant stainless steel spatula

will be very useful every time you prepare food for your loved ones. Its full

dimension is 3.25"x4.25"x14"

Plate

Enjoy their simple but very elegant ceramic plate with a timeless appeal. It

is Microwave and warm oven-safe with 11” diameter.

Fork

They also have a stainless steel fork with traditional European design

which is perfect for everyday use.

Spoon

Enjoy their classically designed stainless steel spoon. It is well-balanced

and comfortable in hand with attractive, bright mirror finish.

Knife

Cut and slice effortlessly with their stainless steel knife.


Chopping board

Their chopping board was hand-crafted from 100% bamboo. It is sustain-

able and practical; bamboo absorbs little moisture and resists swelling,

making it a superior, long-lasting choice for everyday use. Its full dimen-

sion is 15”x11”.

Glass

Enjoy their stylish water goblet is appropriate for everyday use. Its height

is 7.5”.

Bowl

Wonderfully versatile and suitable for everyday dining ceramic bowl. Mi-

crowavable, oven and dishwasher safe.

Casserole

The stainless steel casserole ideal for baked goods and roasted dishes.

Its overall dimension is 9.5"x11.5"x5.5.

Turner


The non-sticky stainless steel turner will be perfect for everyday use. Ideal

for lifting, flipping and transferring delicate foods like fish fillets, eggs and

sautéed vegetables, while allowing excess fat, oil or other liquid to drain

through.

Frying pan

The ceramic non-stick frying pan with great heat conduction. Easy to use

and very convenient.

Pitcher

To enjoy your refreshing beverages they chose a pitcher made up of plas-

tic for safer and more convenient use.

Tongs

Stainless steel tongs with soft, nonslip handles and comfortable thumb

rests that will make it handier. Its height is 9”.

Supplier: Lumina

Linens


Beddings Set (single size)

For extra comfort during your rest time, they had provided polyester com-

forters with 1 fitted sheet, and 2 pillow cases that fit for single sized beds.

Supplier: Mandaue Foam

Lightings

Light bulb

LED do not have a filament, they are not damaged under circumstances

when a regular incandescent bulb would be broken. Because they are

solid, LED bulbs hold up well to jarring, bumping, shock and vibration. Ad-

ditionally, they have excellent cold weather performance. That’s why they

putted led light in their campervan.

Supplier: AKARI

Power supply


Fuel

The campervan used diesel fuel because it cost lesser than the gasoline.

Supplier: Shell

Wi-fi connection

The 3mbps internet connection is fast and reliable to perform efficiently in

their campervan. They have provided you a wifi connection so that you

can chat with your friends and family even if you are travelling. Aside from

that you can do your job if you need to send a file to your boss or co-em-

ployees.

Supplier: Pldt

Socket

To supply energy to the equipment they had installed socket for your con-

nection.

Supplier: Kuryente trading

Solar generator


The solar generator comes with two 100 watts solar panel. This generator

can supply all the equipment inside the campervan. This includes 200

amp hour battery bank for long run time 30 mp Charge Controller For

Fast, Reliable Charging, Rugged & Portable Case.

Supplier: Prepared solar

Battery

They have provided extra battery for the campervan in case of battery

malfunction.

Supplier: MOTOLITE

Water Supply

Water Tank

To supply water for the campervan users, they had provided a 70L fresh

water tank made of non-toxic material. Comes complete with screws and

accessories for installation and can be installed vertically or horizontally.

Water inlet pipe size is 38mm and the size of tank is70cm long x 47cm

wide x 24cm high.

Supplier: Blackmore Leisure

Office Supplies


Ball pen

Black ink ball pen in matt satin finish anodized aluminum barrel. Size:

15cm x 43cm

Long Bond Paper

An ultra white, advance “ink lock” system copier paper that is well suited

for businesses that print and photocopy documents in large quantities. It is

also 99.99% jam free, high opacity which you can print on both sides

without any of the text showing through on the other side. Long-lasting

that can last at least 100 years. Size: 8.5” x 14”

Short Bond Paper

An ultra white, advance “ink lock” system copier paper that is well suited

for businesses that print and photocopy documents in large quantities. It is

also 99.99% jam free, high opacity which you can print on both sides

without any of the text showing through on the other side. Long-lasting

that can last at least 100 years. Size: 8.5” x 11”


Long Envelope

Plain natural card finish which can be written on, printed on and etc. A

really versatile material that gives a really stylish finish. Size: 10” x 14”

Short Envelope

Plain natural card finish which can be written on, printed on and etc. A

really versatile material that gives a really stylish finish. Size: 9” x 12”

Long Folder

Made from durable grade stock formulated to stand up to wear and tear. It

is made of recycled material. Size: 8.5” x 14”

Short Folder


Made from durable grade stock formulated to stand up to wear and tear. It

is made of recycled material. Size: 8.5” x 11”

Black Ink (HP INK F6V27AA 680 BLK)

Produce affordable, lab quality color photos and everyday documents with

low-cost Original HP ink cartridges designed with fraud protection and

smart low-ink alerts to deliver worry-free performance and consistent

results you can count on.

