Session-2014-2015 2ND Assingment -Business Plan

Submitted to- Submitted By-Mohit Sir Jerin Jose

Mathew,Abhishek

Tripathi,Amardeep Sarathe,Vinay Verma Vivek Choudhary BBA 4th sem “F”

Prestige Institute of Management & Research

Name of the company- Custom Riders Address- 6, Near Tower Chouraha, Sneh

Nagar, Main Road, Sapna Sangeeta Road, Indore - 452001

Nature of business- Service Providers

Introductory Page

The time for customization and modification of cars & motor bikes is still to arrive in Indore.

Very few modification shops and no customization shops in Indore.

Not much competition from the existing modification shops.

There is no major market segmentation in this sector.

Environment & Industry Analysis

The people of Indore ,especially the youngsters are very much interested in modifying their bike & cars.

There are no major modification shops in or around Indore.

This gives us an huge oppurtunity to run custom or modification shop.

Environmental & Industry Analysis

Products - All genuine parts , Parts used that are most suitable for your rides, Accessories.

Services - Customization of engine , Modification of body parts of your ride.

Description of Venture

Entrepreneurs – There are five young entrepreneurs associated with this venture.

Abhishek Tripathi , Amardeep Sarathe , Jerin Mathew , Vinay Verma , Vivek Choudhary.

All the above are pursuing their graduation course (BBA) from Prestige Institute Of Management & Research.

Description of the Venture

Almost all the body parts and the engine parts are being ordered from the suppliers known to be also supplying to the major motor & car companies.

This is done in order to make sure that the customers receive genuine and the most sophisticated & also the most suitable parts for their rides.

Production Plan

Physical Plant -

Their will be only two major showroom + working garage.

This is done in order to make sure that nobody else uses our name to fool the customers.

Production Plan

Services will be provided directly to the customers.

Customers can also about know about the required information from our companys’ management.

Services on first come first take basis

Operations Plan

Pricing The most reasonable prices for the

customization & modification only at our shop.

Bring one more customer along ,will be given special offers on various body parts.

Marketing Plan

Promotion - Deals with various car & bike dealers to

suggest the name our shop to their customers.

Advertisements in major newspapers and on Television shows related to bikes & cars.

Organising a Competiton(show) of custom made & modified Cars & Motors bikes.

Marketing Plan

The size of Target customers is very small.

The problem of recurring customization jobs for the rides.

Customers having not much knowledge about customization & modification of rides.

Assessment of Risk

Not much new technology available in India.

Very small window of opportunity.

Assessment of Risk