BUSINESS PLANBUSINESS PLAN

MISSIONMISSION

VISIONVISION

PURPOSEPURPOSE

1.1. Helps Helps focus and researchfocus and research the business’s the business’s

developmentdevelopment

2.2. Provides Provides frameworkframework for strategies over the for strategies over the next 3-5 yearsnext 3-5 years

3.3. Basis for Basis for discussion with third partiesdiscussion with third parties

(shareholders, agencies, banks, investors…)(shareholders, agencies, banks, investors…)

4. 4. BenchmarkBenchmark (actual performance can be (actual performance can be measured and reviewed)measured and reviewed)

1.1. VisionVision

2.2. MissionMission

3.3. ObjectivesObjectives

4.4. ValuesValues

5.5. GoalsGoals

VISIONVISION

Picture of the business in 3 or more years time Picture of the business in 3 or more years time (what it wants to be)(what it wants to be)

future productsfuture products marketsmarkets customerscustomers processesprocesses locationlocation staffing etcstaffing etc

Vision statementVision statement

To be the best bank in South East Europe To be the best bank in South East Europe and make contribution in the and make contribution in the development in the whole region.development in the whole region.

MISSIONMISSION

1. Describes the business1. Describes the business

2. Inspires the people who contribute to its 2. Inspires the people who contribute to its successsuccess

What business are we really in?What business are we really in? What type of business do we want to be?What type of business do we want to be? What is our target market?What is our target market? What inspires us?What inspires us?(“to be the best”, “the highest quality”, “in the world”)(“to be the best”, “the highest quality”, “in the world”)

Mission statementMission statement

To be the region’s leading bankTo be the region’s leading bank To offer financial products tailored to suitTo offer financial products tailored to suit

various needsvarious needs To ensure adequate reward for ourTo ensure adequate reward for our

employeesemployees

STRATEGIES STRATEGIES

((RULES BY WHICH THE RULES BY WHICH THE VISION / VISION / MISSIONMISSION / / OBJECIVES MAY BE ACHIEVED OBJECIVES MAY BE ACHIEVED))

DiversificationDiversification Organic growthOrganic growth Acquisition plansAcquisition plans SWOT analysis: building on strengthsSWOT analysis: building on strengths resolving weaknessesresolving weaknesses exploiting opportunitiesexploiting opportunities avoiding threatsavoiding threats

GOALSGOALS

RealisticRealistic AchievableAchievable

Market Market

ProductsProducts

FinancesFinances

ProfitabilityProfitability

EfficiencyEfficiency

STRUCTURE& CONTENT STRUCTURE& CONTENT OF A BUSINESS PLANOF A BUSINESS PLAN

1.1. IntroductionIntroduction table of contentstable of contents

2. 2. ExecutiveExecutive s summary ummary (business description):(business description): Overview of your industry (vision, mission, goals)Overview of your industry (vision, mission, goals) Description of products/servicesDescription of products/services Labour requirementsLabour requirements The market (customers, size and trends, competition)The market (customers, size and trends, competition) Market opportunity (method of sales, advertising and Market opportunity (method of sales, advertising and

promotion)promotion) Management (ownership, Board of Directors, support services)Management (ownership, Board of Directors, support services) Financials (financial statements, profitability)Financials (financial statements, profitability) 3. 3. ConclusionConclusion

Prepare with your team a plan for a business Prepare with your team a plan for a business you agree to launch. Try to convince your you agree to launch. Try to convince your colleagues to invest in your project.colleagues to invest in your project.

1.1. The type / objectives of the businessThe type / objectives of the business2.2. Products / Services offeredProducts / Services offered3.3. PremisesPremises4.4. Personnel / StaffPersonnel / Staff5.5. Equipment requiredEquipment required6.6. Market analysis / competition / opportunity / Market analysis / competition / opportunity /

penetrationpenetration7.7. Marketing / Advertising / Sales Marketing / Advertising / Sales 8.8. FinanceFinance

Study the ways how to create a Business PlanStudy the ways how to create a Business Plan

http://www.youtube.com/watch?v=3N3vk6K5vtw&feature=relatedhttp://www.youtube.com/watch?v=3N3vk6K5vtw&feature=related http://www.youtube.com/watch?v=hbysbP7Q0aM&feature=relatedhttp://www.youtube.com/watch?v=hbysbP7Q0aM&feature=related

http://www.youtube.com/watch?v=0xUhsZiTymo&feature=channelhttp://www.youtube.com/watch?v=0xUhsZiTymo&feature=channel