business plan of fm radio bangladesh 2015
TRANSCRIPT
Business Plan for
Radio
IntroductionChapter - 1
Chapter – 1
Introduction
Executive SummeryRadio is one of the best entertainment media for human
being. We are happy to inform you that, it is a huge marketplace used by millions of people all over the main city in Bangladesh. This is possible to attract vast listeners with various kinds of enjoyable programs. For this purpose, Radio’s primarily focuses should be on music. If we can create a listener poll it could proved as the key point for this Business.
Services(Product)
Chapter – 1
Introduction
Classified entertainment.
Cristal clear sound quality.
Quality product (No compromise).
One of the most upgraded technological setup.
Research & Analysis Chapter - 2
Market Profile
Industry is overcoming the introduction stage.
In this present situation it is possible to create a listener group.
People take this media as a pure part of entertainment in there life.
By giving quality entertainment as well as our product, it’s possible to establish a good Brand in this industry.
This media also proved itself as a User friendly & Portable amusement.
Chapter – 2
Research & Analysis
Generations of Radio
Chapter – 2
Research & Analysis
First generation
Radio Foorti.
Radio Today.
ABC Radio.
Radio Amer.
Generations of Radio Coverage
Of
1st generation Radio Foorti 88.0
Radio Today 89.6
ABC Radio 89.2
Radio Amer 88.4
Generations of Radio
Chapter – 2
Research & Analysis
Second generation
Peoples Radio 91.6
Radio Shadhin 92.4
Dhaka FM 90.4
City FM 96.0
Color’s Radio 101.6
Radio Bhumi 92.8
Asian Radio 90.8
CoverageOf
2nd generation
Generations of Radio
Peoples Radio 91.6
Radio Shadhin 92.4
Dhaka FM 90.4
City FM 96.0
Radio Bhumi 92.8
Asian Radio 90.8
Color’s Radio 101.6
Research & Analysis Chapter – 2
Competition
Radio Foorti FM 88.0 MHz
Radio Today
FM 89.6 MHz
Radio Aamar
FM 88.4 MHz
Traffic Broadcast FM 97.60
MHz
BBC Bangla FM 100.00
MHz
Radio ABC FM 89.2
MHz
Asian Radio;
90.8 FM
City FM; 96.0 FM
Color's Radio;
101.6 FM
Dhaka FM 90.4
People's Radio; 91.6
FM
Radio Bhumi; 92.8
FM
Radio Shadhin; 92.4 FM
59%
52%55%
5%
38%
10% 10%
3%
10%
20% 20%
10%
30%29%25%
20%
45%
37%
24%20%
40%
24%20% 20%
10%
20%
88%
77% 75%
50%
75%
34%30%
43%
34%40% 40%
20%
50%
Market AnalysisStudent (%) Common People (%) Total (%)
Maximum Spenders
Maximum Spenders
Agency & Category
Creative
Creative + Buying
Buying
Creative
Creative
BuyingMindshare
CreativeAsiatic
Creative + BuyingMedia vest
CreativeGrey
Creative + BuyingMediacom
Bitopi
Havas/I-positive
Maxus
Adcom
Ogilvy & Mather
Creative + Buying
Creative + Buying
Creative + Buying
Creative + Buying
Creative + Buying
BuyingTop of Mind
CreativeExpression
Creative + BuyingPapyrus
CreativeUnitrend
Creative + BuyingMEC Global
Matra
Madona
Priyontee
Prochito
Interspeed
Agency & Category
Radio Revenue
MinimumMaximu
mName of Radio Maximum Ravenue
Radio Foorti 25,000,000
Radio Today 20,000,000
ABC Radio 55,00,000
Radio Amar 30,00,000
Dhaka FM 18,00,000
Peoples Radio 18,00,000
Radio Shadhin 15,00,000
City FM 1,000,000
Colors FM 800,000
Asian Radio 600,000
Radio Bhumi 600,000
Name of Radio Minimum Revenue
Radio Foorti 19,000,000
Radio Today 12,000,000
ABC Radio 45,00,000
Radio Amar 20,00,000
Dhaka FM 12,00,000
Peoples Radio 12,00,000
Radio Shadhin 10,00,000
City FM 600,000
Colors FM 500,000
Asian Radio 300,000
Radio Bhumi 300,000
Macro Environment
Political Socio-Cultural
Economical Technological
Chapter – 2
Research & Analysis
Strategy Development Chapter - 3
Chapter – 3
Strategy Development
Target Market
Students
Professionals
Common People SEC : A, B+,
B
Segmentation
Psychographic
Youth & Colorful lifestyleMostly dependent on familyHeavy userSelf motivated & freedom lovers
Demographic
Age – 15-55Professional or
Students
GeographicCapital CentricDistrict Towns
Chapter – 3
Strategy Development
Positioning
Premium Service
Reasonable Price
Strong Brand Value
Powerful & Fun Promotional
Prestigious Market Presence
Chapter – 3
Strategy Development
Pricing
Competition Based Pricing Penetration or
Aggressive Pricing
Chapter – 3
Strategy Development
Branding
CorporateBranding
• Name Branding “Dhol” & Station
ID: “94.00” • Special Campaign
for Corporate.