Colored Ink (HP INK F6V26AA 680 COL)

Produce affordable, lab quality color photos and everyday documents with

low-cost Original HP ink cartridges designed with fraud protection and

smart low-ink alerts to deliver worry-free performance and consistent

results you can count on.

Pencil


Mongol pencil for office use which is known for being hard and light. It is

classified into three grade levels determined by the thickness and graphite

content of the pencil with number 1 as the softest and 3 as the thickest.

Black Toner

A high-capacity black toner that produces rich, dark text and yields up to

3,400 pages.

Colored Toner

Magenta, yellow and cyan toner creates vibrant prints that yields up to

2,900 pages.

Supplier: BEST BUY

Office Equipments


Aircon

LG’s Single Split Inverter cutting edge technology is reliable, durable and

yet reduces energy consumption, noise and vibration. Designed with

environment in mind, it adopts R410A refrigerant which is zero Ozone

depletion potential. This greener operation comes with innovative airflow

design which makes the world’s quietest, coolest, most pleasant and

comfortable indoor air conditioning solution.

Brand: LG

Supplier: LG (Life’s good)

CCTV

Intended for the house or office, Sentry’s EN-6008A 8-Channel DVR with

4 Indoor/Outdoor & 2 Dome CCTV offers you a whole surveillance kit to

improve your security. With this particular full pentaplex operation DVR, it

is possible to simultaneously view the live feed, review saved files,

program/edit the machine and camera settings, and remotely get access

to it without needing to stop recording.


Supplier: FOSCA

Computer Set

HP PAV 550 165D 22IN LED, Core i3-6100 4GB DDR3 is now partnered with

Microsoft so you can take your projects to a whole new level. Do something

huge. Bend the rules. Advanced graphics which provide a great experience for

entertainment, graphics and more. Dual displays perfect for productivity which

makes multitasking easier. With up to 3TB of additional storage space, you can

save more files, music, videos and photos. Operating system is WINDOWS 10.

Includes wireless keyboard and mouse. Dimensions: 6.5 x 14.88 x 14.33 in

Weight: 15.77 lb

Printer Deskjet 2135 (Print/Copy/Scan)

Make your everyday printing, scanning, and copying easy with an HP Deskjet all-

in-one that simply works right out of the box. Save money with HP’s lowest-

priced ink cartridges. Plus, save space with an all-in-one designed to fit where

you need it.

Brand: HP

Supplier: HP

Water Dispenser


Whether a hot drink or a cold drink the Dowell WDS 59 is all you need. It

has both hot and cold function dripping receptor. It has a built in light

indicator with adjustable temperature and controller, 304 steel pipe

connector, 100% copper magnetic winding, 304 stainless tank, high speed

cooling system and silent type compressor.

Brand: Dowell

Supplier: DOWELL

Xerox Machine

Copier Machine Canon IR2010, 251, 271, Digital (Recon) produces 20

copies-per-minute-speed. Its warm-up time is 30 seconds or less and first

copy approximate 8.2 seconds. Copying resolution: 1200 x 600 dpi;

Multiple copies: 1-99; Magnification Zoom: 50%-200%

Supplier: COPIERONLINE PHILIPPINES INC.

Installation telephone


Using a landline is not very popular in the Philippines as the majority of the

population use mobile phones. However, if you want to have a fixed landline,

there are a number of companies that offer telephone services. The escapade

campervan has installed telephones, because on their business a telephone is in

need especially on making reservations and addressing customer concerns.

They had installed two telephones.

