business plan art portal engineering entrepreneurship
TRANSCRIPT
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8/8/2019 Business Plan Art Portal Engineering Entrepreneurship
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art portal
Business Plan Summary Engineering Entrepreneurship
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Our portal is a web based online gallerywhich will showcase the art pieces from
various resources and will also be
available for sale.
One can contact the art gallery through
this web portal, even transaction can be
done for sale and purchase of the artpieces.
The web portal will be well security
managed for money transactions.
Initially we will deal of art with no
copyright issues and more from rural
areas which will also generate awarenessof the rich rural culture of West Bengal.
Rural Art- Pottery, Handcraft, Bamboo
articles.
Business Plan Summary
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Key FeaturesAccessible website that is
entertaining to surf. Since there is a
variety of Art Pieces to choose from,
the customer can have lots of fun
from picking and selecting the
suitable ones.
Establishing a strong network of
contacts of artists and galleries to sellart pieces.
Maintain a strong presence in the
regional arts and craft festivals on the
community.
Mission
Art Portals mission is to offer consumers a
showcase of ceramic art, pottery, art pieces that
are fun. Whether the art pieces are hanging in
the living room, bedroom, classrooms, they will
add color and ambience to the space.
To create awareness about the rich culture of
West Bengal.
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MARKET APPRAISAL
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Resources:
-ArtistsSignature artists
Amateur
-Photographers
Signature artists
Amateur
-Rural Art
-Art Societies
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Advertising
Advertisements in the major business
newspaper as well as personal finance
magazines will be given. The executive brochure
will be sent to different art galleries, painters as
well as investors.
Marketing Channels
We plan to deploy channels ranging from
internet to even direct marketing by our
executives. In the coming years, we plan to rely
more on the low cost channels (internet,
telemarketing) and less on high cost channels
(seminars and direct marketing).
Direct selling:
This will be our prime focus as its a high
involvement financial product as well as anew concept. A team of 4 will be dedicated
towards increasing the relationship with
painters as well as investors to boost sales.
Sales Promotion:
Seminars will be conducted by invitingprospective investors at the same time
increase the awareness of ART PORTICO
as well as prospect of the Indian art as an
investment vehicle. A budget is allotted
separately for the same.
Publicity in the form of sponsorships will be
given to art as well as investment relatedevents in order to
have more visibility.
The distribution channel is the internet.
Our website will be handling the traffic as
well as the transaction with the help of our
customised secure software.
PROMOTIONAL CAMPAIGN
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USP Online web based art portal reaching every
corner of the world.
Includes rural art from various parts of the
region.
Easy to access and browse through items.
Authentic Certified Paintings.
Authentic Money Transactions.
Various art galleries prevalent insocieties.
Signature Artists predominating the
market.
Rural Art not covered.
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PROJECTED PHASE-WISE SALES
PHASE IOriginal :
Paintings worth Rs. 1 lac - 5Paintings worth Rs. 35000-50000 - 10
Prints:
Signature Artists Paintings worth Rs.
8000 - 24
Amateur Artists Paintings worth Rs. 3000
- 36
SALES MARKET
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TECHINCAL APPRAISAL
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Dedicated Server
Website & Domain Space Computer System
Printer
Scanner
Camera
Server Hardware details:
- Intel Pentium processor at 3.0 Ghz
- 1U Rackmount Server hardware
- 2 GB DDR ECC Registered RAM
- 2 x 160 GB SATA Hard Disks (RAID 1)- 10 GB Data transfer per month
- Dual Gigabit NIC Interface
- Host level Anti-Virus, Anti-Malware
- 1 IP address included, upgradeable
- Server colocated at New Delhi data center
- Managed Sonicwall hardware Firewall
Software details:- Microsoft Windows 2003 Web Edition
- Microsoft ASP.NET 2.0 Framework.
- Plesk Control Panel (10 Domains)
Managed services included:
- Server hardware & network, monitored 24x7.
- Full Root Access to your server.
- Operating System support service, included.- Patches and Security updates.
