business plan

Business Plan of APE OPTICAL

April 23

2012Product base business and which is Optical products like Eyeglasses, Sunglasses, Prescription sunglasses, and Contact lenses. This is the 3years Business Plan for the organization.

M. Shaharyar Saeed (CEO)

MOHAMMAD ALI JINNAH UNIVERSITY KARACHI, PAKISTAN

M. Shaharyar Saeed

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Dated; April 23rd , 2012

Entrepreneurship

Section “B”

Business Plan

Ms.Afsheen Danish

Table Of Content:Executive Summary .............................................................................................. 5

The Company ........................................................................... 6 Introduction ..................................................................................................................... 6

Name and Location ......................................................................................................... 6

Name and Addresses of Principal .................................................................................. 6

Nature of Business ........................................................................................................... 6

Statement of Financial needed ....................................................................................... 6

Statement of Confidentiality of report .......................................................................... 7

Mission Statement ........................................................................................ 7

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Vision Statement ........................................................................................... 7

Industry Analysis ..................................................................... 8 Industry Product .......................................................................................................... 8

Industry Activities ........................................................................................................ 8

Forecast and the Trend of Industry ........................................................................... 9

Products ........................................................................................................................ 9

Market Size Statistics ................................................................................................ 11

Market Forecast ......................................................................................................... 12

Competitors Names .................................................................................................... 13

Marketing Plan ...................................................................... 14 Market Analysis Summary ......................................................................................... 14

Target Market .............................................................................................................. 15

Availability ................................................................................................................... 15

Customer Connection .................................................................................................. 15

Customer Characteristics ........................................................................................... 15

SWOT Analysis ............................................................................................................ 16

Marketing Expense/Budget ........................................................................................ 17

Financial Plan ........................................................................ 18 Investment and Financial ........................................................................................... 18

Monthly Expense Table .............................................................................................. 19

Projected Income Statement 1st year ........................................................................ 20

Projected Income Statement 2nd year ....................................................................... 21

Projected Income Statement 3rd year ....................................................................... 22

Projected Balance Sheet 1st year ............................................................................... 23

Projected Balance Sheet 2nd year .............................................................................. 24

Projected Balance Sheet 3rd year .............................................................................. 25

Cash Flow Statement ................................................................................................... 26

Source of Funds ........................................................................................................... 28

Conclusion .................................................................................................................... 28

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Executive Summary

The Title of the Business is APE Optical which is the abbreviation of All Partners Enterprise. Because this Business is the collaboration of University students and the idea behind this business is made by their all 5 partners, that

is why we made its name APE.

The introduction of this Organization is that, this is the Product base business and which is Optical products like Eyeglasses, Sunglasses, Prescription sunglasses, and Contact lenses. This is the 3years Business Plan for the

organization which can be vary in the future according to the situation in any department.

Source of funds invested directly by the partners with a total investment of 1.2million estimated.

The area which we have considered is the NIPA Chowrangi, Gulshan-e-Iqbal Town, Karachi, Pakistan.

The optical shop services to students as the main target products in mainly low-grade glasses, including frames, glasses, a variety of frame glasses,

contact lenses and care solutions concurrently, tablets, invisible mirror boxes. The Target Market is the in between the ages of 10years to 45years working

is Truly based on the Customization that what customer needs from us to buy.

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The CompanyIntroduction:

The introduction of this Organization is that, this is the Product base business and which is Optical products like Eyeglasses, Sunglasses, Prescription sunglasses, and Contact lenses. This is the 3years Business Plan for the organization which can be vary in the future according to the situation in any department.

Name and Location:

The Name of the business is APE Optical. The area which we have considered is the NIPA Chowrangi, Gulshan-e-Iqbal Town, Karachi, Pakistan.

Names and Addresses of Principals:

M. Shaharyar Saeed D1-8/1, Malir Extension Township Karachi,Pakistan.

NajamSaleem 601/15 F.B Area, Dastagir Society Karachi, Pakistan.

Manoj Kumar 23-Pak, DHA Phase IV, Karachi, Pakistan.

Awais Zaheer Block 52P, P.E.C.H.S, Karachi, Pakistan.

Osama Mehmood A-670, F.B Area Karachi, Pakistan.

Nature of the Business:

Our business is both product and the Service base business. In which we deals directly with the customer on shop and also with the online store through web site.

Statement of Financial Needed:

By the help of all partners APE Optical starts with Rs. 1.2million and the APE Optical established with help of 5 Partners and all are active partners. Each partner contribute Rs. 0.24million.

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Statement of Confidentiality of Report:

The information which is used in this report that it is solely for internal use, for evaluation and planning purposes only, and this information shall not be disclosed, duplicated, used in whole or in part, for any other reason whatsoever.