Supplier: PLDT

Business permit

Securities and Exchange Commission (SEC)

Articles of Incorporation or Articles of Co-partnership, By-Laws

Local Barangay*

(Barangay Clearance and Barangay Plate)

City Hall

(Mayor's Permit, Sanitary Permit, Fire Safety Permit, Business Plate, CGL

Insurance, other permits applicable to the business)

Bureau of Internal Revenue (BIR)*

Certificate of Registration (COR), Authority to Print (ATP), Ask For Receipt

Plate, Stamped manual books of accounts

BIR Authorized Printer

Official Receipts or Invoices


BIR Loose-leaf Application

BIR Electronic Filing and Payment System Enrollment

SSS, PhilHealth, Pag-Ibig Registration

IV. The Problem and Solution

The common problems that the Escapade Campervans might face are labor,

cost control, customer satisfaction, cleanliness and comfortability for the guests.

First is the labor. Finding, training, scheduling, and managing staff is an ongoing

process. Controlling the labor costs is very important and can be a daily struggle

without a great team. In order to overcome that problem the company aims to find

a great team to keep the business going. Another is cost control. In order to avoid

circumstances like theft of money and product from guests and staff, the manager

or the person in charge should be aware. The invoices should be checked and

make sure that they are charged correctly. The inventories must be in line for

everything from paper, goods to linens to foods. Also the company might receive

complaints from the customers. This is where customer satisfaction enters. It is

normal but the company assures that they will notice every complaint that will

receive and fix the issues as soon as possible.

Cleanliness is one of the major problems that the company might face as

what they offer in accommodation. They cannot assure that all the guests who will

enter the van will leave it as clean as when they enter it. So the duty of the staff is


to maintain the cleanliness of the van, every part of it to avoid complaints from the

guests. Lastly is the comfortability of the guests. Accommodation is what the

company offers. Their aim is to provide comfort for the guests during their trip. It is

the major problem that they will face. If they failed to give the comfort to the guests

need, they might lose them. In able to solve that problem, the company should

always check the maintenance of the van especially before the start of the trip.

Make sure to have tools in case of emergency for everyone’s’ safety. Also the

equipment inside the van should be checked regularly. The appliances too, check

if they are working properly. Especially the beds, linens, pillows, make sure they

are free from bed bugs for the comfort of the guests while sleeping. Problems are

just around the corner but with proper thinking and understanding, all things can be

solved.

V. Competition

In the business industry, there will be always rivalry or competition. The

Escapade Campervans possible competitions are the travel agencies and hotels.


The advantage of a travel agency is that they offer package tours that are less

hassle for the travelers. Sometimes, they also have accommodations as inclusion

for the package. They also offer transportation and itineraries. While in hotels what

they have amongst us is the type of rooms they offer, the room service, and the

amenities that can be found in a normal hotel. What the Escapade Campervans

have against those competitors is the unique experience that their clients will have.

In travel agencies, there is fixed itinerary which the tourist will follow. They are only

given allotted time to visit one attraction while if they rent our campervan, they

have the freedom to choose their destination anytime they want to. They can enjoy

the destination as long they want. For the advantage in hotels, the campervan is

two in one (2 in 1) which offers both accommodation and transportation at the

same time. The clients will feel relaxed at the same time they can have an

overview of the beautiful sceneries while the van is moving.

VI. SOURCING AND FULFILLMENT

VII. TECHNOLOGY

The increased use of high technology has made an impact on everything

on Escapade campervan. They have extravagant equipment that surely will fit


your needs. The modernized motor home of Escapade has a Wi-Fi Connection

which is consider a basic need that a human must have on their daily lives. Aside

from that they have cooking equipment which the customers will use while having

a trip. They have also a high standard television, a DVD player and a karaoke in

which they can sing lively with their family or friends these addends your

enjoyment while having a vacation. The equipment that escapade has is surely a

high technology.

VIII. INTELLECTUAL PROPERTY

The Escapade Campervan can have a patent in Intellectual Property

Office of the Philippines because of its uniqueness and it is new to the eye of the

Filipino netizens. The Escapade campervan is transportation and at the same

time an accommodation that will surely fits your budget. The interior design is

customized and even the exterior design is uniquely painted by the local artists.

But to have a patent there are lots of requirements to be done or accomplished.

IX. Future Products and Services

As of now the Escapade Campervan Company offers accommodation,

transportation and some Filipino dishes. As the owners want to expand their


services for better customer satisfaction, they will offer other products in the future.

They will have additional vans so that they will be able to cater more clients who

want to experience the Escapade Campervans. Partnership with travel agencies is

another goal. For those foreign tourists who are first time to visit the Philippines can

avail a package tour with campervan as their transportation and accommodation.

