business plan
DESCRIPTION
FORMATTRANSCRIPT
A. BUSINESS NAME
Mr. SiomaiAng siomai ng
bayan
B. NAME OF PRODUCT
SIOMAI
EXECUTIVE SUMMARY
Our business plan aims to satisfy the needs and wants of the people who will buy our products. Our products has its special ingredients that will give our consumers nutrition that their body need. It is also cheap that can afford easily by our consumers.
DESCRIPTION
Siomai, is the best Asian food found in Asia. It has lot of variations like pork, beef, shrimp, and shark’s fin siomai. Taste this and you’re in a heaven of siomai because of its flavor. Taste this yummy dish that can never forget.
D. COST OF MATERIAL
Fixed Cost
Unit Quantity Unit cost Total amount
Toothpick box 6 P15.oo P90.00
Siomai plate paper pack 5 P15.00/50pcs P75.00
Tong Unit 3 P20.00 P60.00
Electric Steamer Unit 1 P750.00 P750.00
2.5 ml. Sauce cup pcs. 200 0.34 P68.00
Sauce container Unit 2 P35.00 P70.00
Extension wire Unit 1 P180.00 P180.00
Tissue Pack 1 P80.00 P80.00
Total Fixed cost 219 P1095.34 P1293.00
E. VARIABLE COST
Variable Cost
Unit Quantity Unit cost Total amount
Siomai (already made) pack 7 P50.00/pack P350.00
Soy Sauce pack 8 P7.00/pack P56.00
Calamansi pcs. 75 P2.00/pc. P150.00
Garlic pcs. 10 P5.00/pc. P50.00
Chilli pcs. 15 P2.00/pc. P30.00
Total variable Cost 115 P60.00 P636.00
Miscellaneous P471.00
F. CAPITAL SHARE
Capital share Percent% Capital
Owner's
Dante Pioquinto Jr. 20% P480.00
Ace Estabillo 20% P480.00
John ChristianSacedor 20% P480.00
John Kenneth Halili 20% P480.00
Ronel Vilar 20% P480.00
Total 100% P2400.00
MISSION
To serve great tasting food, bringing the joy of eating to everyone.
VISION
By instilling the business goal in achieving success, enhancing the ways and means of expanding the capability of competing assertively in the industry.
BUSINESS PROBLEM
We know that siomai is one of the best and common street food today. The common problems that our business may encounter, is the climate change. We know changing weather may cause less people who can be our prospective customers. And also some siomai product are too expensive to buy but our siomai is cheaper and healthier than other siomai.
GOALS/PRINCIPLES
To test the business, we should focus on the goals of our business to easily gain the trust of our customers.
These our the goals of our business
1. To earn more money
2. To help people to be healthy
3. To hopefully be competitive here in the Philippines
DEMAND AT THE PRODUCT
Demand
is an economic principle that describes a consumer's desire and willingness to pay a price for a specific good or service. Demand refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand relationship.
BUSINESS MODEL
Capabilities
Supply chain
Cost
Partners
ValueProposition
Customer relationship
CustomerSatisfaction
Distribution Channel
RevenuesSuccess or
Failure
PERSONAL DETAILS
Dante Pioquinto
His an open-minded, friendly and resourceful leader with a sound and optimistic outlook on all things in life. He posses an excellent ability to motivate others, coupled with the ability to communicate comfortably at all levels, therefore ensuring an excellent working environment for all members of the team to perform at their bests.
Ace Estabillo
He is mature, positive and hardworking individual, who always strives to achieve the highest standard possible, at any given task. He posses good communication skills and have the ability and experience to relate to a wide range of people. I enjoy learning new things.
John Cristian Sacedor
He is an energetic, ambitious person who has developed a mature and responsible approach to any task that he undertake, or situation that he presented with.
Ronnel Villar
He is a confident person who relishes challenges and working under pressure. My greatest strengths are my research, communication and writing skills.
Kenneth Halili
He is an loyal, talented and caring person who loves making a difference into the lives of children. I am open-minded, patient and supportive towards other people.
TARGET MARKET
Our target market is our school. The students of our school with the age between 13-18 yrs. Old. We will introduce our business to our fellow students by serving them our product and giving them the satisfaction that they want. In case our business will be successful inside our school. We plan to expand our business in our barangay and near by communities.
Social/Consumer behavior
The target market will be the students, faculty members and other employee working in the school building. Primarily the market that will be quite consistent with regards to their capacity to pay and the modes of going out and have a break. The target market of Mr. Siomai may be composed of 50%of the population in the school. With the unweaving trend of the siomai industry the consumers are even more becoming aware of the continued changes in lifestyle of the target market
A. RESEARCH AND ANALYSIS
III. Marketing Plan
1. MARKET SIZE
3000
2500
1000
1500
2000
0
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The figure shows that the total population of the school is 2800. We made a survey of asking some students if they are willing to avail our product. And base to our survey we found out 900 of them are interested because of the nutrition and benefits they can get in our product.
