business plan m-tick ”need help with your home electronics?” group 2 max svensson thomas finell...
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business plan
M-TICK”Need help with your home electronics?”
Group 2Max Svensson
Thomas Finell
Isamu Ioka
Christian Östman
Kenneth Treuthardt
Executive Summary M-TICK
• Help for basic use of home electronics such as digital receivers, computers, mobile telephones, TVs‘ etc. The customer can order us to visit them at home
Market Opportunity M-TICK
• Many people need help and guidance with the home-
electronics and it’s not always easy to get it.• All people don’t keep up with the technology, even at the
basic level• Every day life requires more and more know how of
electronics, e.g. installation and usage of digital receivers
Target Customers M-TICK
• Private persons from the capital region who need basic and practical help, e.g. elderly people and inexperienced users
Competition M-TICK
• Arbis, Helpson.fi, the library, friends and family are some of the competitors
• Helpson does house calls, e.g. house call and installation of a digital receiver 49 € + 30 € = 79 €
Business Concept M-TICK
M-TICK provides:• Installation and guidance of home electronics
Digital Receiver
TV
DVD
Software for Digital cameras, mp3 players
etc.• We do only house calls, no telephone service• We don’t repair or service the devices
Management TeamM-TICK
• Responsible of the marketing
Finell Thomas
Homepage
Treuthardt Kenneth, Östman Christian• Accounting & orders
Svensson Max • Help & house calls
Ioka Isamu, Treuthardt Kenneth, Östman Christian
( Finell Thomas, Svensson Max )
Marketing M-TICK
• Internet homepage“M-TICK” domain name is not in use
• On notice boards in markets, e.g. Alepa, Siwa, K- market no costs
• ”Word of mouth”• Flyers• Local newspapers, e.g. Itä- Helsingin uutiset,
Alueuutiset, Töölöläinen, Länsiväylä• Newspapers, e.g. Helsingin Sanomat,
Hufvudstadsbladet• Both in finish and swedish
Finance M-TICK
• Service prices
Installation 20 €
Guidance, 1 hour 30 €
Installation + guidance, tot. 1hour 40 €
+ travel cost 10 €
Finance M-TICK
income 2009 2010 2011
93 600 € 218 400 € 374 400 €
Our goal, 20115 persons 180 visits per week * 40 € = 7200 €
52 * 7200 = 374 400 € per year
20105 persons 120 visits per week * 35 € = 4200
52 * 4200 € = 218 40020095 persons 60 visits per week * 30 € = 1800 €
52 * 1800 = 93 600 € per year
Finance M-TICK
• Yearly costs
• Insurance costs ?
• Car maintenance for 4 cars?
• Taxes ?
Cellphone Homepage announcement Other total
300 € 60 € 3000 € 1000 € 4360
Wages 2009 2010 2011
Per person 1200 € 2500 € 3500 €
Future M-TICK
• Easy to employ new staff after demand• “deals” with manufactures• Sponsors• Telephone service?• Sell some electronics and components• Expand to other big cities, e.g. Tampere, Turku