Ingredient Branding
• Promoting the RJs profile.
• Specialize the shows.
• Specialize the music selection
part.
Audio Branding
Chapter – 3
Strategy Development
Marketing MixChapter - 4
Chapter – 4
Marketing MixProduct Price Place Promotion
Clients Communication Convenience
4ps &3cs
Advertising & Promotion PlanChapter - 5
Chapter – 5
Advertising&
Promotion Plan
Strategy
BUZZ LaunchKeep
Reminding
Media
Electronic Media
Print(Newspaper
, Sticker, Billboard)
Activation (Media
partner , Out door
live )
Online (Social
Network)
Chapter – 5
Advertising&
Promotion Plan
Unique Value Proposition (UVP)
Most Decent Radio
Classified Music.
Cristal clear
sound.
Best setup.
Supreme service quality.
Chapter – 5
Advertising&
Promotion Plan
SWOT Analysis
• Increasing Demand.• User friendly &
Portable amusement.
• Possible to create a listener group.
• Increase the nation wide net work within 2years.
• Limited budget for media.
• Single station.
• Classified Brand
Image.
• Technological
Strength.
Strength Weakness
OpportunityThreats
SWOT
Sales Forecast Chapter - 6
Sales Forecast Year-2016
Year-2016
Month Cost (Tk.)Sales (Tk.)
Profit (Tk.)
January 1,500,000 0-
1500000
February 1,500,000 0-
1500000
March 1,500,000 0-
1500000
April 1,500,000 500000-
1000000
May 1,500,000 500000-
1000000
June 1,500,000 500000-
1000000
July 1,500,000 800000 -700000
August 1,500,000 800000 -700000September 1,500,000 800000 -700000
October 1,500,000 1000000 -500000November 1,500,000 1000000 -500000December 1,500,000 1000000 -500000
January
Febru
aryMarc
hApril
MayJune
July
August
Septem
ber
October
November
December
-1,500,000
-1,000,000
-500,000
0
500,000
1,000,000
1,500,000
Year-2016
Cost (Tk.)Sales (Tk.)Profit (Tk.)
Sales Forecast Year-2017
Year-2017
Month Cost (Tk.)Sales (Tk.)
Profit (Tk.)
January 1,500,000 1200000 -300000
February 1,500,000 1200000 -300000
March 1,500,000 1200000 -300000
April 1,500,000 1200000 -300000
May 1,500,000 1200000 -300000
June 1,500,000 1500000 0
July 1,500,000 1500000 0
August 1,500,000 1500000 0September 1,500,000 1500000 0
October 1,500,000 1500000 0
November 1,500,000 1500000 0
December 1,500,000 1500000 0
January
Febru
aryMarc
hApril
MayJune
July
August
Septem
ber
October
November
December
-400,000
-200,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Year-2017
Cost (Tk.)Sales (Tk.)Profit (Tk.)
Sales Forecast Year-2018
January
Febru
aryMarc
hApril
MayJune
July
August
Septem
ber
October
November
December
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Year-2018
Cost (Tk.)Sales (Tk.)Profit (Tk.)
Year-2018
Month Cost (Tk.) Sales (Tk.) Profit (Tk.)
January 1,500,000 1600000 100000
February 1,500,000 1600000 100000
March 1,500,000 1650000 150000
April 1,500,000 1650000 150000
May 1,500,000 1650000 150000
June 1,500,000 1750000 250000
July 1,500,000 1850000 350000
August 1,500,000 1850000 350000
September 1,500,000 1850000 350000
October 1,500,000 1850000 350000
November 1,500,000 1850000 350000
December 1,500,000 1850000 350000
Thank You