Mission Statement

“To create value & make difference”

Vision Statement

“To create uniqueness in our product & become the leader the market”

Industry Analysis8

What is the Eye Glasses & Contact Lens Stores Industry?Eyewear retailers sell eyeglasses, contact lenses, sunglasses, safety eyewear and optical accessories. These stores may also provide fitting and lens processing services. The industry excludes the manufacture of lenses, online and mail-order retail of optical goods and sales at optometrist doctors’ offices.

Industry ProductsFrames

Eye examinations

Prescription lenses and lens treatments

Contact lenses Sunglasses

Industry ActivitiesPrescription eyeglass retailing

Contact lens retailing

Sunglass retailing

Optical accessories retailing

In-house lens processing

Forecast and the Trend of the Industry:

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The forecast of the industry is that, There are lot of scope in this side of the business because after the deep research we come to know that in this industry or business we can find lots of potential or normal customers from the market. There are lot of Schools, colleges and the Universities in the market that can be the most preferable in this time, because most of the students are willing to pay for the new designs and the new fashion of Eyeglasses, Sunglasses, Prescription sunglasses, and Contact lenses in the market according to the season and the trend.

If we talk about the future market of the business is that this business will run time to time because according to market survey in Karachi we got more than 100,0000 potential customers.

Products:

These are the products of the New era which have found according to the future predictions. And this is not enough the research is being done for our potential customers.

The following modern eyeglass lenses are lighter, thinner, and more scratch-resistant than glass lenses or the older, common plastic lenses.

Polycarbonate lenses. These eyeglass lenses are impact-resistant and are a good choice for people who regularly participate in sporting activities, work in a job environment in which their eyeglasses may be easily scratched or broken, and for children who may easily drop and scratch their eyeglasses. Polycarbonate lenses also provide ultraviolet protection.

Trivex lenses. Made from a newer plastic with similar characteristics of polycarbonate lenses. It is lightweight, thin, and impact-resistant and may result in better vision correction than the polycarbonate lenses in some people.

High index plastic lenses. Designed for people who require strong prescriptions, these eyeglass lenses are lighter and thinner than the standard, thick "coke bottle" lenses that may otherwise be needed.

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Aspheric lenses. These eyeglass lenses are unlike typical lenses, which are spherical in shape. Aspheric lenses are made up of differing degrees of curvature over its surface, which allows the lens to be thinner and flatter than other lenses. This also creates an eyeglass lens with a much larger usable portion than the standard lens.

Photochromic lenses. Made from either glass or plastic, these eyeglasses change from clear to tinted when exposed to sunlight. This eliminates the need for prescription sunglasses. These eyeglass lenses may not darken in a car because the windshield could block the ultraviolet rays from the sun.

Polarized sunglasses. Light reflected from water or a flat surface can cause unwanted glare. Polarized lenses reduce glare and are useful for sports and driving. These lenses may cause the liquid crystal displays on the dashboard of cars to appear invisible.

The type of vision problem that you have determines the shape of the eyeglass lens. For example, a lens that is concave, or curves inward, is used to correct nearsightedness, while a lens that is convex, or curves outward, is used to correct farsightedness. To correct astigmatism, which is caused by distortions in the shape of the cornea, a cylinder shaped lens is frequently used. Simply put, the eyeglass lens is a tool you use to focus light appropriately onto your retina.

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MARKET SIZE STATISTICS:

Eye Glasses and Contact Lens Stores

The total market size for the Eye Glasses and Contact Lens Stores industry includes statistics on all companies, both public and private. In addition to total revenue, the table contains details on employees, companies, and average firm size. Use this market information to research and analyze growth rates and the Eye Glasses and Contact Lens Stores industry outlook based on quantitative research and hard data.

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MARKET FORECAST:

Eye Glasses and Contact Lens Stores

Market forecasts show the long term outlook & trends for Eye Glasses and Contact Lens Stores. The following five-year forecast utilizes advanced econometric

techniques that take into account both short-term and long-term growth trends.

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EYE GLASSES AND LENS COMPETITOTRS NAME

ADDIDAS GUCCI PRADA DIESEL MODO NIKE VERSACE POLO BOSS WARLUX ITALIAN DESIGN 3TRENDY OPTICAL

These are all the competitors of our product. It includes local and foreign market competitors.

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Marketing Plan

Market Analysis Summary:

The optical shop services to students as the main target products in mainly low-grade glasses, including frames, glasses, a variety of frame glasses, contact lenses and care solutions concurrently, tablets, invisible mirror boxes. The Target Market is the in between the ages of 10years to 45years working is Truly based on the Customization that what customer needs from us to buy.

