[Business Plan Template]

Business Plan

Business Name: All in 1 Service CenterName of Owner: Sultanul ArefeenAddress:

Mirpur-10, Dhaka.www.allin1servicecenter.com

Contact numbers: +8801676164xxxThe plan is prepaid by-

1. Md. Asif, Sultanul Arefeen id:-11-18454-1

2. Rahman, Khan Munsur-ur id:-09-15118-3

3. Noor-A-Alam

id:-10-17055-2

MOHAMMAD MOSTOFA JAMANSenior Lecturer

Entrepreneurship Development

Department of Business Administration, AIUB Subject: Submission of Business Plan

Dear Sir,

We have much pleasure to submit this business plan entitled All in1 Service Center which has been prepared in requirements of the Final Examination in Entrepreneurship Development.In this report we are try to develop briefly our business plan. This is a business that is describing in one sentence All the home appliance repair service in a one store.Finally, we are truly grateful to you for giving us this pleasant opportunity to work on this business plan. Despite our all possible attempts, certain deficiencies may reside and we are sincerely regretting this.

Sincerely yours,

Md. Asif, Sultanul Arefeen id:-11-18454-1

Rahman, Khan Munsur-ur id:-09-15118-3

Noor-A-Alam

id:-10-17055-2

Table of Contents:

1. Executive Summary

Page #42. General Company Description

Page #53. The Opportunity, Industry & Market

Page #64. Strategy

Page #75. Business Model

Page #86. Team Management & Organisation

Page #97. Marketing Plan

Page #118. Operational Plan

Page #159. Financial Plan

Page #1810. Appendix

Page #231. Executive Summary

Home Appliance repair business is a great moneymaking opportunity for mechanically inclined entrepreneurs. Air condition, Refrigerator, Washing machine, Micro oven and are just a few of the home appliances that you will be able to repair at rates as high as $75 per product.

The purpose of this business plan is to raise 150, 00,000 tk. for the development of an appliance repair service while showcasing the expected financials and operations over the next three years. All in 1 Service Center is a Dhaka based company that will provide repairs of appliances and sales of appliances to customers in its targeted market. The Company was founded by Sultanul Arefeen. All in 1 service center give you the opportunity to take all the home appliance repair service in a one store. Here we repair your home appliances and provide you highest quality services. In our shop you found all types of home appliances repair services. We repair Computer, Laptop, Mobile Phone, Camera, Video camera, Television (LCD, LED & CRT), Air condition, Refrigerator, Washing machine, Micro oven, Printer, FAX Machine, Photocopier Machine, Scanner Machine and Projector Machine. We are not only providing you service but also give a warranty up to 1 year. We are available 24x7 in our website and 9am to 6pm in our stores around the different places in Bangladesh. We need a well setup big floor where all the home appliances have separate department and separate highly experience technician who provide their best quality service.

.2. General Company Description

The Name of the company is All in 1 Service Center. It is a Home Appliance repair company. It is a sole proprietorship business. The name of owner is Sultanul Arefeen. The business is started with a 4000 sq fit showroom in Mirpur-10, Shah Ali Super Market. Our initial capital is 1.5 cr. taka with fixed deposit 5,000,000 Taka. Mission statement

All in 1 Service Center is committed to provide quality and excellent service center that full fill your service demand. It is dedicated to nurture and high service that ensure the warranty of the product.Goals and objectives

Make a strong position in the local market.

Ensure the tension free service of your product. Provide on time service.

Provide you the world class service

Provide all the home appliances repair service in a floor.

Make a Brand Image of the Company.

Company strengths and core competencies

The company strengths are strong human resource management. We have best qualification and experience technician team of each of the service.

Our core competencies are we not only provide you service on time but ensure a warranty of your product for future uses.

Another core competence is make good commitment with our stock holders.

The industryWe make our business in home appliances repair service center industry. It is not a big industry but it is an important industry in our country. Every year 500 cr. Taka is transaction was done in this industry. Most of the raw material is collected from China. Our company want to be a leading position of this industry.3. The Opportunity, Industry & MarketThe Opportunity

In our country home appliances repair business has a great opportunity. At now all the home appliances have a separate repair center or store. Here have a market gap. Because there have no repair center or store where all the home appliances like computer, mobile phone, television, Air condition, Refrigerator, Washing machine, Micro oven and many more are repair or service in a single floor or store. So where have a good opportunity to establish a store where all the home appliances are repair in a single floor or store.The Industry

