business plan caro cuore usa - cc llc (english)

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• Caro Cuore has been a quality and design

synonym in underwear since 1979.

• Is the attitude that defines who is seeking to

look and feel good every time.

A Brand. A Style. A Concept.

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Product Line

• Caro Cuore: Female underwear

• Caro Cuore Biancheria: Female Lingerie

• Caro Cuore Calze e Collants: Stockings, Pantyhose

• Caro Cuore Pianella: Slippers

• Caro Cuore Sport: Female sports clothing

• CaroUomo: Male underwear

• Minicuore: Girls underwear

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Product Line

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Caro Cuore worldwide

• More than 72 stores around the world.

• Presence in: Argentina, Spain, USA, Chile, México, Brazil,

Portugal, Saudi Arabian, Colombia, Costa Rica, , Francia,

Ecuador, Paraguay, Dominican Republic, Bolivia, Uruguay.

• Strong emphasis in the development of new overseas

markets.

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Competition

• European and local high quality and prestigious brands.• High income segments brands.• Brands that have exclusive stores at the most

outstanding places in the main cities.• Brands with presence in Departament Stores of high

incomes. ( Neiman-Marcus, Barneys , Bloomingdale´s, Nordstron, Saks Fifth Avenue)

• Brands with high presence in specialty stores.

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The Image

• Quality

• Distinction

• Creativity

• Glamour

• Elegance

• Sofistication

• Innovative Packaging

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6ixty 8ightAdeaAlberta FerrettiAndre SardaAntonia GhazlanArianne Aubade August SilkBaliBalletBas BleuBeau BraBelaBumBumBellyBerleiBioform by CharnosBodyhints Private Label BordeauxBracliCabana ClubCalvin KleinCarin Gilson Chantal Thomass Chantelle CharnosChaslynCherry PieChiarugiChristiesChristina Stott Christina YaiaCJ Grenier Claire Pettibone CosabellaCorCotton ClubCotton Soul

Cotton Trend Collection D&GDaniellaDKNYDolce & Gabbana IntimoDonna Harvey Donna KaranDuetEberjeyEmma JaneEuroFantasie of EnglandFelinaFifi ChachnilFirst by PereleFishnetFleur'tFrancis SmilyFrench ConnectionFreyaFriskFrost FrenchGapGemmaGossardHanky PankyHanroHelen SanchezHipster G HuitIntimo PrivatoJames Perse Janet RegerJockeyKhuranaLa CosaLa Perla

Lady Marlene Laura UrbinatiLe MystereLeigh BantivoglioLejabyLepelLiloLily of FranceLise CharmelLiz ClaiborneLola C. Loungewear BettyLove ItLuna di SetaMaidenformMalizia by La PerlaMarvelMary GreenMillesiaMoschinoMuseNancy GanzNatoriNina RicciNomade by ChiarugiOcchi Verdi by La PerlaOnGossamerOnly HeartsOlgaP. JamasPanacheParahPassion BaitPassionataPastunettePatricia FieldwalkerPlay Safe

Playtex Polka DotPretty PollyPrima VisionePrincesse Tam TamRigby & PellerRitrattiRoberto CavalliRosapoisRoyceSabrina NadalSalomeeSamantha ChangSchiesserSelmarkShock AbsorberSilhouetteSimone PereleSloggiSo LowStayKupsSwanSybarisThe Cat's PajamasTriumphUnderglamValentinoVanity FairVerde VeronicaVerenaViamodeVictoria´s SecretVirginwareWacoalWarner'sWonderbra Zoe

Competition: a high fragmented market

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Pri

ce

+

-

Competitors Group

La PerlaSimone PereleDolce & GabbanaLeigh BantivoglioPatricia Fieldwalker

WonderbraWacoalOnGossamerArianneBerleiFelina Maidenform

Lily of FranceJockeyPlaytexLiz Claiborne

others...