- Emergency Patch installation.
- Remote hands support, available 24 x 7 x 365.
- Connected via routed private network.
- 99.98% Network Uptime Guarantee.
- PRTG Bandwidth Usage Monitoring Tool provided
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Dedicated Server
Website & Domain Space Computer System
Printer Scanner
Camera
Description Price & Specifications
Windows Hosting - Starter Windows Hosting
(artportico.co.in)
INR 699.00 annually
Website Builder
Integrated Shopping Cart
Secure Checkout (SSL)
Authorize.net Payment Gateway Support
VeriSign Payment Gateway Support
PayPal Integration Module
2Checkout Integration Module
INR 3,770.00 annually
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Dedicated Server
Website & Domain Space
Computer System
Printer Scanner Camera
HP Photosmart 8758 Photo Printer
(Q5747D)
Professional, networkable 9-ink photo
printer for color and black-and-white prints
up to 13 x 19.
Indicative Price Rs. 32,292Taxes & levies
extra
HP Scanjet 8300 Professional Image
Scanner
Featuring HP's triple-sensing scanning
technology and high-quality optics, the HP
Scanjet 8300 Professional Image Scannerdelivers excellent image quality while
maintaining a fast and quiet operation.
starting from Rs. 35,399 Taxes & levies
extra
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FINANCIAL APPRAISAL
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Fixed cost [Initial] CENTER 1
AcquiringOffice Space 1,50,000
System 50,000
Printer 33,000
Scanner 33,000
High Quality Camera 18,000
TOTAL 2,84,000
Yearly Variable Cost
Office Space rent 1,20,000
Salary 2,16,000
Transportation 36,000
Dedicated Server + Domain 1,00,000
TOTAL 4,72,000
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Revenue PHASE I PHASE II PHASE III
Paintings @ Rs. 1 lac
ORIGINAL50,000 1,00,000 2,00,000
Paintings @ Rs.
35000-50000ORIGINAL
28,000 56,000 84,000
Signature Artists
Paintings @ Rs. 8000
PRINT
92,000 1,40,000 1,88,000
Amateur Artists
Paintings @ Rs. 3000
PRINT
73,000 1,26,000 1,44,000
Photograph PRINT @Rs. 4000
3,84,000 3,84,000 3,84,000
Rural Art Pieces @
Rs. 5001,20,000 1,20,000 1,20,000
TOTAL 7,47,000 9,26,000 11,20,000
Variable Cost PHASE I PHASE II PHASE III
Cartridge 9600 12,400 14,800
Paper 11,500 13,100 15,460
Courier 44,240 50,400 55,600
TOTAL 65,340 75,900 85,860
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PHASE I PHASE II PHASE III
Revenue 7,47,000 9,26,000 11,20,000
Variable 65,340+4,72,000 75,900+4,72,000 85,860+ 4,72,000
Total Cost 5,37,340 5,47,900 5,57,860
PROFIT/LOSS 2,09,660 3,78,100 5,62,140
Fixed Cost 2,84,000 0 0
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Established artgalleries
Servermaintainenance
The price varies un-naturally in one to
one biddingThe bidder/seller
has to wait for anauction
Long established
marketsBrand names
Small scalebeginning
Strengths Weaknesses
ThreatsOpportunities
First of its kindin India
Encouraging Indian
artists while adding value to
the traditional techniques
SWOT ANALYSIS
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DIVERSIFICATIONProfile Commission
Advertisements
De
veloping more centres
Exhibitions & Diplays
CENTRE I
KOLKATA( WEST BENGAL)
Covering the rich cultural heritage of
West Bengal & Orissa.
CENTRE III
RAJKOT( GUJARAT)
Covering the rich cultural heritage ofGujarat & Rajasthan.
CENTRE IIBANGALORE( KARNATAKA)
Covering the rich cultural heritage of
Maharashtra & Kerela.
CENTRE IV
CHANDIGARH( PUNJAB)
Covering the rich cultural heritage of
Delhi & Uttaranchal.