The main barriers to entry in this industry is general people are depend on their well known technician who are already did service their product. Most of the people are take that type of service with well known technician or store. So that is the main barrier to entry in this industry. The main customers of this industry is mid level income customer and as well as the high level of the society. Because the user of the home appliances is mainly that two types of customers. The bargaining power is available in the market because there have lots of small home service appliances repair store in all over the county. But like our business that have none of them. Our business has strong backward supplies integration. That makes us inspire to provide all type of repair service in a single store. Our main competitors are lots of small home service appliances repair store in all over the county. They are highly experience and technical well known but their service is not quality full like us. It is a great competitive advantage of our business. The major changes affecting the industry are quick change of home appliances technology in the competitive market. Sometimes old technologies parts are not available in the market because the mother company was stopping the production of that product.The Market

The total size of the market is not as big as compare to others product in our country. But it is a 500 cr. market in our country. The growing rate of that market is not so fast, but it is not so slow. It is an average growing market. Our Target is capture major percentage share of the total market. The major trends in the target market are consumer want a good quality full service that makes him/her tension free in the future. Now a day consumers are change their habit. They want on stop service center. We respect to consumers habit and provide on stop service in our store. As Bangladesh is a developing country, so that day by day people are more dependable on the electronic product. So demand of the repair service business is increase rapidly. 4. Strategy

The company follows the niche marketing strategy. This is a servicing center where customers get service on different electronic device not only that, also different companies will be served on their verities electronic device. So the target customer will be the entire market. The servicing not only targets the niche or a segment of market. It serves both house hold and companies. The servicing center serve the entire market because there are all types of servicing department like mobile phone, air condition, Television, Camera, Washing matching, Printing matching, Sound system, Computer, CPU, Fan, Fridge and so on. People will get all kind of electronic service from this servicing unit.

Now a days we cannot live a single moment without that different type of electronic device. Overall in Bangladeshi are dependent on electronic device. Thats why in Bangladesh is full of electronic device. People face different types of problem regarding their electrical device. An electronic device may face problems and then they find servicing center but in Bangladesh there is not enough and expert operators in servicing center. So when Customer will know about that center besides they will get better service from our center, they will be satisfied. And customer create believe in their mind about our servicing center. Like this if we are able to provide good service quality then we will be able to reach much of customer.

The Unique about the Business:

First time in Bangladesh.

Latest servicing facilities for customer.

Customer will get all electronic device servicing facilities in one place.

Customer will get better service on their device.

To bring device for receiving and delivery customer will get transportation facilities.

Customer will get discount facilities when they will be permanent.

Customer will get a token when they will give us their device.

Well decorated servicing center.

The value we are creating for our customers is providing the best quality service in a reasonable price with a specific time period delivery. The offering different from of our competitors is that we provide all types of service in a single floor or store and we also give a warranty that makes you tension free in future use of your product.

5. Business Model

The sources of revenue:

Our sources of revenue are providing service and sell spare parts. This is our main sources of revenue. We main revenue earning part is service point. We know that all the products are not creating the same value or revenue. Some are making high, some are average and rest of the will moderate. We cover our lose item with the high revenue items. We SWOT out our product and make it important so that revenue will not stop ever.

The major cost involve in generating the revenue:

The major cost involves in generating the revenue is Operation cost and Human Resource Management cost. We run a big store so fair of the store, electricity cost of the store, raw material like spare parts of the store needs a big amount of cost. Human Resource is big asset for our company. It is a competitive advantage of our company. To maintain the Human Resource need a big fixed cost. So this two fixed cost is major cost. That major cost is also involved in generating the revenue.

The investments requirement to get the business up and running:

Businesses that are beyond the startup phase and already have revenues coming in, a venture-capital investment may be appropriate. Fast-growth companies with an exit strategy already in place can gain up to invest, network and grow their company quickly.

"The benefit of venture-capital investors to a startup is that they can help them get the money and provide them with professional management expertise," said Brian Haughty, assistant professor of finance and director of the investment center atMarist College. "Because venture capitalists focus on specific industries, they can generally offer advice to the entrepreneur on whether the product is going to fly or what they need to do to bring it to market."However, venture capitalists have a short leash when it comes to company loyalty and often look to recover their investment within a three- to five-year time window.

Our investment is initially required 1.5 cr. tk. Major cost of that investment is business setup cost its around 12000000 tk. In the setup cost have store decoration, Central Air-condition system, furniture and electric wiring cost. Our second biggest cost is advance rent payment of the floor. It is 5 lac each moth of 6 months 30 lac taka. Rest of the money is need for promotional activities and government permission or registration cost.