"APE" optical shop with advanced equipment, optometry, optometry technology professional, and affordable products, to provide customers with excellent service and appointed a senior optometrist. Services include: free computer optometry, glasses free maintenance, free cleaning glasses, eye free consultation, expert professional optometry. Service Features: expert Zuotang optometry; advanced computer refractor main sleep; quality services; absolute affordable glasses ; in normal circumstances, within six months the case of any structure may be attributable to the product itself, production and material adverse situation, we will give you a free replacement product of equal value (normal wear and tear, scratches or improper use unless .) technology to ensure: Dispensing luminosity within two weeks of any discomfort, we will be free for you to re-examination, if necessary, the main target market of students. After investigation, myopia in 80% of the students is a great market potential of the glasses consumer market.

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Target Market:

Our Target market is specially the students of the universities, Colleges, Centers, Schools and the Institutes which are situated at NIPA and its surroundings.

And another thing is that we are also looking forward for all ages. Like in the age of 5years - 70years. Men and Women both categories with all varieties.

Availability:

The availability of our products are easily available on the main outlet of the NIPA and by Online you can buy our products easily. You can modify your products means Customization by your choice.

Customer Connection:

Our customers connection are mainly depends on our Feedback or Our Call Centre department. We are also having Email Department which gives the daily promotions to our Customers and the Potential Customers and the SMS marketing will also help us to create connections with our growing Customers.

Customer Characteristics:

Our Customer characteristics are youth people specially. The students who are looking for the new innovative designs and by the passage of time changing the Trends or the Fashion.

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APE Marketing SWOT ANALYSIS

STRENGTHS

Different varieties of glasses will provide. Nominal price charge will customer. Customization eye glasses. Offer discount packages. Full finance control. Competitive advantage.

WEAKNESSES

Not registered business. Lack of skills. New in market. Lack of experiences. Lack of finance availability. Lack of available resources. Uncertainty risk.

OPPORTUNITIES

Online transactions. Youth target market.

THREATS

Imitate product. Government duties. Branded glasses. Competitor. Inflation. Economic Stability.

Marketing Expense / Budget

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This marketing budget tell you about the expenses of it. These are the forms of marketing related to our Business APE.

Now here is the Marketing Budget:

Form MediaNumbe

rFrequenc

yUnit Cost

Total Cost

Pena flexPhysical Location 60

3 times in a year 150 9000

PamphletsPhysical Location 10000

2 times in a year 0.25 2500

Online Marketing Websites 1 At once 15000 15000

SMS MarketingCell Phones/

Software Unlimited No limit 1500 1500

Social Media on Pages

Internet Facebook Unlimited No limit 0 0

Total 28000

Financial Plan18

Investment and Financial:

Source of funds invested directly by the partners with a total investment of 1.2million estimated.

Every partner is giving 240 hundred thousand Pakistani Rupees (PKR).

In which 200,000 is the Deposit or Advance for the Property or Shop.

Mirrors Counters Splits or Air Conditioner Initial Inventories Furniture Decoration Electronics Appliances Electricity Generator

We are 5 partners in this Business and every partner have equally rights and shares in this Business. The expected Income will be divided in between us equally.

M. Shaharyar Saeed will be working as a CEO of the organization who is arranging all the activities of the organization and assigning the work to their partners respectively.

Najam Saleem will be working as the Finance activities of the organization.

Awais Zaheer will be working as the purchaser of the required products and fulfilling all the requirements of the organization.

Manoj Kumar will be working as the salesman on the shop who deals with the customer directly because his marketing experience is good in it.

Usama Mehmood will handle all the online selling and purchasing.

Here are some different monthly Expenses are given below;

Monthly Expenses Table

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Expense Amount Rs.

Rent Expense 25,000

Electricity Expense (Monthly) 5,000

Employees Salary (Monthly) 5,000

Other Expenses (Monthly) 5,000

Total 40,000

The Financial plan seeks to reflect the financial implications of your marketing, people and operational plans in the form of profit-loss accounts, cash flows, and balance sheets.

For the Financial Plan of APE Optical, made some assumption and according to these assumptions we prepare Financial Report for the APE Optical.

