business plan guidelines trimester 1 2011-2012-tmb11

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Technopreneur Venture

BUSINESS PLAN PREPARATIONTRIMESTER 1 2011/2012

Contents and Guidelines for the report

Please read this guideline carefully. The main purpose of this guidelineis to give you ideas regarding the description and content of yourbusiness plan report, in addition to the document layout (physicalformat) of the business plan.

Firstly, understand the business plan needs; apply all the

information that you learn in theory to the report that you

are in.

Your business plan reports must have technology components

incorporated in them, since you are a technopreneur(technology-savvy entrepreneur)!

Dont limit your write-up to the contents of the business

plan guidelines only. Also include some research components on

some issues regarding the topic.

Although this is an individuals group work, dont work

independently within a group only. Work with other groups and

learn something from them... not only try to complete the

assignment.

Be more creative when presenting your written business plan

(but dont get the format wrong) to attract the attention of

the audience (reader).

Note: The above are tips that might be useful when you are engagedin any type of project that requires a report.

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A. Project DescriptionIn writing up the report for the business plan, you can use the maintext book and the lecture notes (slides and class discussion) as thebasis, but the Internet is where you can find a lot of informationregarding business plan report so, please do some research on theNet and your business plan report will be more interesting in terms ofcontents and creativity, which will result in a higher understanding ofthe subject matter and of course higher grade!

The preparations needed in completing the report are listed below: Form a group between 5 10 persons (from the same lecture

section). This is a group project (project report from student who does the

project individually will be rejected, thus no marks will be given). Discuss with your group members and come-up with a proposal

for a business plan. Each group is required to submit the detailof its members and the proposed business plan for approval, bythe latest on Week 6 (Friday, 15 July 2011) before 2:00p.m.

The proposed business plan has to be submitted in-person to thelecturer, who will give his immediate feedback.

Once the business plan is selected and approved by the lecturer,it cannot be changed. Based on that proposal, do a thoroughresearch in preparing a well-documented business plan report.

The due date for the business plan report is 25 August 2011(Thursday) before 2:00 p.m. Late submission will be rejected

and no marks will be given.

We will start our discussion on business plan on Week 7 onwards.During that time, you are required to sit with your group members inthe lecture class, and the lecturer will start discussing about thebusiness plan report. You are required to participate in the discussionduring that time. The lecturer will ask questions about your groupsbusiness plan and you have to be prepared for the discussion, sinceyour participation will contribute to the individual marks ofyour project.

Please be reminded that class participation is very important,since there will not be any Final Exam for this course. Failure to beinvolved in class discussions will result in a very low grade, if not an Fgrade.

The lecturer will made further announcement (e.g. giving certaininformation), regarding the business plan report from time to time(during the lecture session). The attendance in the class is very

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crucial, in order to keep yourself (and your group) updated withinformation on completing a satisfactory business plan report.

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B. ContentBasically, prepare your business plan report according to the sectionsas listed below. You can add-in other main sections or subsectionsaccording to the way your report (content) is being presented.

Cover Page

Acknowledgement

Table of Contents

Section I: Executive Summary

Section II: Business Description

A. General description of the business

B. Industry background

C. Goals and potential of the business and

milestones

D. Uniqueness of product or service

Section III: Marketing

A. Research and analysis

1. Target market (customers) identified

2. Market size and trends

3. Competition

4. Estimated market share

B. Marketing plan1. Market strategy sales and distribution

2. Pricing

3. Advertising and promotions

Section IV: Research, Design, and Development

A. Details

1. Prototype / Technology used

2. Lab test / Special testing (if any)

3. Scheduling

4. Cost and Time

Section V: Operations

A. Identify location

1. Advantages

2. Zoning

3. Taxes

B. Proximity to supplies

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Section VI: Management

A. Management team key personnel

B. Legal structure stock agreements, employment

agreements, ownership

C. Board of directors, advisors, consultants

Section VII: Financial

A. Financial forecast

1. Profit and loss

2. Cash flow

3. Break-even analysis

4. Cost controls

5. Budgeting plans

6. Other financial matters

Section VIII: Critical Risks

A. Potential Problems, Obstacles and Risks

C. Alternative courses of action

Section IX: Harvest Strategy

A. Transfer of asset

B. Continuity of business strategy

C. Identify successor

Section X: Milestone Schedule

A. Timing and objectives

B. Deadlines and milestonesC. Relationship of events

Bibliography

Appendix

Note:(i) Please do not forget to include a readme.txt file in you

diskette/CD that contains information you may want to convey to

the reader (lecturer).(ii) Students who copied other peoples business plan or theprevious years business plan will get an automatic F grade.

(iii) Bibliography section is explained in greater details in the next2 pages (page 5 6).