Cosabella Donna Karan Chantelle Cosabella D & G Lejaby Natori Roberto Cavalli

Victoria´s SecretGapCalvin KleinLa CosaDKNY Triumph Le Mystere

Carin Gilson AubadeEscada Hanro Kenzo

BaliOlga WarnersVanity FairBarely There

Differentiation- +

A

B

C

D

$80+

$50 - $80

- $30

$30 - $50

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Brand Strategic Site10

9

8

7

6

5

4

3

2

1

0

1 2 3 4 5 6 7 8 9 10

Differentiation

Pri

ce

Cosabella

Victoria Secret

La Perla

Caro Cuore

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Our target customers profile • Female teenagers and adults (17-40 years

old)

• High Income (ABC1)

• Modern, proffesional, cosmopolitan, creative.

• Premium publications and fashion

magazines readers.

• Few reaction to price.

• Brand loyalty.

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Characteristics of our target customers

• Teenagers (15-19) : dominate media- create tendencies• Young Ladies (20-35): dominate expenditures • Women over 35: dominate life status

• They favor the European image, which is high design and distinction synonym.

• Most of them (55%) never drop top brands, even though they buy less often.

• There is always a chance for premium brands.

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Our target customers – Perceptions to achieve

•Sophisticated and comfortable style

•Quality and price according to the segment (ABC1)

•Prestiege, life status, sense of ownership

•High differentiation

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• Teenagers Teenagers • WomenWomen

• MenMen

Market Target - Consumers

First Segment Target

Women attracted by the brand

prestiege and the intention to look

and feel good

Second Segment Target

Men who seek to reward women iin

their life with special gifts.

(wife, girlfriend, mothers, or sisters)

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Entry strategy in USA

Repeat the strategy used in ArgentinaConsidering the concept:

Global Vision - Local Touch (USA)

NEVER be chosen by PRICE Always by DIFFERENTIATION

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USA Market EntryStrategic Goal

Position our brand as Top of Mind within three years in the High Income (ABC1) segment of the most important cities.

New York - Los Angeles - Las Vegas - Chicago - Miami - San Francisco

Business DefinitionSimultaneous entry through three sales channels: Exclusive Stores,

Department Stores, Specialty Stores (multimarks).With a local structure and subcontructing services.

Communication and AdvertisingIt will be handled by Hill & Knowlton, engaging in : press, public relations,

events, gifts to opinion leaders, promotions, direct marketing, and unconventional advertising.

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SWOT Analysis - Strengths• Quality of the products

• Differentiation

• Innovation

• Permanent promotion of new items

• Points in common with the fashion consumer

• Excellent customer service

• Lycra Dupont Creativity and Design award

• Swiss, English, Italian, French and Argentine raw

materials and fabrics. (High Lycra percentage)

• Successful marketing strategies

• Wide product range

• Management experience and proffesionalism

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SWOT Analysis - Weaknesses

• New market brand in USA

• Sizes under European norms

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SWOT Analysis - Opportunities

• Distribution in underwear and lingerie specialty stores

• Development of a successful brand in the biggest world

market

• American market consumer characteristics.

• Specific demand of new brands in the premium underwear

segment.

• Very segmentated market with a lot of possibilities

• Selling VM Beauty products. (Cosmetics, fragances, body

lotions)

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SWOT Analysis - Threats

• Difficulty in covering the

expanse geographical

space.

•Disperse population across

the a territory.

• Economic recession.

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PROPOSAL

Exclusive stores openings Exclusive stores openings

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Stores Concepts

• Suggested surface: 1200 sq.ft to 3200 sq.ft

• Designed by Caro Cuore architect department

• Located on the TOP places of the objective city.

• Territorial exclusiveness in relation

to other stores with the same brand

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Exclusive Stores Architecture

• Stores are designed by Caro Cuore architects, no charges.

• Every store has to keep the same style worldwide.