2. MARKET DISTRIBUTION
Students
Nearby Communities
School Facul-ties
others
35%15%
30%
20%
The figure above shows the total population in the school and how we distribute our product to the customer and to the market. Our first priority are the students because they have the 35% of the population. Second is the near by communities with 30% the teachers that have the 20% of the population and lastly others have 15% of the population.
3. COMPETITION/MARKET SHARE
competitors market share target market
Competitor A 40% 30%
Competitor B 60% 45%
Mr. Siomai 25%
Our business targets to capture is the 15% for the market share of Competitor A and 10% of Competitor B, a total of 25%.
PROJECTED DEMAND
As you can see in our projected demand the 30% of the students in grade 7 avail our siomai in our fist year, also 30% of 2nd yr. students want our product. 30% of the students in 3rd yr. avail our product and 30% of 4th yr. students will buy our product. In our second year we have a new product also 30% of the students from grade 7 to 4th yr. avail our product. In our third year we presented new product siomai ball and 35% of the students avail our product and also he have a 500 person who avail our product came from others.
year product grade 7 2nd Yr. 3rd yr. 4th yr. others
1 siomai 250 200 250 200
2 fried siomai 350 250 300 250
3 siomai ball 450 300 350 300 600
PROJECTED SALES
Year 1 Year 2 Year 3
900x10=9000 1150x15=17250 2000x25=50000
IV. PRODUCTION AND TECHNICAL PLAN
A. PRODUCT DESCRIPTION
Mr. siomai unlike the other products of the same kind, our siomai contains unique characteristics that the other product don’t have. Our product contains nutrition's that help our customers to be ready to their daily living.
Mr. siomai has its different choices we have fish and pork flavor of siomai. It has protein, vitamins that helps the body in everyday life.
B. OPERATING STRATEGIES
We can make our product a hit by promoting our product by giving free samples and flyers for the discounts.
C. CRITICAL RISKS
There are many risk inherent in this business. The most critical risks is the customer’s changing taste. Of course customers taste often changes they wanted to try something new that suits their flavor. And people nowadays afraid to taste new brand the tend to patronize the brand they had been using quite a long time than to try new products.
EXPANSION OF THE TARGET MARKET
If we succeed in this business, selling it to the students and in our barangay, our group plan to upgrade our selling skills and we will product to other communities and cities.
StrengthThe trend of siomai is in
peak.Our location is desirable
for our target market.
WeaknessToo much existing
competitors. Lack of personnel
popularity
OpportunitiesThe siomai business industry is in the climax of its career right now. Making the trend to be very appealing for the Filipino market who are easily enticed by current trends in food and beverages industry
ThreatsThe trend of the siomai business may decline in a short period of time so we only have a certain time to set our standards and make ourselves known to the Filipino market.
As you can see in the figure above, it shows the possible strengths, weakness, opportunities and threats that our business could encounter
SWOT ANALYSIS
D. MARKETING STRATEGIES
Having an attractive design is a must Discounts
-in our opening date we are giving discounts to our costumers. Less 5.00 pesos in every order.
Advertising
- we are using fliers to introduce our product.
ORGANIZATIONAL PLAN
School canteen
Team leader
Production personnel
Staffs
Marketing personnel
Finance personnel
A team leader or team lead is someone (or in certain cases there may be multiple team leaders) who provides guidance, instruction, direction and leadership to a group of other individuals for the purpose of achieving a key result or group of aligned results.
Marketing personnel are people who deal with product marketing.
Production personnel in charge of all the materials needed in the production. Also liable in the technical necessities of the business
Finance personnel in charge of auditing and accounting School canteen serves as our business partner Staff in charge of selling products at the school canteen
WORK FLOW
Making product
Planning
Completion of ingredients
Food Test
Pass
Production
Selling Product
Fail
The operation will start in planning followed by production including the completion of ingredients, In making the product we held food test (pass of fail). If our food testing get failed we will start from the start. And if our food test will pass next is we sell the product and evaluation of work.
PERFORMANCE TARGETindication Year 1 Year 2 Year 3
Staff2 staff per department
3 staff per department
4 staff per department
Production Siomai Fried siomai Sioamia ball
Sales
We will sell it inside the
school using school canteen.
We will sell it inside the
school and on nearby
communities
We will sell it in the
whole city.