Projected Income StatementsThere are projected Income statements for the APE Optical are given below:

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1st Year

APE OPTICALProjected Income statement

For the period ended on 31 Dec, 2012

Sales 312,000 less: Cost of goods sold -199680 Gross profit 112320less: Expenses: Salaries Expense xxx Rent Expense 300,000 Petty Cash Expense 6,000 Utilities Expense 60000 Total expenses 366000 Operating Loss -253680Add: Other income Consultancy Income 78,000 Designs Commission Income 50000 Total Other Incomes 128,000 Net Loss -125,680

Now this is the 2nd year's Income Statement:

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2nd Year



Sales 624,000 less: Cost of goods sold -399360 Gross profit 224640less: Expenses: Salaries Expense 60000 Rent Expense 300,000 Petty Cash Expense 6,000 Utilities Expense 60000 Total expenses 430000 Operating Loss -205360Add: Other income Consultancy Income 124,800 Designs Commission Income 70000 Total Other Incomes 194,800 Net Loss -10,560

Now this is the 3rd year's Income Statement:

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3rd Year



Sales 936,000 less: Cost of goods sold -599040 Gross profit 336960less: Expenses: Salaries Expanse 60000 Rent Expense 300,000 Petty Cash Expense 10,000 Utilities Expense 60000 Total expenses 430000 Operating Loss -93040Add: Other income Consultancy Income 187,200 Designs Commission Income 80000 Total Other Incomes 267,200 Net Profit 174,160

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Projected Balance SheetsThese are the 3 years Projected Balance Sheets for APE Optical are given below:

1st Year

APE OPTICALBalance sheet

For the period ended December 31, 2012ASSETS EQUITIES & LIABILITIES

Current assets Current liabilities cash in hand 100,000 Accounts payable xxxcash at bank 100,000 accounts receivable xxx Advertising payable 25000Prepaid Rent 300,000 Inventory 100,000 Fixed assets Furniture and Fixtures 200000 Equipment 89,320 Owner's equity Machinery 50000 Capital Shaharyar Saeed 240000 Capital Najam Saleem 240000 Capital Osama 240000 Capital Manoj Kumar 240000 Capital Awais 240000 Less: Drawing -150000 Add: Net Income -125680Total assets 949320 Total Equities 949320

Now this is the Balance Sheet for 2nd year:

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2nd Year

APE OPTICALBalance sheet 2nd Year


Current assets Current liabilities cash in hand 145,000 Accounts payable 58,060cash at bank 82,000 accounts receivable xxx Advertising payable 28000Prepaid Rent 300,000 Inventory 80,000 Fixed assets Furniture and Fixtures 55000 Equipment 23,500 Owner's equity Machinery 5000 Capital Shaharyar Saeed 205000 Capital Najam Saleem 50000 Capital Osama 50000 Capital Manoj Kumar 150000 Capital Awais 205000 Less: Drawing -100000 Add: Net Income -10560Total assets 635500 Total Equities 635500

Now this is the Balance Sheet of 3rd Year:

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3rd Year

APE OPTICALBalance sheet 3rd Year


Current assets Current liabilities cash in hand 250,000 Accounts payable 99,340cash at bank 150,000 accounts recivable xxx Advertising payable 32000Prepaid Rent 300,000 Inventory 26,000 Fixed assets Furniture and Fixtures 12000 Equipment 15,000 Owner's equity Machinery 5000 Capital Shaharyar Saeed 180000 Capital Najam Saleem 72500 Capital Osama 100000 Capital Manoj Kumar 150000 Capital Awais 50000 Less: Drawing -100000 Add: Net Income 174160Total assets 758000 Total Equities 758000

CASH FLOW STATEMENT

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The statement of cash flows is one of the main financial statements. (The other financial statements are the balance sheet, income statement, and statement of stockholders' equity.)

This is the Cash Flow Statement of APE Optical of 3 years:

APE OPTICAL

CASH FLOW STATEMENT

FOR THE PERIOD ENDED DEC 31 st 2014

Cash flow from operating activities

EBIT (xxxx)

Adjustment of non-cash

Depreciation (33932)

Increased in Accounts Receivable (xxx)

Increased in Inventory (100000)

Increased in accounts payable (xxx)

Advertising payable (25000)

Tax payment ( in the future)

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Net cash flow from operating activities (158932)

Cash flow from investing activities

Increased in fixed assets (200000)

Increased in machinery (50000)

Increased in equipment (89320)

Net cash flow investing activities (339320)

Calculation of purchased or sales of fixed assets

Fixed assets at start 339320

Less: depreciation (339320 × 10%) (33932)

Total fixed assets at start 305388

Less fixed assets at end ( --- )

Purchased of fixed assets 305388

Sources of Funds:

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The sources of Funds are , we all partners. We contributing our investments into APE Optical to make it successful in present or in the Future.

Conclusion:This is the Business Plan for the APE Optical. Hope that we will success in the future according to our assumptions which we have mentioned in this Business

Plan. May ALLAH give us success. Ameen

Regards;

M. Shaharyar Saeed

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