Another is the foods to be served to the guests. The owners plan to add more

Filipino dishes that will satisfy the taste buds of the guests. This will give them more

options to choose from.

X. TARGET MARKET

a. Total addressable market or potential market

A good location is important to the success of a business. The company

decided to establish their business in Manila. Manila is the capital and second-

largest city of the Philippines and one of 16 cities that comprise Metro Manila with

an overall population estimated at 12 million in 2014. Establishing a business in a

city has an advantage because it has a large number of customers and it could

increase revenue at the same time increased marketing exposure.

b. Serve available market or target market

Target marketing is about attracting customers who will buy what they are

selling. In a motor van business their target market are those who have the ability to

travel. The campervan is suitable for any age. If they are travelling with their family,


friends or love ones they can enjoy the accommodation inside the campervan while

having a trip.

c. Share of market

The company can cater up to 5% of the population in Manila. The reason

why they can only accommodate a small percentage of the population is because

they are new in that business industry.

XI. MARKETING AND SALES PLAN

a. Positioning

The escapade campervan company is in the middle class status or as a

premium class regarding the service and its price. The middle class person are the

one that can afford the accommodation that the company offers. Especially those

people who has a stable job and standard living. Their businesses are absolutely

fresh and new as well as affordable.

b. Pricing

The company total quantity cost per person is 3, 298.32. They decided to put

70% mark up on their total quantity cost to come up to their price of 5, 663, 64. The

said tour price includes 3D/2N accommodation and transportation per person.


The price is allocated only for the first 200 kilometers. For every succeeding

kilometer the client must have additional payment of 24.00 pesos per person on

their total quantity cost. The price per succeeding kilometer was computed based

on the tour price and the 200 kilometers inclusion therein.

In times that the client wish to extend their tour, there is allotted cost for

every succeeding day in terms of accommodation. The rate was computed based

on the quantity cost of the campervan only subject to additional 70% marked up for

the reason that the campervan itself was the means of accommodation catered by

the company. The computed rate was 4, 622.35 per day regardless of the number

of persons booked.

Sample computation for 4D/3N, 4 persons

MANILA-BAGUIO TOUR (247kms)

For the first 200 km with 3D/2N accommodation


= 5, 663, 64x 4 = 22, 654. 54

For succeeding transportation:

PRICENO. OF SUC-

CEEDING KM

NO. OF PER-SON TOTAL

24 47 4 4,512

For succeeding day of accommodation:

PRICENO. OF SUC-

CEEDING DAY

TOTAL

4,622.35 1 4622.35

TOTAL TOUR PRICE: php31, 788.89

c. Promotion

C1. Packaging


The design of the campervan of Escapade features the different attractions

in the Philippines. This is personally painted by local artists. While the interior

design of the van is similar to the ambience of a hotel.

C2. Advertising

To promote their business they are using social media and even

commercial advertisement. They will use this kind of advertisement for them to

attract more customers especially the netizens. For the foreigners they can visit the

social media of Escapade campervan.

C3. Public relations

As an organization the Escapade won’t stop in obtaining sales, but

everything will involve sales. In part of this they came up with the idea of sponsoring

fun runs in Manila area. In that way they can attract possible customers. They give

free bottled waters for the participants and for the champion they will give free

experience of travel in their campervans good for two persons. Along NCR area

only.

C4. Content marketing


Things you need on a trip:

Food and beverages

Recreation and entertainment

Transportation

Travel services

Accommodation

Mostly when you go on a trip you’ll think of the things you’ll need before you

go on a travel. These are the things that are mostly needed by a traveler and

Escapade campervan really fits on the “Things that you need on trip” because

campervan is a transportation and at the same time an accommodation that

includes recreation and entertainment.

C5. Social media

They use Facebook, Twitter and Instagram in order to achieve marketing

communication and branding goals. They use this kind of social media for

marketing purposes. It primarily covers videos, images and contents about their

company. The benefits of using social Medias is to improved customer insights

about a certain product.

D. Distribution


a. Direct

The Escapade Campervan customers can avail the products that the company

offers by visiting our main office. They can inquire about the product directly to the

owners. Also they can have a view of the campervan to see if they really like the

product. This will give the customers the chance to decide well in availing the

product.

b. Manufacturer’s Representative

E. Strategic Alliances

a. Milestones and Metrics

In the future, Escapade campervan will expand its services. The owners’

goal is to have additional campervans to cater more customers. They also plan on

serving foods to customers who doesn’t want to cook during their travel. Also they

are planning to have a partnership with travel agencies to get tour packages which

the customers can avail. These will help to promote our company and product.

b. Management Team


General Manager

The general manager is responsible for achieving optimal guest

satisfaction and a good working environment to attain all set objectives. To achieve

this, he or she should run the business in accordance with the standard operating

procedures and policies as set out by the company. He shall see to the

implementation of optimal and attractive products and services required to address

the business target groups, based on marketing plans and budgets. He shall ensure

the correct production and distribution of information and promotion materials as

agreed to.

