business plan for confidence booster app
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PPT on The Business PlanTRANSCRIPT
BUSINESS PLAN FOR CONFIDENCE BOOSTER APP
AAKRITI RAMPAL, JHANVI DANG, ANSHIKA BAJPAYEE, SAIRA GALHOTRA, SAKSHI SINGH, RITU SOLANKI, RANI KUMARI, SHREELEKHA, NAMAMI AMBASHTHA, PRIYAM AKANCHA, HASHMEET BABRAH, SAUUMYE CHAUHAN & NAVYA CHAUDHARY
About UsA mobile application
that will be a confidence meter for the underdogs and
those students primarily who have huge nervousness
issues.
Available for
A start –up by four friends, two of whom have freshly passed out from IIT Mumbai and the other two have passed out from NIFT Mumbai.
The two ex students from NIFT contacted their friends from IIT Delhi and discussed the concept of the app based on their experiences.
The two software engineers are the registered Chief Engineering Officers
The NIFT pass outs took up the positions of the Head UI/UX Designers
All four of them look after the marketing of the app.
For the initial funding the four founders have invested on their own, however, in the future they have plans to contest for the crowd funding rounds.
The current office is based out of Powai, better known as the Silicon Valley of Mumbai
Our Product
Analyzes the entire presentations
Picks out the grammatical errors
Looks for speech modulation errors
Identify the problem areas
Gives a detailed report of the progress
in terms of verbal communication
How Might Need Our App
The student population of the country who don’t come from very proficient backgrounds and whose soft skills are not prim and proper
Young professionals who have stage fright and who become extremely nervous in spite
of possessing excellent personalities
What Will It Cost You?
It is a free app available for download on Play Store & App Store. The app currently includes
no in-app paid services
Our Promotional Strategies
Teaser videos on existing free
apps
Blog collaborations
Participating in college fests
College Ambassadors
to promote the app in their
campus
Tech Show Collaborations
like Gadget Guru
Financials
Major investments on research & UX/UI of the app
Investment required in promotion of the app
Salary To Employees
Strengths• User friendly• Cost effective
• Unbiased feedback• Innovative
• Helps in growth of an individual
Weakness• Cannot be used by non-smart phone users
• Cannot be used by people who speak different language other than English or have heavy
accent.• As the application runs the entire time during
the presentation, it drains a lot of battery.• Application can only be used over 3G or Wi-Fi,
hence it needs a stable connection during the recording is fed.
Opportunities• Wide scope
• Less competition as it is a one of its kind• Useful for students and professionals from tier
2 and tier 3 cities.
Threats• There will be high competition as soon as the
app launches.• Not as personalized as the services offered by
English speaking institutes • Not everyone will find such applications reliable
so they might be reluctant to use it
SWOT Analysis
Feedback & Evaluation Strategies
Analytics
Email Response
Surveys
App Store & Play Store
Reviews
Social Listening