Every moth we need 1360160 tk. fixed costs for running the business. We need 500000 tk. for rent of the place, 40000 to 50000 tk. thousand for electric bills and rest of the, money need other operation cost. Our Monthly Revenue Break-even point is 1422160 tk.The critical success factors and assumptions for making the profit model work:ObjectiveCandidate Critical Success Factors

We want Gain market share locally of 25%Increase competitiveness versus other local stores

Attract new customers

Achieve fresh supplies of farm to customer in 24 hours for 75% of productsSustain successful relationships with local suppliers

Sustain a customer satisfaction rate of 98%Retain staff and keep up customer-focused training

Expand product range to attract more customersSource new products locally

Extend store space to accommodate new products and customersSecure financing for expansion

Manage building work and any disruption to the business

6. Team Management & Organisation

List the founders including their qualifications and experience

The name of the founders is Sultanul Arefeen. He is BBA graduate. He is young but has lots of idea those help the society to change. He has not so much experience in the real business world but have well enough knowledge about the business.

Organizational chartDescription of who will manage the business on day to day basis:

Business and organizations is the function that coordinates the efforts of people to accomplish goals and objectives using available resources efficiently and effectively. The Head of the company is Managing Director. He is owner of the organization. He has two Subordinate,

1. Manager and 2. Chef Engineer

Under Manager have Accounts officer, HRM officer, Operation officer, Quality and Warranty officer, Sells and Marketing officer, Technical Officer and Security officer. The manager has give them direction and manager them.Under Chef Engineer has 6 different sections Engineer. Under section Engineer have two technicians. The sections manager give the direction and manage them as well as.7. Marketing Plan

Value:

The product of services is valuable to customers for- Giving warranty: We are giving warranty when customers take services from us. Also we provide detail understanding about the problem of the goods to the customers for proper handling. So that there were no possibility to occurs the same type of problem.

Low cost repairing: Hence our strategy is the business development and customer satisfaction, so we repair every kind of electronic goods. As we repair all kind of electronic items we can do the work with very low cost.

24/7 service: We are ready with 10 members who can give service to you at any time.

Good quality of service: We mostly believe that quality of the products should be obtained. Thats why we try our best to give quality service to our customers.

Target Market:

Our market target is those classified customer:

Upper level

Upper-Medium

Medium

For market competitors Lots of Small Electric product repair service stores in the Bangladesh.Market Positioning:

A positioning statement is a concise description of my target market as well as a compelling picture of how I want that market to perceive my brand. Though it may read like something from my promotional materials, my positioning statement is an internal tool. Every product and marketing decision I make regarding my brand has to align with and support my positioning statement. A good positioning statement is a guidepost for my marketing efforts. It helps me maintain focus on my brand and its value proposition while I work on market strategy and tactics.

A Guideline that I will follow for Good Positioning Statements

It is simple, memorable, and tailored to the target market.

It provides an unmistakable and easily understood picture of my brand that differentiates it from my competitors.

It is credible, and my brand can deliver on its promise.

My brand can be the sole occupier of this particular position in the market. I can own it.

It helps me evaluate whether or not marketing decisions are consistent with and supportive of my brand.

It leaves room for growth.

Pricing Strategy:

One of the most difficult, yet important, issues I must decide as an entrepreneur is how much to charge for my product or service. While there is no one single right way to determine my pricing strategy, fortunately there are some guidelines that will help me with my decision.Before I get to the actual pricing models, here are some of the factors that I will be considered:

Positioning- How am I positioning my product in the market? Is pricing going to be a key part of that positioning? The pricing has to be consistent with the positioning. People really do hold strongly to the idea that I get what I pay for.

Demand Curve- How will my pricing affect demand? You're going to have to do some basic market research to find this out, even if it's informal. Get 10 people to answer a simple questionnaire, asking them, "Would you take this service at X price? Y price? Z price?" For a larger venture, I'll want to do something more formal, of course -- perhaps hire a market research firm. But even a sole practitioner can chart a basic curve that says that at X price, X' percentage will buy, at Y price, Y' will buy, and at Z price Z' will buy.

Cost- Calculate the fixed and variable costs associated with my service. How much is the "cost of goods", i.e., a cost associated with each item service delivered, and how much is "fixed overhead", i.e., it doesn't change unless my company changes dramatically in size? I always followed that my gross margin (price minus cost of goods) has to amply cover my fixed overhead in order for me to turn a profit. Many entrepreneurs under-estimate this and it gets them into trouble.