• Remodeling charges are the licensee duties.

• Architects will collaborate in the remodeling, designing on the existing elements, to keep costs as low as possible.

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Exclusive Store Image

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Estimated lease for an exclusive store

• Rent should be between 8% and 12% of the monthly average sales.

• It is recommended to negotiate a monthly fixed rent representing a minimun sales volume, and a variable over that amount.

• Caro Cuore can give advise, if the licensee is interested, in the lease negotiation.

• Sales volume is directly affected by the location and exposition of the space to be rented .

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Sales Approximate • Average sales estimated for an exclusive

store in the first 2 years:

U$S 100,000 – U$S 170,000.-

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Merchandise Supply

• Licensee buys directly from an exclusive distributor in USA to reduce time in the supply and importing paperwork.

• Price from the distributor has a 120% discount over the consumer price.

• Caro Cuore gives advise about what product to buy and stock levels recommended for each occation.

• Rotation of products is favored by a remnants policy. • At the time of opening, the store should have 2 months

of sales in stock.

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License Benefits

• One time entry fee, valid for 5 years. • Buying a successful business in which the licensee is

provided with the “Know how” of it.• Effective communication and consulting in: marketing

promotions, employees development, store management, shop window design, stock levels, adecuate product rotation, permanent promotion of new items, local supply of merchandise, local and national support for advertisement, legal y commercial advise related to the business .

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Numbers Summary

Store Opening Cash Flow

ConceptsInvestment

prior to opening

First MonthSecond Month Third Month

Fourth Month Fifth Month Sixth Month

Seventh Month Eight Month

Nineth Month Tenth Month

Eleventh Month

Twelveth Month

Thirteenth Month

Fourteenth Month

Fifteenth Month

Tienda de 1200 sq ft

Architect -70,000$

Entry Fee -25,000$

Rent -30,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$ -10,000$

Employees -$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$ -15,000$

Advertising -10,000$ -3,000$ -3,150$ -3,308$ -3,473$ -3,647$ -3,829$ -4,020$ -4,221$ -4,432$ -4,654$ -4,887$ -5,131$ -5,388$ -5,657$ -5,940$

Merchandise -120,000$ -27,273$ -28,636$ -30,068$ -31,572$ -33,150$ -34,808$ -36,548$ -38,375$ -40,294$ -42,309$ -44,424$ -46,646$ -48,978$ -51,427$ -53,998$

Sales 60,000$ 63,000$ 66,150$ 69,458$ 72,930$ 76,577$ 80,406$ 84,426$ 88,647$ 93,080$ 97,734$ 102,620$ 107,751$ 113,139$ 118,796$

Balance -255,000$ 4,727$ 6,214$ 7,774$ 9,413$ 11,134$ 12,940$ 14,837$ 16,829$ 18,921$ 21,117$ 23,423$ 25,844$ 28,386$ 31,055$ 33,858$

Accumulated Balance -255,000$ -250,273$ -244,059$ -236,285$ -226,872$ -215,738$ -202,798$ -187,960$ -171,131$ -152,210$ -131,094$ -107,671$ -81,827$ -53,441$ -22,386$ 11,472$

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Building the Future – Our Licensees

• Entrepreneurs who are willing to participate in a long term project.

• Interchange information with CC LLC and our clients.• To have a permanent presence in each store, to keep a

close look at the business functioning .• To have a invested capital according to the spread of

the enterprise that can be kept through time .

Welcome to the big family CARO CUORE.

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A new future is being borne and we are here to help!

Alliance Business Ventures is proud to be presenting this offering here in the USA to qualified applicants. Contact us today to complete the application and get in on this ground floor opportunity.

All inquiries should be directed to:

Craig RuotoloAlliance Business Ventures LLC2780 Middle Country Rd Suite 211Lake Grove, New York 11755(631) 285-7676 Fax (631) 285-7677

business plan caro cuore usa - cc llc (english)

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