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If you take an illustration or words of text from a book or other source (either directly or

indirectly {paraphrase}), you must quote it and give the source. Using the words or

pictures of others without explicitly acknowledging them is plagiarism, which is aserious violation of scientific ethics. Plagiarism will result in your Business Plan to berejected (an automatic F grade). When you use the exact words of others, you

must place quote marks around the material that you have taken and follow the quotewith a reference to the work from which the material was taken. There are many formsof reference. One of the most common is to use the authors name followed by the year of

publication and the page number containing the quoted material. This reference will then

be included in the Bibliography at the end of your report. For example:

An algorithm is defined as a well ordered sequence of primitive operations that halts

in a finite amount of time. [Smith 1995, p. 123]

As mentioned above, any material taken from another source must be identified, and areference to its source included in the text. A complete reference to the document is

included in the Bibliography at the end of your report. There are a number of possibleways to provide references. Here are three common and acceptable techniques:

Method A: Use sequential integers to refer to Bibliographic entries

In the text: The formula was first described in [1].

In the Bibliography: [1] Bungey, J.H., Ultrasonic Pulse Tests on High Aluminum

Cement,Journal of Concrete, Vol. 8, No. 9, Sept. 1974 , pg 40-41

References should be numbered according to the order they appear in the text.

Method B: Using the authors name and publication date:

In the text: The formula was first described in (Bungey, 1974)

In the Bibliography: Bungey, J.H, Ultrasonic Pulse Tests of High Aluminum Cement,

Journal of Cement, Vol. 8 , No.9, Sept. 1974, pg 40-41

In the Bibliography, list the references in alphabetical order by author surname and year

of publication. If there is more that one publication in the same year by the same author, a

small letter is added to the date, for example, (Bungey, 1974a) (Bungey, 1974b).

Method C: Use footnotes

In the text: The formula was first described in 1974.1

In the Bibliography: Usually, the reference is included at the bottom of the page

containing the footnote rather than in the Bibliography.

1 J.H. Bungey,Journal of Concrete, Volume 8, No. 9, September, 1974, pg. 40-41

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Format for Bibliographic Entries

The format for Bibliographic references for different types of written materials is shownbelow:

Books: Anti, J.M. and Ryan, P.V.S., Civil Engineering Construction, 3rd

Ed.,Sydney, Angus, and Robertson, London, 1967, 631 pages.

Journal: Downs, R.B., The Military Approach to Soil Stabilization,Journal of

the Institute of Highway Engineers, London, Volume XIX, No. 3, March,

1972, pg 19-23.

Monograph: Body, D.M., Flood Estimation. Water Res. Board of Australia. No.4,

1959, 41 pages.

Thesis: Marques, J.L.G.,A Study of Anchorage Capacities of Confined BentbarReinforcement. Ph.D. Thesis, Rice University, Houston Texas May,

1988.

Conf. Lea, F.M., Cement Research: Retrospect and Prospect in Proc. 4thProceedings: International Symposium on the Chemistry of Cement, Washington DC,

1960, pg 5-6.

Web Page: Sample Business Plan: Acme Consulting, MoreBusiness.com,http://www.morebusiness.com/templates_worksheets/bplans/acme.brc

Date accessed: 31 December 2007.

Working Kuo, C and Sayer, P, Education of Engineers in Marine Technology,Paper: presented at the World Conference on Education in Applied Engineering &

Engineering Technology Cologne German, 16-19 April, 1984.

Standards: British Standard Institute, BS 6000:1972, Guide to the use of BS 6001,sampling procedures and tables for inspection by attributes, London, 50

pages.

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http://www.morebusiness.com/templates_worksheets/bplans/acme.brchttp://www.morebusiness.com/templates_worksheets/bplans/acme.brc


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C. Document LayoutYou will hand-in the report in hardcopy and softcopy. Listed below isthe document layout of the report.

Use only high-quality A4 70-gram paper.

Any typographical errors must be carefully corrected. Any

pages that contain poorly made corrections will be rejected.

The minimum-sized page margins are as follows:

Left 40mm

Top 40mm

Right and bottom 25mm

Double spacing should be use in preparing the report except

for tables or charts, where single spacing is allowed.

Any normal font size and common font type is acceptable,

but the type and size must remain consistent throughout the

report. The font type for charts, graphs, and diagrams may

be different based on their size and layout. Only letter quality or near letter quality printing

will be acceptable.

Below are the format for labeling the softcopy of the report and thelayout for the cover of the report.

Labeling for diskette: Labeling for CD:

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Course Code & Name:

Section: TC 101 /102

Names and Student IDs:Business Plan Title:

Course Code & Name:

Section: TC 101 / 102Names and Student IDs:

Business Plan Title:


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Layout for the Cover of the Report

50 mm from the top of the page

45 mm from the left margin 45 mm from the right margin

TTV2541

TECHNOPRENEUR VENTURE

InMobiCommTo (INTEGRATED MOBILE

COMMUNICATION TOOL) FOR THEWORLD!

LIEW TZE HUI (2008010101) H/P:012-3456789

AZIZZEANNA (2008020202) H/P:012-3456789

HELMI HUSSAIN (2008030303) H/P:012-3456789

LECTURE SECTION: TC 101

FACULTY OF INFORMATION TECHNOLOGY

MULTIMEDIA UNIVERSITY

25 AUGUST 2011

50mm from the bottom of the page

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Title of the Project (e.g. business

plan title or name of company)

Typeface: Times New Roman

Font size: 20

Names & Student IDs (group

members)


Font size: 16

Lecture Section


Faculty, Name of University and

Date, Month & Year of the project

submission


Font size : 12

Course Name


Font size: 16

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