Short-term profit maximization- While this sounds great, it may not actually be the optimal approach for long-term profits. This approach is common in companies that are bootstrapping, as cash flow is the overriding consideration. It's also common among smaller companies hoping to attract venture funding by demonstrating profitability as soon as possible.I will also follow some additional Pricing strategy. Those are:

Short-term revenue maximization

Maximize quantity Maximize profit margin

Differentiation SurvivalNow that I have the information I need and are clear about what I am trying to achieve. I am ready to take a look at specific pricing methods to help me arrive at my actual numbers.Sales & Distribution:

Significantly increase sales through appropriate distribution channels. Successful companies will embrace new approaches and operational changes to meet these challenges. I believe that there are several key factors that drive distribution success, each of which requires attention for companies to remain competitive. These factors include:

market segmentation

product positioning

service delivery

understanding of customer needs & behaviors

cost/profitability analysis

On-line stores vs. Off-line storesYou will find it MUCH easier to get my service into On-line stores than Off-line stores. In the online stores in my company to see your all service that you take previously via your account. By your account you will also give the order of future service. Promotion Strategy:

Product promotion is one of the necessities for getting my brand in front of the public and attracting new customers. There are numerous ways to promote a product or service. Some companies use more than one method, while others may use different methods for different marketing purposes. Regardless of my company's product or service, a strong set of promotional strategies can help position my company in a favorable light with not only current customers but new ones as well.

Contests

Contests are a frequently used promotional strategy. Many contests don't even require a purchase. The idea is to promote my brand and put my logo and name in front of the public rather than make money through a hard-sell campaign. People like to win prizes. Sponsoring contests can bring attention to your product without company overtones.

Social Media

Social media websites such as Facebook and Google+ offer companies a way to promote products and services in a more relaxed environment. This is direct marketing at its best. Social networks connect with a world of potential customers that can view my company from a different perspective. Rather than seeing my company as "trying to sell" something, the social network can see a company that is in touch with people on a more personal level. This can help lessen the divide between the company and the buyer, which in turn presents a more appealing and familiar image of the company.

Service Giveaways

Service gives a ways and allowing potential customers to sample services are methods used often by companies to introduce new household products. Many of these companies sponsor in-store promotions, giving away product samples to entice the buying public into trying new products.

Customer Referral Incentive Program

The customer referral incentive program is a way to encourage current customers to refer new customers to my store. Free service, big discounts and cash back are some of the incentives I can use. This is a promotional strategy that leverages my customer base as a sales force.

After-Service Customer Surveys

Contacting customers by telephone or through the mail after a sale is a promotional strategy that puts the importance of customer satisfaction first while leaving the door open for a promotional opportunity. Skilled service people make survey calls to customers to gather information that can later be used for marketing by asking questions relating to the way the customers feel about the services they take. This serves the dual purpose of promoting my company as one that cares what the customer thinks and one that is always striving to provide the best service.

8. Operational Plan

For operating a new business there must be exist strategic & operational plan. The planning process is comprised of two key parts---strategic planning and operational planning. Strategic planning establishes an organization's long-term vision, objectives and strategies required to achieve the objectives. Operational planning is the execution phase. It outlines a framework for implementing the strategies and achieving the objectives.Strategic Plan

The strategic plan covers a three to five year time frame. Annual reviews are conducted to assess if the plan is on track and if changes are required. An analysis of strengths, weaknesses, opportunities and threats provides a starting point. The strategic plan identifies the performance measures used to monitor progress towards achieving the objectives. Strategic plans are developed by senior management although departments can develop their own strategic plans under the umbrella of the corporate-level plan.

SWOT Analysis:

SWOT analysis is commonly used in marketing andbusiness in general as a method of identifying opposition for a new venture or strategy. Short for Strengths, Weaknesses, Opportunities and Threats, this allows professionals to identify all of the positive and negative elements that may affect any new proposed actions. Strengths and Threats are the external factors Opportunities and Weaknesses are internal factors

Operational Plan:

Operational planning covers a one year time frame. It outlines the actions required to implement each strategy. It identifies the resources needed, responsibilities and time frames for implementing actions. Operational plans govern day-to-day business and lay the foundation for preparing the annual budget. Personal objectives are defined at this level.

Integrating Strategic and Operational Plans

The strategic plan lays the foundation for the operational plan. However, operational planning identifies strengths and weaknesses in the organization that, in turn, influence strategic direction. Neither process is developed in isolation from the other. The strategic objectives drive the programs and projects at the operational level. Without this linkage, projects cannot secure resources. Performance measures are identified at the strategic level and implemented at the operational level. Each functional area, such as customer service or manufacturing, requires an operational plan to outline actions that will achieve the desired results.