In our 1st yr. of operation we would be selling siomai inside the school canteen.In our 2nd yr. of operation we would be selling fried siomai inside the school and nearby communities.In our 3rd. Yr. of operation we would be selling all of our product and the new product, siomai ball in the whole city.
V. SUSTAINABILITY
FINANCIAL PLAN
As we invested in our business we learned that as we produce more products the more we earn our profit and our capital had brought back to us and increase more. But as the business get more popular also our target market will grow and the potential that we see in a risk to be a big hit in the industry all over the country.
PRODUCT/INGRIDIENTS Unit Price Quantity Total amount
FIXED COST
Toothpick P15.oo 6 P90.00
Siomai plate paper P15.00/50pcs 5 P75.00
Tong P20.00 3 P60.00
Electric Steamer P750.00 1 P750.00
2.5 ml. Sauce cup 0.34 200 P68.00
Sauce container P35.00 2 P70.00
Extension wire P180.00 1 P180.00
Tissue P80.00 1 P80.00
Total Fixed cost P1293.00
VARIABLE COST
Siomai (already made) P50.00/pack 7 P350.00
Soy Sauce P7.00/pack 8 P56.00
Calamansi P2.00/pc. 75 P150.00
Garlic P5.00/pc. 10 P50.00
Chilli P2.00/pc. 15 P30.00
Total variable Cost P636.00
Advertising
Ink Printing P100.00 1 P100.00
Bond paper P158.00 1 RIM P158.00 Total Advertising cost P258.00 Miscellaneous P471.00 Total Production cost P2738.00
TOTAL COST OF PRODUCTION
MONTHLY PROJECTED COST AND REVENUE
October November December January February March
Monthly revenue 10,000 10,000 10,000 10,000 10,000 10,000
Cost 636 636 636 636 636 636
Projected net profit 9,364 9,364 9,364 9,364 9,364 9,364
April May June July August September Total
10,000 10,000 10,000 10,000 10,000 10,000 120,000
636 636 636 636 636 636 7,632
9,364 9,364 9,364 9,364 9,364 9,364 112,368
CAPITAL SHARE AND PROFIT SHARE
OwnersCapita Share
(in php) % ShareProfit Share (in
php)
Dante Pioquinto P 480.00 20% 480,000
Ace Estabillo P 480.00 20% 480,000John Cristian
Sacedor P 480.00 20% 480,000
Ronnel Villar P 480.00 20% 480,000Kenneth Halili P 480.00 20% 480,000
Total P 2400.00 100% 2,880,000
After the first year of operation, it is expected that each satke or hold will receive a certain amount based on the percentage of the capital share as
seen above.
INCOME STATEMENT
Mr. SiomaiIncome Statement
For Year end periodSeptember 2012
Total Sales P378,000 Less: Operating Expense Ingridients/Raw materials 1,929.00 Packaging 15,000 Miscellaneous Fee 471 17, 400 Net Profit P 306,600
SOCIAL IMPACT
A.LONG TERM DESIRED OUTCOME
We envisioned after one or two years operation we could establish strong business with products that give nutrients to the customers.
We desired to be strong leading producer of healthy siomai. There are so many siomai that have chemicals and preservatives that have bad effect in our health
B.SOCIAL IMPACT FROM EACH ACTIVITY
We become more socially active after the business. Our vision and mission statements make us more determined to continue our business. We become close to our customers though our marketing activities. Our product offers a very nourishing and delicious siomai that is attainable by the average level of population.
CAPITAL OF CAPITAL SOURCES
Mr. Siomai Costing
Projected volume Daily
Daily Revenue
Projected Volume Monthly
Monthly Revenue
Projected Volume yearly
Yearly
Siomai p/pcs. P500 12,000 pcs P 120,000
mark-up 50 pcs. 1,000 pcs. P10,000
P2/pc
Selling Price
P10/pc
1st Year operation:
2nd Year Operation:
Mix everything together except the prawns Add Prawns to Ground pork mixture Making a circle with your thumb and index finger pack a wonton wrapper and flatten bottom on plate
Steam for approximately 10 minutes Voila! Siomai
FLYERS
ADDENDUM
A. SURVEY SHEETS
A B C D EService Price Cups
Cleanliness Color Taste
Over all Rating
They will rate us using this sheet A is the highest grade and e is the poor grade that they can give in our services.
B. MONITORING AND EVALUATION
We will conduct a monitoring process to our business to know that all workers that we pay are working and also we will conduct a survey to evaluate the quality of our product. The survey sheets will give there is a meeting.
Business Mentor and Team Leader
Monitoring evaluation
Business Mentor and
Team Leader
Investors
Distribution of Survey sheets
BUSINESS LOGO