Marketing and Sales

Accomplishes business development activities by researching and

developing marketing opportunities and plans and implementing sales plan.

Achieves marketing and sales operational objectives by contributing marketing and

sales information and recommendations to strategic plans and reviews, preparing

and completing action plans and implementing production, productivity, quality and

customer-service standards.

Accounting staff

Responsible for collating, preparing and interpreting reports, budgets,

accounts, commentaries and financial statements. Also, undertakes strategic


analysis and assisting with strategic planning and undertakes research into pricing,

competitors and factors affecting performance.

Customer Service

Interacts with customers to provide and process information in response

to inquiries, concerns and requests about products and services. Deals directly with

customers either by telephone, electronically or face to face. Process orders, forms

applications, requests, communicate and coordinate with internal departments,

follow up on customer interactions and provide feedback on the efficiency of the

customer service process.

Drivers

They are drivers with Professional Driving License which are also

responsible for inspecting the vehicle prior to leaving the place. Responsible in

observing traffic regulations, taking appropriate measures to secure and safeguard

the vehicle especially the clients of Escapade Campervans.

XII. FINANCIAL PLAN

A. Sales Forecast


SALES FORECAST year 1 year 2 year 3 year 4 year 5total sales per year 7,423,858.66 7,795,051.59 8,184,804.17 8,594,044.38 9,023,746.60average sales per day 22428.56 23549.988 24727.4874 25963.86177 27262.05486average services sold per day 1 1.05 1.10 1.16 1.22

Escapade Campervan forecast their sales for the next 5 years of

operation. The company computed their mark-up price which is P5, 607.14 and

become the basis of their average sales per day multiply to their target number of

customer per day. The company decided to have 331 operating days. Their

estimated total sales per year were computed by multiplying their operating days to

average sales per day as shown above. Total sales per year on Year 2 to Year 5

were computed by adding 5% to sales of preceding year.

B. Personnel Plan

Salary and Bonus:

POSITION QUANTITYSALARY

PER MONTH

SALARY PER

ANNUM

13TH MONTH

PAY


General Manager 1 20,000.00 240,000.00 20,000.00Marketing and Sales Staff 1 12,000.00 144,000.00 12,000.00Financial Staff 1 12,000.00 144,000.00 12,000.00Customer Service 1 12,000.00 144,000.00 12,000.00

TOTAL 4 56,000.00 672,000.0

0 56,000.00

Deductions:

POSITION Phil-health SSS Pag-ibig taxGeneral Manager 3000.00 6000.00 4440.00 28,800.00Marketing and Sales Staff 1,800.00 4,800.00 2,520.00 17,280.00Financial Staff 1,800.00 4,800.00 2,520.00 17,280.00Customer Service 1,800.00 4,800.00 2,520.00 17,280.00TOTAL 8,400.00 20,400.00 12,000.00 80,640.00

In year 2015, owners of Escapade Campervan hired one general manager to

handle their business. The manager has a gross annual salary of P240, 000.00.

The company also has three staffs that are assigned to marketing and sales,

accounting duties and customer service. They will be compensated equally. Their

yearly salary is P144, 000.00. All of the employees’ salaries were deducted by their

SSS, Phil-health and Pag-ibig contribution and their 12% income tax. As part of

employee benefits, all of them received their 13 th month pay in proportion to their

monthly salary and additional employer contribution of SSS, Phil-health and Pag-

ibig.

G. Exit strategy


The owners of Escapade Campervan will exit this company after they have

created a flourishing business that could be sold for a substantial profit and/or as a

franchise to the new possible owners that will continue the company’s legacy

across the country. It is the owners' intention to run this business until they are

ready to retire or have decided to sell the business and start another.

In the event the proposed plan is not successful the owners will implement

necessary measures to exit the business with minimal damage to the owners. All

equipment and merchandise will be sold to cover any outstanding debts. Any

remaining debt will be divided in proportion and will be paid by the owners in the

form of monthly payments until all debts are paid in full.

business plan 2016 final

Documents