Environmental Impacts

A changing environment can render strategies obsolete. Organizations need to monitor the environment and revisit strategies as circumstances change. For example, a new competitor entering the market necessitates a strategic review to reflect this new threat. Organizations might feel that long-term planning is not appropriate in rapidly changing environments. Nevertheless, an organization will benefit by having a vision and strategic direction by identifying and capitalizing on opportunities. In some cases, the planning cycle may be shortened to allow for rapid response.

Challenges

Organizations can get bogged down in day-to-day operations. As long as sales are going well and a company is making money, management might not feel the need to change direction. The problem with operating in the here and now is that a company is not capitalizing on opportunities and will miss out on future growth. Strategic planning and successful execution keep an organization on its feet, enabling it to establish a leadership position in the market. Executives can lose touch with employees and may not have a hand on the pulse of the organization. If the strategic plan is developed in isolation, the operational level managers might not buy into the process, and the execution phase will not succeed.

9. Financial PlanI will also prepaid a financial plan for start-up cost, loss-profit yearly and monthly, Cash flow and Company Balance Sheet for a year. I am also calculating the company breakeven point. The calculation is provided in blow.

Start-up

Start-up Inventory1200000

Leased Equipment120000

Start-up Equipment1600000

Other0

Total Start Expenses3264000

Start-up Assets

Cash Requirement736000

Other Current Assets0

Long-term Assets8000000

Total Assets8736000

Total Requirements12000000

Cash-flow

Company Balance Sheet

Year 1Year 2Year 3

Cash Received

Cash From Operations

Cash Sales188000002016000022000000

Subtotal Cash From Operations188000002016000022000000

Additional Cash received

Sales Tax, VAT Received000

New Current Borrowing000

New Other Liabilities000

New Long-term Liabilities000

Sales of Other Current Assets000

Sales Old Long-term Assets000

New Investment Received000

Subtotal Cash Received188000002016000022000000

Expenditures

Expenditures from Operations

Cash Spending115200001248000013920000

Bill Payments5966560667654806996960

Subtotal Spent on Operations174865601915648020916960

Additional Cash Spent

Sales Tax, VAT Paid Out000

Principal Repayment of Current Borrowing000

Other Liabilities Principal Repayment000

Purchase Other Current Assets000

Purchase Long-term Assets000

Dividends000

Subtotal Cash Spent174865601915648020916960

Net Cash Flow131344010035201083040

Cash Balance204944030529604136000

Year 1Year 2Year 3

Assets

Cash204944030529604136000

Other Current Assets000

Total Current Assets204944030529604136000

Long-term Assets

Long-term Assets800000080000008000000

Accumulated Depreciation177600352000532800

Total Long-term Assets782240076448007467200

Total Assets98718401069776011603200

Liabilities and Capital

Current Liabilities

Accounts Payable534960550000577360

Current Borrowing000

Other Current Liabilities000

Subtotal Current Liabilities534960550000577360

Long-term Liabilities800000080000008000000

Total Liabilities853496085500008577360

Paid-in Capital400000040000004000000

Retained Earnings-3264000-2663120-1852240

Earnings600880810880878080

Total Capital133688021477603025840

Total Liabilities and Capital98718401069776011603200

Net Worth133688021477603025840

Monthly Revenue Break-even1422160

Assumptions:

Average Percent Variable Cost4%

Estimated Monthly Fixed Cost1360160

10. Appendix

Essential of Entrepreneurship and Small Business Management, 5th edition by Thomas W. Zimmerer and Norman M. Scarborough. Visiting BCS Computer city and Mirpur Shah Ali Super Market.

Mr. Mustafa Zaman.

www.google.com http://en.wikipedia.org/wiki/Main_Page http://www.entrepreneur.com/businessideas/index.html And many more website.

-------------Thank you------------

Warranty and quality dddoffomanagement officer

Operation officer

HRM officer

Accounts officer

Technician 2

Technician 1

Technician 2

Technician 1

Technician 2

2

Technician 1

Technician 2

Technician 1

1

Technician 2

Technician-1

Technician 2

2

Technician-1

Engineer 6

Engineer 5

Engineer 4

Engineer 3

Engineer 2

Engineer 1

Chef Engineer

Manager

Managing Director

Technical Officer

Security officer

Sells and Marketing

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